Category Archives: Uncategorized

How to Be Media Literate

By: Nina Badalementi

Doesn’t being literate mean you’re media literate?? Well, the answer is no… Being media literate is so much more than reading and comprehending content. It is distinguishing between true news and “fake news”, understanding credible sources of information, and understanding different perspectives of a story and learning to expand your own perspective. If we take the information we get from media as it is we are at the disposal of the messenger it came from. It is up to us to take a step further and go beyond the face front of the media in order to be truly intelligent in this age of media we live in.

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Source: mindomo.com

In order to be media literate, we must have 5 different knowledge structures. A knowledge structure is not just knowing information, it is an organized structure of significant information on a given topic.

The first area of knowledge structure is media effects – this is all about knowing the effects of media on people, on society, on the world and so on.

The second is media content – this ranges from what goes into creating media to the various genres of it to the process of how it is set up and formed.

The third area is media industries – this consists of the business and corporations that create media, those who own the media, how it is written, who determines the content and how, as well as how the media industry functions.

The fourth is of the real world – this means we need to go out into the real world and experience things in order to have real knowledge of them versus just reading or watching videos on them.

The fifth and last knowledge structure area needed is self – it seems as though everyone must already have this one down, however, this is about much more than “knowing yourself”. It is an active pursuit of understanding how you work and think and the perspective that it gives you. This knowledge structure may be the most difficult one to master. It also may be the most important.

NinaMaria is a senior double majoring in Communication and Electronic Media and minoring in Marketing. She is serving her first year on the EMU PRSSA E-Board as Vice President of External Relations. She hopes to find a career in Media that combines her interest in broadcasting and her passion for people. She also hopes to work in a big city one day. Contact NinaMaria through her email nbadalam@emich.edu.
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Become A PRSSA Member This Winter

By: Hope Salyer

There are many reasons why PRSSA is a fantastic organization to join on EMU’s campus, but probably the simplest one is that it just makes sense! If you are a public relations, journalism, communication or business student at EMU, PRSSA is the organization to be a part of. For $65 a year, EMU PRSSA provides students with the opportunity to network and speak directly with local professionals to enhance your professional network before graduation, allows new and nontraditional students to become part of an organization on campus, and starts a lifelong friendship between PRSSA members!

As a PRSSA member and a 2-year e-board member, PRSSA has given me so many experiences that I would not have gotten at Eastern otherwise. I’ve traveled to different cities and states with PRSSA, meeting hundreds of new individuals I wouldn’t have been able to without the organization. I’ve heard lectures from nationally known professionals like Nikki Barjon and Jon Iwatta, I’ve made lifelong friendships with my fellow e-board and general members, and I’ve gotten to create and execute a campaign as part of our Bateman team for the National Campaign to Change Direction and raise awareness of the five signs of mental health.

While I can, and plan to, utilize these experiences for my upcoming job interviews as graduation approached, these experiences have given me so much more than just something to put on my resume. As much as each trip I’ve taken with PRSSA has allowed me to learn new things about PR, and more specifically what I want to do with it post-graduation, it’s also allowed me to gain new personal experiences. I got to travel to Boston, Mass. And experience being in a new city without my parents for the first time. I got to watch the Houston Astros win one of the playoff games on its trip to the World Series Win (I mean who wouldn’t want to see Justin Verlander pitch again even if it wasn’t in a Tigers uniform?). I’ve had the opportunity to be a part of a book drive and bookmark making event to benefit the children of Mott’s Children’s hospital during Christmas, and I’ve volunteered with PRSSA at our local Food Gatherers of Ann Arbor to help aid in the growing fight against hunger in Washtenaw County.

PRSSA has given me so many experiences to be thankful for in the two years I’ve been a part of the organization, and I know I speak for the rest of our e-board when I say I’m not the only one who feels this way.

The EMU PRSSA Winter Kick-off Meeting is Tuesday, January 23 from 6 to 7 p.m. in room 310B Student Center. I hope to see everyone there, and I hope you will consider becoming a part of this amazing organization!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01or by email hsalyer@emich.edu.

The Promotional Mix

By: NinaMaria Badalementi

For this months blog I’m going to take a step outside of Public Relations and look at the big picture of promotions. I will be covering the four traditional components of the promotional mix.

Advertising

This component contains all mass media, such as TV, radio, magazines, newspaper, and internet sources. Using these mediums as a way to get the word out on a product, service, or company is vital for this time period. The above examples of mass media are called mediums; the specific source you use is known as the vehicle. For example, magazines are a medium but Life Magazine is a vehicle. You want to make sure you use the correct vehicle to reach your specific target market.

