What I learned at Airfoil

By: Josie Bobeck


Source: EMU PRSSA Instagram

On Friday, Oct. 7, members from our PRSSA Chapter attended an agency tour at the Airfoil headquarters located in Royal Oak, accompanied by Wayne State University PRSSA. I’ve met and mingled with WSU’s Chapter in the past, and I won’t lie—the size of their Chapter has always intimidated me.

It wasn’t until Business Development and Marketing Administer Harmony Cook spoke to us when I realized something I should’ve thought about a long time ago.

“This isn’t a competition,” Cook said.

Those words spoke volumes to me. There, I sat across from students who had so much access to people in the industry simply because of where they were located. Once I began thinking about it, I realized that none of them were competition to me unless I made it that way.

Eastern Michigan University’s public relations program is very small. The majority of the people in the program are the same people in your classes. It can be very easy to compare yourself to those around you, but that doesn’t mean you should feel defeated. The PR program is only competitive if you make it that way. I may need to improve on my writing skills, but I really love social media, and feel like that might be my strong suit. Just because someone is a better writer than I am, doesn’t mean I won’t be a successful PR practitioner one day. It just means I need to take a step back and focus on improving myself instead of focusing on what other people are doing.

WSU is not my competition. It’s a possibility that I might be up against them for an internship or entry-level position sometime in the near future. I just need to focus on my own abilities and make myself the best I can be.

My classmates are not my competition. I’m here to learn how to be a successful practitioner and make connections with some amazing people. I’m here to work alongside them and to learn from them.

Harmony was right when she said it isn’t a competition. It’s a matter of working on bettering yourself every day so that your future clients know they can rely on a talented team of practitioners who are able to work together as a well-oiled machine.

Josie Bobeck is a junior majoring in public relations with a double minor in electronic media and film studies, and marketing, and serves as VP of Member Relations in PRSSA. She hopes to one day work in the entertainment/pop culture industry. Josie loves her dogs, Cape Cod, Massachusetts, and has freckles on her arm shaped like the little dipper. You can connect with her on Twitter at @JosieBobeckPR.

Social Outing: Wiard’s!

Join EMU PRSSA for a social outing to Wiard’s Friday, Oct. 28 from 4 to 6 p.m. Wiard’s is located at 5565 Merritt Road in Ypsilanti Township, MI 48197. This is a fun way to get to know other PRSSA members! If you need to carpool, email Andrea Mellendorf (amellend@emich.edu). See you there!





10 takeaways from September’s social media workshop

By: Andrea Mellendorf


Source: EMU PRSSA Instagram

Are you interested in a career in social media? Maybe you work in social media already. Or perhaps it’s just something you are really interested in. Either way, social media is an important player in the public relations game. Matthew Altruda from Bank of Ann Arbor joined us last month to discuss social media, and the ways that social media influence PR, and how we can use it to advance ourselves as professionals and influencers. Here are 10 takeaways from Matthew’s presentation:

  1. Have a title that people can invest in. Matthew’s title is social technologist, and he encouraged the group to make sure that when you start a job, your position has an innovative title—one that future employers and clients view as a worthwhile investment.
  2. Define your vision. When you start a project, a job or a new endeavor, define your vision to yourself. Make sure you know what your ultimate goal in the role is. Can that vision change? Absolutely! Just make sure you know where you’re headed and why you do what you do.
  3. Help your own vision. After you define your vision, make sure the things that you’re doing are helping you advance your vision. Take steps forward, not backward.
  4. Everything evolves. Snapchat has evolved from being a simple picture-sending platform to being one of the largest communication platforms ever. Live streams have evolved to suddenly become one of the biggest things Facebook has to offer. Everything evolves, so make sure you’re keeping up with the latest trends.
  5. Build your social media now. Use the time that you have in college to build your social media and help yourself stand out in your future job.
  6. Social media eliminates the need for websites. When is the last time you went to a company’s website? Or are you more apt to go to their Facebook, Twitter or Instagram? As up-and-coming practitioners, it’s important to remember that social media is a go-to place for many consumers.
  7. Make your passion known. During interviews and on the job, make it known that the company and its mission is your passion. Don’t be afraid to be passionate about something!
  8. Social media is the timeline of our lives. Future generations can look to social media to see what was important to us, what we promoted, or even what we ate for breakfast in the year 2011. Make sure that your social media pages tell a story that you’re proud of.
  9. Social media can be dangerous. Social media is often used as an escape from reality. How is this impacting relationships? Do we need more of a balance between real life and social media? These are important questions for practitioners to be asking themselves.
  10. Everyone needs social media. People, businesses, causes—they all need social media. Without an online presence, you miss out on community building, sales and reaching the right people at the right time.

