Internship alert! EMU’s Center for Digital Engagement

Still looking for a summer internship? EMU’s Center for Digital Engagement, in conjunction with Ann Arbor SPARK, is currently seeking summer interns for its third digital Summer Clinic Internship from mid June through mid August. This internship is perfect for anyone looking to gain resume building experience. Positions pay $15/hour and require 10 hours per week. The deadline to apply is May 7, 2017. Click here for the application.

“According to CDE and SPARK, “Successful applicants will work on a digital project with a company in SPARK’s high tech incubator. You will also pass a professional certification exam and develop an online portfolio to showcase your achievements. Typically, clinic projects have been multidisciplinary ranging from database design and front end web development to content creation and advertising. You are not expected to come in as an expert in any of these areas, just to possess the willingness to work and learn.”

Feel free to attend the information session held by CDE and SPARK on Tuesday, March 21 at 4 p.m. in room 114. According to CDE and SPARK, the session “will include founders of companies who have worked with clinic students in the past as well as a long-term graduate who has gone on to build her career at Google. The session will also have recent program participants for you to talk to about their experience.”

Q+M agency tour tomorrow!

Join EMU PRSSA on our agency tour to Q+M in Ann Arbor on Friday, March 17 from 10 a.m. to noon! Q+M, formerly known as Quack!Media, is a multi-service advertising and marketing agency that was founded in 2003 by Al Williams. With a presence in Ann Arbor, MI and Burbank, CA, Q+M provides services to both public and private clients, delivering highly entertaining content that offers informative marketing messages.

Clients for Q+M include the Ann Arbor Area Transportation Authority, the Ann Arbor District Library, the City of Ann Arbor, Eastern Michigan University, the Detroit Red Wings, Cartoon Network, Disney and Warner Bros.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 9:00 a.m. Please register accordingly.

For more information, please contact Chapter Vice President of Professional Development Jordan Ross, at

To register, click here. For more information about Q+M, click here!

Institute on Political Journalism internship: Application deadline extended to April 5!

Interested in communications, public relations, or journalism? Apply for an internship with the Institute on Political Journalism! For more information and application details, please read below:

Institute on Political Journalism in Washington, DC

June 4 – July 29

Extended Deadline: April 5, 2017

**Scholarship Funding Available**

Are you still deciding what to do this summer? Want to take a big step in your journalism or public relations career? There are numerous quality internships still available. It’s not too late to spend 8 weeks in Washington, DC completing an internship, earning credit, and expanding your professional network.

As the new administration works to get their team in place and implement their agenda headline breaking news is happening around the clock!


We have been running academic internship programs for almost 50 years and through our comprehensive institutes all participants will be placed in an internship within one of the following types of organizations:

  • Print or broadcast media outlet
  • News service
  • Internet publication
  • Public relations firm
  • Capitol Hill press office
  • Advocacy organization

Our staff works to place you with an organization that fits your skills and career goals. You’ll gain real-world experience that will set you apart when it’s time to find your first job after graduation. Click here for a list of sample internship sites.


Live in the heart of Washington, DC on George Washington University’s campus, just steps from the Lincoln Memorial and Department of State. Roommate matching with other program participants is included. Click here to learn more about housing accommodations and the neighborhood.


Maximize your summer by also taking courses between 3 and 9 credits from George Mason University. Take courses designed for journalism and communication majors and choose from a variety of engaging electives. Learn from Professor Richard Benedetto, founding White House and Campaign Reporter for USA TODAY. His internship seminar will give you an insider’s view of political reporting. You’ll also hear from Pulitzer Prize winning guest speakers. Click here to read more about the courses.


Over 70% of our students receive scholarship awards based on financial need and merit and funding is still available. Awards typically range from $1,000 -$4,500.


Students are encouraged to visit for more information and to begin an online application. Applications will be accepted on a rolling basis through the April 5 extended deadline. Students will be notified of their admission decision within two weeks of completing an application. Questions may be directed to or 202.986.0384.


Check out this recent blog entry to read a profile of DCinternships program alumnus David Muir, lead anchor on ABC’s Word News Tonight.

