How to Be Media Literate

By: Nina Badalementi

Doesn’t being literate mean you’re media literate?? Well, the answer is no… Being media literate is so much more than reading and comprehending content. It is distinguishing between true news and “fake news”, understanding credible sources of information, and understanding different perspectives of a story and learning to expand your own perspective. If we take the information we get from media as it is we are at the disposal of the messenger it came from. It is up to us to take a step further and go beyond the face front of the media in order to be truly intelligent in this age of media we live in.

Screen Shot 2018-02-02 at 11.01.29 AM

Source: mindomo.com

In order to be media literate, we must have 5 different knowledge structures. A knowledge structure is not just knowing information, it is an organized structure of significant information on a given topic.

The first area of knowledge structure is media effects – this is all about knowing the effects of media on people, on society, on the world and so on.

The second is media content – this ranges from what goes into creating media to the various genres of it to the process of how it is set up and formed.

The third area is media industries – this consists of the business and corporations that create media, those who own the media, how it is written, who determines the content and how, as well as how the media industry functions.

The fourth is of the real world – this means we need to go out into the real world and experience things in order to have real knowledge of them versus just reading or watching videos on them.

The fifth and last knowledge structure area needed is self – it seems as though everyone must already have this one down, however, this is about much more than “knowing yourself”. It is an active pursuit of understanding how you work and think and the perspective that it gives you. This knowledge structure may be the most difficult one to master. It also may be the most important.

NinaMaria is a senior double majoring in Communication and Electronic Media and minoring in Marketing. She is serving her first year on the EMU PRSSA E-Board as Vice President of External Relations. She hopes to find a career in Media that combines her interest in broadcasting and her passion for people. She also hopes to work in a big city one day. Contact NinaMaria through her email nbadalam@emich.edu.
Advertisements

12 Tips Every Graduating College Senior Needs To Know

By: Abriel Cousineau

Kill that interview with your dream PR agency with these 12 tricks up your sleeve.

Picture1

Source: Abby Cousineau

As graduation quickly approaches, the anxiety of job searching becomes more real day after day. Job searching is stressful, no doubt, but with proper preparation, you can nail that interview and land the job of your dreams. Here are a few interview tips to keep handy while you embark on your search for the perfect post-grad job.

  1. Know the details beforehand

Research the company, know their history, what they do, what products or clients they work with and any other interesting details you can dig up. Also, try to find out who you will be interviewing with, find them on LinkedIn if you can get their name. Also, try to find out if you will be in a one-on-one or a group setting and research everyone you will be meeting with.

  1. Practice in Front of a Mirror

Practicing in front of the mirror will help you see yourself from the interviewer’s perspective. Pay attention to your facial expressions, eye contact, hand gestures and any nervous ticks that may be distracting. Practicing also helps you be prepared for the hard questions you are sure to be asked.

  1. Check Your Social Media

This is a no-brainer. Double and triple check your social media and make sure there is nothing incriminating for interviewers to stumble upon. The last thing you want is for their image of you to be you drunk in a revealing club outfit.

  1. Get Directions

The night before make sure you look up the address and figure out how long it will take you to get there. Consider traffic and weather. Save the address and print out directions in case your phone malfunctions the morning of.

  1. Early. Like. Seriously.

You will seriously set a bad impression if you arrive late to your interview. Plan to be in the office lobby at least 15 minutes before your interview. Not only will you seem prepared in the eyes of your interviewers, but the extra few minutes will allow you to ensure everything is organized.

  1. Turn Off Your Phone

Don’t let a text from your BFF ruin the flow of your interview. Even a buzz in your pocket can throw you off, so just turn your phone off to make sure you have zero distractions.

  1. Dress to Impress

Wear something that makes you feel confident, but also be sure it is business appropriate and fits the job you are applying for. You did your homework already, so you should know what the work environment vibe is.

  1. Be Friendly to Everyone You Meet

You never know who you may run into during the interview. Be friendly to everyone, even the secretary or custodian. People will definitely notice if you are approachable and kind.

  1. Bring Hard Copies

Print out copies of your resume and sample work that your interviewers can look at during and keep after you leave. Bringing hard copies not only makes you look prepared but also gives you specific points to reference.

