Category Archives: Uncategorized

Productivity 101

By Josie Bobeck

As the upcoming school year approaches, so does the impending stress of managing classes, extracurriculars, work, social life, self care, and so on…thinking about it all just sounds stressful, right?

The truth of the matter is college is always (to some extent) going to be stressful. There’s no getting around it. What everyone can do, though, is learn how to manage stress in a healthy way. Here’s how:

Find a way to stay organized and stick to it. Whether it’s using Google Calendar, using a planner, or bullet journaling, having a way to look at your daily or weekly obligations puts everything into perspective.

Utilize to-do lists. Some days might be busier than others, but nothing is more satisfying than crossing tasks off.

Get enough sleep. I know when I’m tired, I tend to get emotional. Rest when you need to instead of running on empty. You’ll be more productive if you’re feeling awake.

Find emotional support. Sometimes stress gets to be too much, and while some stress is totally healthy, there’s a line that can be crossed sometimes. If your stress escalates, sometimes it just helps to take a step back and talk to someone. CAPS (Counseling and Psychological Services) has support groups and free counseling sessions for EMU students. Sometimes it just helps to talk to someone, you know?

Remember your passions. Whether it’s making art, working art, or public service, make time for what makes your heart happy. It’s an important part of self-care, and everyone needs to take care of themselves.

Josie Bobeck is a senior majoring in written communication and minoring in communication. She is currently the VP of Public Relations, previously serving as VP of Member Relations. Josie hopes to one day work in a creative environment in a big city or for a record label doing publicity. Connect with Josie on Twitter at @Josephine3laine or by email at jbobeck@emich.edu.

United Airlines: How Not to Act in a Crisis

By: Hope Salyer

It’s easy to think about public relations as always being happy. With TV shows constantly depicting PR practitioners as publicists working in Hollywood, or always helping to plan a successful campaign, it’s easy to forget something practitioners have to face more than they would like: crisis communication.

We see companies going to a crisis constantly. Crises can range from something like the BP Oil Spill to the tween President Trump sent out about Boeing. In a more recent case, United Airlines was caught (and continues to be experiencing) a major crisis.

https://youtu.be/VrDWY6C1178 (Embed in blog post. The embed link can be found when you click on this link)

The above video showing a passenger on a United flight from Chicago to Kentucky being forcibly dragged out of his seat off the overbooked flight. Passengers were quick to share the video on social media, and from there it spread like wildfire.

While PR practitioners have to constantly be prepared for something like this for their own companies with the rise in social media, it’s more important for us a practitioners to look at United’s response. Responses from company CEO’s and spokespersons can be analyzed to show what a practitioner should do and should not do during a crisis.

The response from United’s CEO is a prime example in what not to do. In an article from PR Daily, Hinda Mitchell breaks down the issues with United’s CEO Oscar Munoz initial statement.

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Source: twitter.com

According to Mitchell, the problem with Muno’z statement started with the first sentence. By saying “This is an upsetting event to all of us here at United,” Munoz ultimately gave off the impression he was feeling sorry for himself and United by writing this. Mitchell argues, and I would agree, that the incident was probably far more upsetting to the victim and passengers onboard than it was to anyone at United.

Munoz also says in his statement “I apologize for having to re-accommodate these customers,” and “Our team is moving with a sense of urgency to work with the authorities and conduct our own detailed review of what happened.” There are two issues with these sentences. First, there appeared to have been no accommodation for this passenger from the video or statements released by United. Mitchell argues that the overbooked flight is a secondary issue. Because overbooking happens regularly, yet very rarely results in a situation like this, the issue is instead with United’s handling of the situation. The second issue, is with Munoz’s statement of “working with urgency.” Considering it took United 24-hours to respond to the situation, it is hard to fathom that United is working with urgency in response to anything in this situation.

Munoz’s statement is a prime example of what not to do in a crisis situation. Do you agree with Mitchell’s argument? What would you have done differently if you were United in this situation? Let me know if the comments below!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Professional Development and Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email hsalyer@emich.edu.

Identity PR agency tour tomorrow!

Join EMU PRSSA for an agency tour at Identity PR on Friday, March 24 from 10 a.m. to noon. Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Identity builds and deploys strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 8:30 a.m. Please register accordingly.

*Paid members only. For more information, please contact Chapter Vice President of Professional Development Jordan Ross at jross40@emich.edu.

Please sign up using our Eventbrite. For more information about Identity PR, click here!

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Tower Inn Cafe dine & donate tomorrow!

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Q+M agency tour tomorrow!

Join EMU PRSSA on our agency tour to Q+M in Ann Arbor on Friday, March 17 from 10 a.m. to noon! Q+M, formerly known as Quack!Media, is a multi-service advertising and marketing agency that was founded in 2003 by Al Williams. With a presence in Ann Arbor, MI and Burbank, CA, Q+M provides services to both public and private clients, delivering highly entertaining content that offers informative marketing messages.

Clients for Q+M include the Ann Arbor Area Transportation Authority, the Ann Arbor District Library, the City of Ann Arbor, Eastern Michigan University, the Detroit Red Wings, Cartoon Network, Disney and Warner Bros.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 9:00 a.m. Please register accordingly.

For more information, please contact Chapter Vice President of Professional Development Jordan Ross, at jross40@emich.edu.

To register, click here. For more information about Q+M, click here!

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Tower Inn Cafe Dine & Donate March 21!

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Speed Mentoring tomorrow!

EMU PRSSA will be hosting Speed Mentoring tomorrow at 6 p.m. in SC 320. Speed Mentoring is an event that allows students to network with a variety of local professionals in a short period of time. Each professional will sit at a table, and students will rotate around the room for a set amount of time, like speed dating.

Professionals attending are from public relations agencies and companies, such as Quicken Loans, Twitter, United Way and more!

Come prepared with questions and don’t forget to bring multiple copies of your resume! To register for the event, click here.