“I got to write front-page stories for the Washington Times and I made friendships that will last a lifetime. It’s safe to say that this summer was anything but ordinary.”

Emma Patton, Oklahoma Baptist University

Intern, The Washington Times

Visit to read more testimonials from past program participants.


5 things I wish I had known before choosing public relations

By: Hope Salyer

Every day I’m in the Public Relations Program at Eastern Michigan University makes me love my decision to major in PR even more. However, there are a few things I wish I had known beforehand. Here are five things I wish I had known before choosing to major in PR.

  1. PR is not a 9 to 5 job.

If you want a 9 to 5 job, PR isn’t the best choice for you. Part of your responsibilities as a PR practitioner is to do what your client asks. This can mean attending events late into the evening, getting up early for a meeting, or waking up to a crisis at 2 a.m. Things happen every day, and as social media continues to expand, a crisis is bound to happen. It might not be as big as Donald Trump’s tweet at Boeing, but even a small crisis needs to be handled immediately. This means you need to be prepared to have unconventional, unexpected work hours.

  1. Networking is VITAL in this field!

Source: Live Books

Don’t get me wrong. Networking is important in every profession, however, it is one of the most important things to remember when joining the PR industry. Public relations is a growing industry for college graduates, but it is also a very competitive industry to break into. Having contacts to help you get into the field is so important. On the other hand, in order to get the best coverage and meet the goals of your client, you must have connections. PR is all about building mutually beneficial relationships. This means you need to build and maintain your relationship with journalists, and your client needs to build and maintain his or her relationship with the public. Having a network of professionals you can turn to when you need help is paramount in this industry.

  1. If you don’t love writing, PR probably isn’t for you.

Source: Giphy

If you ask any PR  practitioner what the most important skill is for someone in the industry to have, I guarantee they will say strong writing skills. Writing is key in PR. If you can’t write a compelling pitch email free of grammatical and punctuation errors, you’re never going to get any media coverage for your client. Journalists are extremely busy, and they don’t have the time to decipher the message from a terrible pitch email. Additionally, every time you send out a press release, get quoted in the media, or click post on your client’s social media page, you represent that client and the company you work for. If you don’t have good writing skills, it’s going to be an embarrassment to everyone. Writing skills can be honed in on and perfected if you practice, but if you don’t enjoy writing, PR isn’t going to be enjoyable for you.

  1. Take advantage of the services and organizations offered to you.

Source: PRSSA

As PR students, you have services and organizations to help you out. Taking part in organizations like PRSSA will help you build connections with professionals that you can use down the road for job interviews, references or contacts in the field. It’s better to start using these opportunities now than to not know where to go when you need them after you graduate.

  1. Know that you will almost always get asked what PR is.

Source: Giphy

If I had a dollar for every time someone asks me what PR is and what PR practitioners do, I would be a millionaire. When you tell someone you’re going to school for PR, it will become second nature to you to explain to them what PR actually is, and what PR practitioners do on a day-to-day basis. On the off chance that someone does know what PR is, they are probably going to say something about spending your time covering up mistakes or planning parties. While yes, planning events is oftentimes part of a PR campaign, and sometimes a crisis will happen that you need to handle (by being truthful and honest about the situation rather than covering it up or lying about it) most people don’t understand the actual purpose of PR. PR is all about building mutually beneficial relationships with stakeholders. This could be between a client and his or her publics, a PR practitioner and a journalist, or a client and his or her employees. A PR practitioner’s job is to communicate information on behalf of the client. Sometimes, that is through hosting a fun event, and other times it’s by sending out a press release.

These are just a few things I wish I had known before choosing PR. Not a day goes by that I regret my decision, and I know that PR is the absolute right choice for me. What are some things you wish you had known before choosing PR or choosing your major in general? Let us know in the comments below!

Hope Salyer is a junior public relations major and journalism and communication double minor. Hope is serving as the Chief Financial Officer of EMU PRSSA. This is Hope’s first semester serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency in the Detroit area. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email



Tower Inn Cafe Dine & Donate March 21!


E-Board elections tomorrow!

EMU PRSSA will be electing the new 2017-2018 executive board at our Tuesday, March 14 meeting. Elections will start promptly at 5:30 p.m. in SC 304.