Ask Good Questions

At the end of the interview, don’t just let it fizz out. Be prepared with questions and make sure they are GOOD. Salary and time off are no-nos. Consider questions such as: How would you describe the ideal candidate? What have you enjoyed the most about working here? How would you describe the company culture here? Here is a great list of other questions you could ask.

  1. Send a Personal Note

Nothing stands out more than a personalized thank you note in this digital age. Don’t just write a generic one beforehand, wait until after the interview and reference specific things you talked about. Send it as soon as you can after the interview ends, preferably the same day so they get it within a couple business days. An email can be sent as well since mail does take a bit longer.

  1. Be Yourself!

Preparing for interviews can seem draining and make you feel like a cardboard cutout of yourself. It is important to let your personality shine through. At the end of the day, you can have all the qualifications in the job description, but you still have to seem like a person they want to work alongside every day.

Did you find these tips helpful? What else would you add to this list?

Abby Cousineau is a senior at EMU majoring in public relations and minoring in graphic design and marketing. She is currently serving as president of EMU PRSSA and is excited to be leading such a creative and dedicated group of individuals. You can usually find Abby outside anytime the weather is nice or otherwise spending her time behind a computer screen, working on one of her design projects. Connect with Abby on Instagram @abcattt.

How To Act During A Crisis

By Michael Doute

We all saw what recently happened with H&M recently, but in case you may have forgotten (which is easy to do when there’s a new controversy every hour), I’ll summarize what happened. H&M was selling hoodies for kids that were jungle/exploration themed, and they decided to use a black child to model the “Coolest Monkey in the Jungle” hoodie. Nice.  The internet responded pretty much how you would think and all of social media collectively bombarded H&M for being tone deaf or downright racist. Since then, H&M has apologized and no longer sells the hoodie in question and the mother of the boy who originally modeled it shared her thoughts on the controversy. Most recently, H&M closed all 17 of their stores in South Africa in response to violent protests.

It’s mind blowing that companies continue to pump out such controversial ads, especially after Dove’s most recent shortcoming. Now, it is neither my intent nor my place to discuss whether or not H&M or this particular photo is racist. What I want to do is offer a suggestion to people that might help them avoid making similar mistakes as H&M: practice diversity.

This seems to be a pretty polarizing controversy online, as some people are defending H&M while others are blasting them. However, two things are for certain: this is a crisis, and it has negatively impacted business. All that it would have taken to prevent this crisis, or others like it, is some diversity of experience at the creative level. In whatever room this campaign was dreamt up, there was either a lack of diversity or not all people were given equal voices.

To wrap it up, this wasn’t an effort to say that H&M is or isn’t racist. This wasn’t even to say that this ad was or wasn’t racist, but was instead to suggest that companies need to invest more time and effort into ensuring that their creative and management teams are diverse in experience. If not, mistakes and missteps like these will continue to happen and continue to hurt business.saw what recently happened with H&M recently, but in case you may have forgotten (which is easy to do when there’s a new controversy every hour), I’ll summarize what happened. H&M was selling hoodies for kids that were jungle/exploration themed, and they decided to use a black child to model the “Coolest Monkey in the Jungle” hoodie. Nice.  The internet responded pretty much how you would think and all of social media collectively bombarded H&M for being tone deaf or downright racist. Since then, H&M has apologized and no longer sells the hoodie in question and the mother of the boy who originally modeled it shared her thoughts on the controversy. Most recently, H&M closed all 17 of their stores in South Africa in response to violent protests.

It’s mind blowing that companies continue to pump out such controversial ads, especially after Dove’s most recent shortcoming. Now, it is neither my intent nor my place to discuss whether or not H&M or this particular photo is racist. What I want to do is offer a suggestion to people that might help them avoid making similar mistakes as H&M: practice diversity.

This seems to be a pretty polarizing controversy online, as some people are defending H&M while others are blasting them. However, two things are for certain: this is a crisis, and it has negatively impacted business. All that it would have taken to prevent this crisis, or others like it, is some diversity of experience at the creative level. In whatever room this campaign was dreamt up, there was either a lack of diversity or not all people were given equal voices.

