Internship alert! DTE Energy

DTE Energy is now hiring a co-op (multi-term intern). Consider applying if you’re a junior/senior, have excellent writing skills, and have previous experience. This is a PAID internship. For more information and to apply, click here.

Job Summary

Responsible for working in conjunction with communication specialists and assigned business units to write, edit, and proofread various internal and external communications programs, including, but not limited to: feature articles, publications, brochures, investor/public relations materials, presentations, advertising, press releases, speeches, etc.

Key Accountabilities

  1. Work with Corporate Communications team and leadership to develop and execute effective communications to support and help achieve the enterprise and business unit specific priorities.
  2. Write, edit, revise, and proofread various internal and external communications.
  3. Manage information and conduct research.
  4. Meet with business unit clients to gain understanding of communication objectives and campaigns. Develop and executes communications plans.
  5. Research media coverage and industry trends.
  6. Assist with and contribute to communications strategy for the company and assigned business unit.
  7. Make recommendations on further development and advancement of electronic communications and media.
  8. Actively involved in the content development process, including generating story ideas, managing deadlines, design, and production.

Pass to share: Site only allows those who pass a quiz to comment or share their articles

By: Nicole Raymond

There has recently been a lot of talk about “fake news,” “alternative facts,” and the rants many people have taken to social media to discuss a variety of topics. One online news source is trying to curb the rants of those on social media by making sure they know their stuff before they share or comment on an article.

Much of journalism has moved to an online platform where ease of reading and sharing is prevalent for the millions of readers on the web. With the power for anyone to comment on or share an article, and more and more people joining the world of social media, it has become inevitable that people will share and comment on articles they haven’t fully read or don’t  understand.

According to Joseph Lichterman, one Norwegian news site, NRKbeta, is trying to prevent people from blindly sharing articles by having them pass a test about the article before they are able to share it. The test has readers answer three questions about the article correctly before they are able to share or comment on the piece. Executives from the website say this feature allows them to make sure readers understand what they are reading before they rant about it.

Fake news 1

Photo Credit: NRKbeta

Having people spend 15 seconds thinking about the article and taking the time to answer the questions and understand the article better may even allow the reader to cool off and see that the rant isn’t needed in the first place.

Fake news 2

Photo Credit: NRKbeta

While NRKbeta is still in the introductory phase of their quiz screenings and only a handful of articles have the quiz feature available, if all goes well, they may use the quiz for all of their published articles.

Some may see this as obstructing free speech or distasteful for the news organization, but a journalist from NRKbeta Ståle Grut said, “We thought we should do our part to try and make sure that people are on the same page before they comment. If everyone can agree that this is what the article says, then they have a much better basis for commenting on it.”

I think quizzes are a great idea because it ensures that readers have taken the time to read and understand the information before sharing and creating conversations about the material. However, I think it hinders some of the potential an article has for a large reach. If readers are required to take a quiz on the article before they publish it, some people may not want to take the time. This means less people see the article and less traffic is driven to a website. This hurts advertising costs and the number of views for the website.

What do you think of having to pass a quiz before a person is able to comment or share an article?

Nicole Raymond is senior majoring in public relations and double minoring in marketing and communications. This is her first year serving on EMU PRSSA’s E-Board as VP of External Relations. Nicole is a wife, aunt, daughter, sister and friend. Connect with her on Twitter and Instagram @nicoleraymond74.

Why join PRSSA? Here are 3 reasons!

By: Hope Salyer

Why join PRSSA? That’s a question I get asked a lot as an E-Board member for our Chapter. Students want to know why they should join an organization that brings in people to lecture and costs $65 to join. The last thing full-time or even part-time college students want to do is listen to another lecture at 5:30 p.m. on a Tuesday and have to worry about coming up with an additional $65 for school. Trust me, I get this. But I’m going to tell you three reasons why you should join PRSSA anyway.

  1. Lifelong relationships.
Wiard's Orchard

Photo Credit: Nikki Mikolon

Trust me when I tell you that some of the best friends I’ve gained at my time at Eastern have been from joining PRSSA. PRSSA isn’t solely about career building. It’s a great organization for that, but it’s also a great organization to join if you want to make new friends. At EMU, our PRSSA Chapter holds socials about as often as we have guest speakers. We try to keep a balance between social and professional development, so it’s really the best of both worlds.

With that being said, this organization is filled with students like you who have a lot of the same goals and majors you do. These students understand what you’re going through. PR is one of the most stressful careers you can go into, and that stress definitely begins during your time in college. Joining PRSSA allows you to make friends with people in your major that can help you during those stressful times. These people know PR campaigns, they know social media, they know how to write a plans book. If you need help, you can look to any of your fellow PRSSA members and I guarantee they can help you out. This goes for when you’re in college and even after you graduate.

  1. Professional development.
professional development

Photo Credit: Education World

PRSSA offers so many opportunities for professional development. We’re going into a field that is growing and has a lot of job opportunities. Public relations is also one of the most competitive fields to break into. Because of this, PR students have to begin professional development during college. You need to know how to write a resume and cover letter that is going to get you noticed. You need to have experience in the public relations field before you graduate. Ideally, this should come from multiple internships, but if you only have one, you need to be able to show the experience you have gained from your courses and student organizations during an interview. PRSSA is going to give you these experiences, and it will also teach you how to articulate the experiences you already have to a hiring manager.