Andrea Mellendorf is a senior and serves as the Chapter President for EMU PRSSA. She previously has served as the Chief Financial Officer and Vice President of Special Events and Programs for EMU PRSSA, and as an intern for the Grand Rapids Children’s Museum. Andrea currently is the Social Media Operator for The Honors College where she manages their Twitter, Facebook and Instagram, and for the College of Arts and Sciences, where she manages their Facebook and Twitter. Connect with Andrea on Twitter – @AndreaMell!

Why you need this app like…now!

By: Courtney Carroll

Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.


Source: Patch.com

Do you ever find yourself looking for news on social media? Someone posts a tweet about whatever is going on that day and you’re just like wait, what? Then you go search for it?

Well say no more! Those days are over, my friend!

Let me introduce you to Patch—the app that provides you with your local and national news! Run by professional editors and salespeople, this community-specific news, information and engagement network allows you to contribute content, keep up with news and events, learn more about local businesses, and participate in discussions!

Available on iPhone and Android or online at Patch.com, you’re able to connect to the news you want, where you want it! So cool, right?

Patch has SO many features and categories to explore. Type in your location and you’re ready to roll! Not only does this app allow live notifications as stories break, but it can be utilized as an advertisement tool! Local business owners can buy ads for the specified area, and post on bulletin boards about events and talk about what is happening in the community. This allows for open conversation and local notices posted by Patch users.

I just had to do it!

Moving on…

Patch includes your own local calendar featuring events nearby your area, which allows you to post events you may be hosting in your area. This gives you the chance to make those local events you’ve always wanted to or just completely forgot about because you never put it in your calendar.

Not limited to just a calendar feature, Patch provides real estate postings via realtor.com  and job postings via Zip recruiter. Patch allows you to search for jobs and look at job boards, which gives you the option of narrowing down your searches.

Considering all Patch has to offer, they definitely have many attributes to acknowledge. Here are the pros of using this new app:

  • Contacting them is EASY! They provide email addresses for feedback, media inquiries, news tips and partnerships. Whenever you need to contact them, they keep the lines open!
  • Live feed: Providing a live feed on the home page gives you the current, never-ending news around the world. This gives YOU the choice whether you want to read national or local news.
  • You don’t need an account to read the news! You don’t even need an account to comment, so you can still be active in your community. Score!
  • Stories are written by Patch staff. This means educated journalists and writers who are credible. Not just anyone can post stories.
  • Share stories to Facebook and Twitter. This is especially useful on the local stream, which provides local updates from Facebook and Twitter.

Nothing new comes without its flaws, and Patch is no exception. Here are some cons to this new app:

  • The locations provided are limited. When searching for your location, you may have trouble. Unfortunately, Patch hasn’t evolved enough to include more than just select locations.
  • Realtor.com isn’t the most up-to-date real estate website, so using Patch to look for your new abode may not be the best idea…yet.
  • With an advertisement feature, comes LOTS of ads. That’s right, the web version of Patch has a ton of ads that make it irritating to read online, however, the app seems to be clear of those, so far.
  • The app only gives you the news. So all those features that you see online, you only see the news you want to receive.