To wrap it up, this wasn’t an effort to say that H&M is or isn’t racist. This wasn’t even to say that this ad was or wasn’t racist, but was instead to suggest that companies need to invest more time and effort into ensuring that their creative and management teams are diverse in experience. If not, mistakes and missteps like these will continue to happen and continue to hurt business.

Michael Doute is a senior majoring in public relations. He is currently the VP of Professional Development for the PRSSA organization at EMU. Mike’s passion is with storytelling, and he hopes to end up working for a company that allows him to be creative.

Become A PRSSA Member This Winter

By: Hope Salyer

There are many reasons why PRSSA is a fantastic organization to join on EMU’s campus, but probably the simplest one is that it just makes sense! If you are a public relations, journalism, communication or business student at EMU, PRSSA is the organization to be a part of. For $65 a year, EMU PRSSA provides students with the opportunity to network and speak directly with local professionals to enhance your professional network before graduation, allows new and nontraditional students to become part of an organization on campus, and starts a lifelong friendship between PRSSA members!

As a PRSSA member and a 2-year e-board member, PRSSA has given me so many experiences that I would not have gotten at Eastern otherwise. I’ve traveled to different cities and states with PRSSA, meeting hundreds of new individuals I wouldn’t have been able to without the organization. I’ve heard lectures from nationally known professionals like Nikki Barjon and Jon Iwatta, I’ve made lifelong friendships with my fellow e-board and general members, and I’ve gotten to create and execute a campaign as part of our Bateman team for the National Campaign to Change Direction and raise awareness of the five signs of mental health.

While I can, and plan to, utilize these experiences for my upcoming job interviews as graduation approached, these experiences have given me so much more than just something to put on my resume. As much as each trip I’ve taken with PRSSA has allowed me to learn new things about PR, and more specifically what I want to do with it post-graduation, it’s also allowed me to gain new personal experiences. I got to travel to Boston, Mass. And experience being in a new city without my parents for the first time. I got to watch the Houston Astros win one of the playoff games on its trip to the World Series Win (I mean who wouldn’t want to see Justin Verlander pitch again even if it wasn’t in a Tigers uniform?). I’ve had the opportunity to be a part of a book drive and bookmark making event to benefit the children of Mott’s Children’s hospital during Christmas, and I’ve volunteered with PRSSA at our local Food Gatherers of Ann Arbor to help aid in the growing fight against hunger in Washtenaw County.

PRSSA has given me so many experiences to be thankful for in the two years I’ve been a part of the organization, and I know I speak for the rest of our e-board when I say I’m not the only one who feels this way.

The EMU PRSSA Winter Kick-off Meeting is Tuesday, January 23 from 6 to 7 p.m. in room 310B Student Center. I hope to see everyone there, and I hope you will consider becoming a part of this amazing organization!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01or by email hsalyer@emich.edu.

The Promotional Mix

By: NinaMaria Badalementi

For this months blog I’m going to take a step outside of Public Relations and look at the big picture of promotions. I will be covering the four traditional components of the promotional mix.

Advertising

This component contains all mass media, such as TV, radio, magazines, newspaper, and internet sources. Using these mediums as a way to get the word out on a product, service, or company is vital for this time period. The above examples of mass media are called mediums; the specific source you use is known as the vehicle. For example, magazines are a medium but Life Magazine is a vehicle. You want to make sure you use the correct vehicle to reach your specific target market.

Sales Promotion

This is a tool used as direct inducements to encourage a particular response on part of the prospective buyer. Sales promotion consists of things like free samples, discount coupons, and contests. This gives consumers an incentive to buy your product and create more interest for it.

Personal Selling

Personal selling is a very interpersonal, direct method of marketing. It is an interactive persuasive process designed to encourage action on part of the prospective buyer. This outlet is especially useful because the message can be adapted according to your audience. An example of this would be a basic sales pitch.

ipad guy

Source: bepacedu.com

Public Relations/Publicity

Public relations is the non-personal form communication designed to influence attitudes and opinions of various groups of stakeholders. The tactics of this component are to generate positive publicity or to overcome negative publicity. Public relations has much to do with branding and the way a brand is perceived.

Now that you know the four traditional components of promotion, and have a better idea of the overlap between marketing and public relations you can put the PRO in promotions!