To apply for any E-Board position, members must submit a letter of intent (a cover letter) that states why they would be a good fit for the position and why they want the position. Please submit a resume with your letter. The deadline to submit applications was Friday, March 10. If you missed this deadline, you can still run for a position. Please submit letters of intent to our VP of Member Relations Josie Bobeck.


Positions available include:

  1. President: Organize the general and executive board meetings in association with the Vice President of Member Relations and oversee the flow of the organization as a whole. Assist with special projects; act as a liaison to PRSA Detroit and official advisors, assist in the coordination in the fall Student Development Conference.
  2. Vice President of Professional Development: Assist in coordination of the Student Development Conference, assist with special projects. Help obtain portfolio opportunities for members, coordinate professional development efforts, continue to add internship contacts to the internship spreadsheet, work with the members to find internships, handle alumni information.
  3. Vice President of Member Relations: Manage the PRSSA Gmail account. Check account daily and forward emails where they need to go. Communicate with members to find out their idea of what they want out of membership in PRSSA, create surveys to assess interest in member topics, liaison between members and executive board, coordinate outreach to PR related classes to talk about PRSSA, contact all new members to make them feel welcome.
  4. Chief Financial Officer: Process requisitions and account transactions, act as principle advisor for fundraising, oversee fundraising committee, keep updated and accurate account records, keep executive knowledgeable of financial status including outstanding balances, etc.
  5. Vice President of Public Relations: Distribute flyers and other materials to potential members. Write and submit press releases to local media outlets when required, clip articles with PRSSA mentions in published materials, maintain and update bulletin boards throughout campus, manage blog.
  6. Director of Social Media: Maintain social media presence of EMU PRSSA on Facebook, Twitter and Instagram.
  7. Vice President of Special Events and Programs: Plan the induction ceremony and spring gala, assist VP of Member Relations in planning social events for members, coordinate the Student Development Conference, assist in any other special projects as they come up.
  8. Vice President of External Relations: Coordinate chapter events and activities outside of regularly scheduled PRSSA functions or events. This includes at least one community outreach event each year and overseeing the logistics of the Bateman Competition.

To see a more detailed list of each position’s job responsibilities, click here: Executive Board Positions.

Combating fake news: 4 tips for successful messaging

By: Abby Cousineau

How public relations professionals can ensure their message is heard accurately.



We’ve all heard about fake news, and I’m not just talking about President Donald Trump’s statements here. There seems to be fake news everywhere we look, and sometimes it is really hard to decipher what is real and what is not. According to a Gallup poll published last year, American’s confidence in the media hit an all time low at 32 percent. This certainly is not the best news for public relations professionals who use earned media to communicate their messages. So what is a PR pro to do in this era of fake news?

Well, I stumbled across an article posted on Airfoil’s blog, which answered this question precisely! Here are four tips marketing and PR professionals should use to ensure their message is being heard accurately.

  1. Develop a content marketing strategy.

People are getting most of their information online now, so it only makes sense for businesses to develop an online presence. According to the article, “not only does this give your business the ability to better control the message, but developing and publishing content on owned sites allows for greater authority.”

  1. Don’t forget your target audience.

If your business exists in a highly specialized space, try pitching to trade publications. Don’t miss the opportunity to tell your story in a relatively safe space.

  1. Speaking opportunities.

“Securing speaking opportunities at events where your target audience is already assembled is a great way to engage with a captive audience and present a strong message without relying too heavily on more traditional media outlets.”

  1. Social media is key.

Keep all channels updated, establish clear goals for each platform and engage with your audience. You can also reach out to influencers who can help validate your message.

Fake news won’t likely go away, so finding ways to combat it is key for public relations professionals. The field of public relations is always changing, and although this is an exciting aspect of our work, it is also important to be smart and stay updated on evolving trends.

Abby Cousineau is a junior at EMU majoring in public relations and minoring in graphic design and marketing. Abby is currently serving her first year on EMU PRSSA E-Board as social media director. She was drawn to social media because it allows her to merge her passions of writing and design. You can usually find her outside any time the weather is nice, or exploring the Ann Arbor restaurant scene. Connect with Abby on Twitter @abcattt.