Source: Patch app


Source: Patch online

Now, I know. What good does this do for us aspiring or current public relations professionals? This app provides us with the tool of local and national news, which all PR professionals need to stay on top of. However, Patch also provides us with JOBS! Yes, it’s crazy, but they have editorial, sales, and community contributor jobs available for people interested. If that’s you, you’re in luck!

But don’t just take it from me—check it out for yourself! You be the judge!

Courtney Carroll is a senior at EMU double majoring in communications and public relations. As a social media fean and news addict, she spends her free time searching the web in hopes of new ideas. With plans to graduate next fall, Courtney is excited for the journey ahead! Connect with her on Twitter @courtttnnneeeyy.

Corporate public relations workshop tomorrow!

Join EMU PRSSA tomorrow for a corporate public relations workshop hosted by guest speaker, Tim Wieland. This is a great learning opportunity for anyone interested in corporate public relations. The workshop will run from 5:30 to 7 p.m. and will be held in SC 304. See you there!

Scholarship Alert! The LAGRANT Foundation 2017 Scholarship Program

The LAGRANT Foundation is offering scholarships for ethnic minority students majoring in public relations, communications, marketing or advertising. The scholarship offers an award of $2,500 for undergraduate students and $5,000 for graduate students. Winners will also receive a free trip to Detroit, Michigan where they will participate in career- building activities, including two day-long career and professional development workshops. Scholarship recipients will also get to attend a scholarship and donor recognition reception, and a welcome dinner with a keynote speaker.

All applicants must be a member of one of the following ethnic groups: African American/Black, Asian American/Pacific Islander, Hispanic/Latino or Native American/ American Indian.

To learn more about scholarship requirements, please contact Jessica Gresham (jessicagresham@lagrant.com(323.469.8680 Ext 240) or Ericka Iniguez (ericakiniguez@lagrant.com(323.469.8680). You can also visit www.lagrantfoundation.org

To apply, click here. To learn more about The LAGRANT Foundation, visit here.

Don’t miss out on a wonderful opportunity!

Ovia: Pregnancy app

By: Samantha Therrien

Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.


Source: Bing.com

Once you find out you’re going to be a parent, you should download the Ovia app! It’s very easy to use and understand.

One feature of the app is the daily journal, which is a nice feature to have because you can track everything during your pregnancy. When you go to your doctor’s appointments, you have all on your app that is on your phone. You get to trace your weight, activity, sleep, moods, symptoms, medicine, and much more. For what women are going through during their pregnancy, this just make things a lot easier in regards to what you need to know about what’s going on with your body because you’re growing a child.


Source: Bing.com

The other app feature I absolutely love is the video portion. You get one video each week that tells you what your body is going to experience during that week. But you need to remember that every woman is different, so you may not experience everything that is in the video, but it gives you a stepping stone. I never miss a video!

This is a free app for the Android and iPhone. If you visit Ovuline.com, you will see the company has a couple of other apps, which are for fertility and parenting.


Source: Bing.com

I think this app is more useful on the marketing side than the public relations side because it’s about your pregnancy. It’s marketing what you and your body are going though during pregnancy. In regards to PR, if you’re in an office and working with women who are pregnant, you can download the app and see what they’re going through.

1. Easy to use.
2. This app helps you through your pregnancy. The journal helps you remember the things that you want to keep track of.
3. You can see the size of the baby’s hand each week. I just think it’s a cute way to see how the baby is growing.
4. You can pick different themes of the size of the baby. The size changes every week. The themes you can choose from are fruits and vegetables, Parisian bakery, fun/games, and weird, but cute animals.
5. You can post pictures of how big your stomach is getting.
6. There are good recipes that are good for the pregnancy.

1. You can’t link the app to social media accounts, which I think they need to change so that everyone can see how your baby is growing.
2. It would be nice if they had a website for the small number of people who still like using web browsers.

Samantha Therrien is a guest blogger.