NinaMaria is a senior double majoring in Communication and Electronic Media and minoring in Marketing. She is serving her first year on the EMU PRSSA E-Board as Vice President of External Relations. She hopes to find a career in Media that combines her interest in broadcasting and her passion for people. She also hopes to work in a big city one day. Contact NinaMaria through her email nbadalam@emich.edu.

A PRSSA Love Story

By: Josie Bobeck

2017 was a good year for the Eleanor Wright Chapter of PRSSA at Eastern Michigan University. We worked hard, stressed out a little bit, and laughed a lot. We held professional development events, went on agency tours, and traveled to Boston for National Conference.

They get it. PRSSA is unlike any organization I have ever belonged to. We function like a well-oiled machine – always having each other’s backs no matter what. Not only are they my colleagues, but some of my best friends. I mean, you really bond with people when you live together in a tiny apartment for five days.

They’re my network. A lot of us graduate at the same time, and we don’t know where life will take us. May we end up at an agency, a nonprofit, or graduate school, we always have people we can call when we need a reference or a favor, and that makes me feel a lot better about not knowing what I’m doing come April.

They are so smart. We are all so different in our talents, and we work so well together. I can’t imagine being in this organization without any one of them. We know when we need to ask for help and everyone is willing to step in, and the support is a truly amazing feeling.

I have made so many memories with these people. From figuring out the bus system in Boston to stressing out at E-Board meetings, I wouldn’t want to be doing this with anyone else. I’m so lucky to be a part of such a wonderful organization with the people who have helped me shape the person I am today.

Josie Bobeck is a senior majoring in public relations and minoring in communication. She is currently the VP of Public Relations, previously serving as VP of Member Relations. Josie hopes to one day work in a creative environment in a big city. Connect with Josie on Twitter at @Josephine3laine or by email at jbobeck@emich.edu.

Agency Tour Recap: Weber Shandwick

By: Madison Harmon

Recently, our chapter was given the grand tour of Weber Shandwick Detroit! It was inspiring, to say the least. We were guided by a relatively new employee and fairly recent graduate, Shelby. She made us feel welcome as we settled into a gorgeous meeting room. Weber Shandwick Detroit is a quintessential example of Detroit’s industrial past and its modern urbanity; sleek glass surfaces and espresso colored wood were in tasteful contrast to the exposed overhead ceilings and metal light fixtures. It looks like a television set designed by millennials come to life before my eyes. The pretty face of Weber Shandwick Detroit is matched by its talented and diligent personnel behind its walls. We got to meet several team members and leaders and ask questions and exchange information for quite a while. Here are the golden nuggets of what I learned:

  1. ATTITUDE IS EVERYTHING! One team member said she would rather work with a person who is able to face a challenge with optimism rather than a person who might be great at the job but is awful to be around. So, keep your head up!
  2. REACH (FAR) OUT! Stretch those arms a little for that next handshake! As we all know, networking is everything. Another team member of Weber Shandwick Detroit encouraged us to reach out to professionals that we may only have one tiny connection with. So that could mean a mutual connection on Linked In, or that they just happen to have graduated from your school. Suggest meeting up for coffee and having an informational interview – people remember being in our undergraduate shoes, and are often happy to set time aside for someone looking to better themselves. Think about it! Showing the initiative to reach out and learn makes you look good all by itself!
  3. BE A SPONGE! Get as many experiences as possible. This doesn’t always have to be a rigid summer internship! Be creative; if you notice a small business in your hometown doesn’t have a large social media presence, offer your services to them pro bono. Don’t disappoint! Or write a blog in your free time; this serves you by enhancing your writing skills (practice makes perfect, 10,000 hour rule, etc.) and proving that you can operate a functional website. Learn everything you can from your peers, professors, and jobs.
Madison is a student and loves learning no matter what she’s doing. She is both an optimist and a realist, which gets a bit hard to maintain! She is independent and self-assured, both in her personal and professional potential, and in her ability to find the bottom of those supposedly bottomless chips and salsa. Petter of dog bellies, ruler of quips, Madison is sure to make you laugh whenever you’re around her (or cry, but don’t take it personally). Ask her for brutally honest opinions, but never for directions. Madison can be reached at mharmon3@emich.edu.