  1. Networking.
Business Communication Duplicate model

Photo Credit: Live Books Blog

I know you hear this all the time, but networking is so important these days. You have to make connections with people so you will have those relationships to draw on later when you need them. Now I get it. You’re a busy college student. You don’t have time to seek out a mentor. You don’t have time to attend these workshops and conferences your school provides you with. I know all about being busy, but you will make time for the things that are important to you. With that being said, PRSSA makes it easier for you to make those connections without the excuse of you being busy. This is a great student organization for PR students to take advantage of. You can attend conferences, meet professionals in your local area, and gain extra knowledge and experience that you can’t get in the classroom.

As a PRSSA member at Eastern, you meet every two weeks for an hour and a half. During this time, you can make friends, work on professional development, and network all at the same time. College students love to multi-task, and PRSSA is a great option for you to gain the skills and experience you need for life after college. These are my top three reasons for joining PRSSA, but I want to know what your top three are. Let me know in the comments below, and don’t forget to join your school’s PRSSA Chapter!

Hope Salyer is a junior public relations major and journalism and communication double minor. Hope is serving as the Chief Financial Officer of EMU PRSSA. This is Hope’s first semester serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency in the Detroit area. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email

5 tips for updating your resume

By: Abby Cousineau

resume 5 tips

Don’t let a bland resume hold you back from landing your dream job.

Resume is defined as a brief summary of one’s education, qualifications, and previous experience. In other words, that single piece of paper pretty much determines whether you get called for a job interview.

The thought of sitting down and updating your resume can be downright terrifying. The reason why it feels like this is probably because you assume it’s going to take hours to get it right. But what if I told you that fixing your resume really isn’t that hard?

Make substantial strides in updating your resume by following these five quick, HR-approved tips that will make your piece of paper stand out.

  1. Highlight accomplishments.

Yes, employers need to know what you did, when you did it and where you did it, but one thing people tend to leave out is what they are truly proud of in a past job. Instead of just outlining the basic job responsibilities and leaving it at that, try adding a “key accomplishments” section where you lay out the achievements you are proudest of.

It may look something like this:

  1. Eliminate clichés.

Refrain from including popular clichés like “detail oriented” or “out-of-the-box thinker” in your resume. Employers see these phrases so often that meaning is pretty much entirely stripped away from them. Instead, locate these clichés and replace them with less popular synonyms. A great tool for finding alternative words is Power Thesaurus.

  1. Replace the objective with a summary.

The top of your resume is the first place recruiters look, so don’t waste it describing your objective. Recruiters know what your objective is: to get the job. Instead, use this key spot on your resume to introduce yourself and outline what valuable skills you will bring to the company.

  1. Include key words.

If you are applying to jobs online, there is a good chance your resume will not be initially viewed by a human. Likely your resume will be scanned for key words by a computer and then either be discarded or end up on someone’s desk.

Thus, it is important that you highlight key words from the job description in your resume and weave them throughout your resume.

  1. Make your previous job experience work.

If you are a student or a recent graduate with little relevant work history, be inventive and make other job responsibilities work. For example, if you worked at a coffee shop while in school, yes, you probably gained little traditional PR-related experience, however, you may have learned skills in customer service, time management, interpersonal communication, team work, upselling, etc.

All of these abilities are valuable and can be applied to many fields of work. Additionally, you can include relevant courses and class projects and experience from internships as well.

Abby Cousineau is a junior at EMU majoring in public relations and minoring in graphic design and marketing. Abby is currently serving her first year on EMU PRSSA E-Board as social media director. She was drawn to social media because it allows her to merge her passions of writing and design. You can usually find her outside any time the weather is nice, or exploring the Ann Arbor restaurant scene. Connect with Abby on Twitter @abcattt.

Student and PR Pro Mixer April 13!

Want to network with PR professionals from the Detroit area AND win a free PRSA Detroit membership upon graduation? Come to the Student and PR Pro Mixer on Thursday, April 13 from 5:30 to 7:30 p.m. located at the Local Kitchen & Bar at 344 W. Nine Road in Ferndale, MI 48220. This event is free and will have complimentary appetizers and a cash bar. Please RSVP at If you have any questions, please contact Nancy Skidmore at 248-545-6499 or

Student and PR Pro Mixer_022717B

Internship alert! Identity PR

If you are a junior or senior looking for a PAID internship, Identity PR, an integrated public relations firm located in Bingham Farms, Mich., is currently hiring summer interns, one candidate for their media relations and marketing team and one candidate for their social media team. Click here to apply!


Young Professionals Panel tomorrow!

Be sure to attend EMU PRSSA’s Young Professionals Panel Tuesday, March 28 from 5:30 to 7 p.m. in SC 304. This is a wonderful opportunity to learn from some young PR professionals and ask any questions you might have. We hope to see you there!