Tag Archives: blog

Why you should write for PRSSA

By: Josie Bobeck

why you should write for prssa

Image created by Josie Bobeck using Canva

The PRSSA blog features a wide array of topics, from recaps of events to current events to what’s new in the world of social media and PR. Did you know you can be featured on the PRSSA blog, too? It’s super easy, so why wouldn’t you? Here are the top three reasons why you should write for the PRSSA blog:

  1. It gives you practice writing. The more you write, the better you become at it. Figuring out a topic and writing about it, and potentially rewriting it until you’re happy with it, only improves your writing skills. Writing is a huge part of PR, so it’s best to start now.
  2. It gives you a taste of what a part of PR is. Not sure what you want to do? Maybe you’re thinking of media relations or social media strategy, but chances are you might have to write a blog post at some point in your career. The more blogs you write, the more comfortable you are with AP style, formatting and brainstorming, so why not?
  3. You’ll get to say you’re published. Yep, we’re official! Writing for our blog is an awesome resume builder, and it can help you build your writing portfolio for when you apply for jobs.

Are you interested in writing for the PRSSA blog? Send your post and graphic, plus a 75-word bio to our VP of Public Relations to be featured! Posts should be anything PR, social media, communications, journalism, business, and professional development related.

Josie Bobeck is a junior majoring in communications with a minor in marketing. This is her first year serving on PRSSA E-Board as VP of Member Relations. Josie likes music, writing, traveling and people.

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Blog must reads for every PR student

I used to love reading. And then I decided to be a history major in undergrad and, well, reading kinda became my least favorite thing. And then blogs became popular and now I love to read those.

So, here are some of my favorite PR blogs that I thought EMU PRSSA members and PR students could learn from.

Source: EReleases

Source: EReleases

PR Daily The countless number of blogs I see and/or read on a daily basis from PR Daily is just fabulous. The information and tips they offer help inspire me on a daily basis and I can’t get enough of their articles.

NYC PR Girls These girls are awesome. Not only do they let you into secrets about the PR world, they do a lot of lifestyle blogging and fashion posts, too! Which, let’s be real guys, a lot of PR girls (and some guys) just love! Definitely a must read.

Spin Sucks Another great blog that offers a lot of great tips and information. While I don’t read this blog as much as PR Daily, when I do read it, I find treasure after treasure.

prTini This blog is great because there’s a lot of technology and social media articles (not that the others don’t have it, but Heather has a lot more!). If you want information on new trends in social media, technology and PR this is the blog for you!

 What are your favorite PR blogs?

Emily Vontom
President
EMU PRSSA

Online portfolios: A must have in the digital age

Do you have a portfolio? A binder full of all of the work you did during college and internships that will help you land that coveted entry-level position at a great company after graduation?

No? That’s OK. I don’t really have a big binder portfolio, either. But I do have a portfolio. It’s online. You can see my resume, check out my portfolio, learn more about me and read my blog. It’s quite the handy little website!

All students should have a portfolio – and putting it online the thing to do these days. With so much going digital, why not put your portfolio up online, too?

It’s a one-stop shop for employers who want to learn more about you and the work you’ve done.

My portfolio is hosted on WordPress. In the past, I have had it hosted it on Blogger because it was easier customize and make it more “me.” I’ve switched back to WordPress because it offers a more professional look, but my blog is hosted on Blogger. It’s really just a personal preference, either platform is great!

Source: Mashable

Source: Mashable

On my site you can read my blog, check out my resume, find other great blogs to read on my blog roll, see my work in writing, design and social media.

But, you’re probably asking – what’s wrong with just having all of your work put into a binder? Well…

  • Transparency! Having a one-stop shop for employers with links to your social media accounts, resume and work is amazing. They’ll be thrilled about how easy you made it for them to find you online, plus they’ll get to see your creativity at work. It’s a great first impression.
  • SEO. Oh, SEO! If you do it right, you can have employers find you just through Google searches! Make sure you utilize SEO. It’s all about keywords. Use them!
  •  Showcase yourself. Employers will be able to see your work before they even call you in for an interview. Having a link to your website on your resume just gives you an advantage of those who do not have one at all.
  • More space + capabilities. Space in your binder is limited – plus it’s hard to showcase the work you’ve done in something like social media. With an online portfolio, you can add links to social media accounts that you managed. Plus, you can add even more of the work you love that you just couldn’t squeeze into that binder.

Now, having a traditional portfolio is just fine and dandy – in fact, it might be smart to have both. Some employers want you to bring in hard copies of writing samples.

But, since it’s summer, and I’m sure you have at least a little down time, then why not start working on your portfolio? I’ll even help you out if you need it.

Emily Vontom
President
EMU PRSSA