Sales Promotion

This is a tool used as direct inducements to encourage a particular response on part of the prospective buyer. Sales promotion consists of things like free samples, discount coupons, and contests. This gives consumers an incentive to buy your product and create more interest for it.

Personal Selling

Personal selling is a very interpersonal, direct method of marketing. It is an interactive persuasive process designed to encourage action on part of the prospective buyer. This outlet is especially useful because the message can be adapted according to your audience. An example of this would be a basic sales pitch.

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Source: bepacedu.com

Public Relations/Publicity

Public relations is the non-personal form communication designed to influence attitudes and opinions of various groups of stakeholders. The tactics of this component are to generate positive publicity or to overcome negative publicity. Public relations has much to do with branding and the way a brand is perceived.

Now that you know the four traditional components of promotion, and have a better idea of the overlap between marketing and public relations you can put the PRO in promotions!

NinaMaria is a senior double majoring in Communication and Electronic Media and minoring in Marketing. She is serving her first year on the EMU PRSSA E-Board as Vice President of External Relations. She hopes to find a career in Media that combines her interest in broadcasting and her passion for people. She also hopes to work in a big city one day. Contact NinaMaria through her email nbadalam@emich.edu.

Agency Tour Recap: Weber Shandwick

By: Madison Harmon

Recently, our chapter was given the grand tour of Weber Shandwick Detroit! It was inspiring, to say the least. We were guided by a relatively new employee and fairly recent graduate, Shelby. She made us feel welcome as we settled into a gorgeous meeting room. Weber Shandwick Detroit is a quintessential example of Detroit’s industrial past and its modern urbanity; sleek glass surfaces and espresso colored wood were in tasteful contrast to the exposed overhead ceilings and metal light fixtures. It looks like a television set designed by millennials come to life before my eyes. The pretty face of Weber Shandwick Detroit is matched by its talented and diligent personnel behind its walls. We got to meet several team members and leaders and ask questions and exchange information for quite a while. Here are the golden nuggets of what I learned:

  1. ATTITUDE IS EVERYTHING! One team member said she would rather work with a person who is able to face a challenge with optimism rather than a person who might be great at the job but is awful to be around. So, keep your head up!
  2. REACH (FAR) OUT! Stretch those arms a little for that next handshake! As we all know, networking is everything. Another team member of Weber Shandwick Detroit encouraged us to reach out to professionals that we may only have one tiny connection with. So that could mean a mutual connection on Linked In, or that they just happen to have graduated from your school. Suggest meeting up for coffee and having an informational interview – people remember being in our undergraduate shoes, and are often happy to set time aside for someone looking to better themselves. Think about it! Showing the initiative to reach out and learn makes you look good all by itself!
  3. BE A SPONGE! Get as many experiences as possible. This doesn’t always have to be a rigid summer internship! Be creative; if you notice a small business in your hometown doesn’t have a large social media presence, offer your services to them pro bono. Don’t disappoint! Or write a blog in your free time; this serves you by enhancing your writing skills (practice makes perfect, 10,000 hour rule, etc.) and proving that you can operate a functional website. Learn everything you can from your peers, professors, and jobs.
Madison is a student and loves learning no matter what she’s doing. She is both an optimist and a realist, which gets a bit hard to maintain! She is independent and self-assured, both in her personal and professional potential, and in her ability to find the bottom of those supposedly bottomless chips and salsa. Petter of dog bellies, ruler of quips, Madison is sure to make you laugh whenever you’re around her (or cry, but don’t take it personally). Ask her for brutally honest opinions, but never for directions. Madison can be reached at mharmon3@emich.edu.

2017 Student Development Conference

By: Hope Salyer

I am so excited to announce the 2017 Student Development Conference will be on Friday, Dec. 1, 2017 from 9:30 a.m. to 2:30 p.m. The conference’s theme will be Diversity.

Registration for the conference ends on Nov. 28, so be sure to sign up to attend the conference on our EventBrite page. The conference is free to all EMU students, and anyone else may attend the conference for a small fee of $5.

The conference will feature TaQuinda Johnson, EMU’s new Social Media Strategist, as our Key Note Speaker. There will also be an LGBTQIA in the Media Panel as well as a Diversity Panel.

Continental breakfast for the conference will be available from 9 a.m. to 9:30 a.m. Lunch will be provided following the LGBTQIA in the Media panel.

For more information on SDC including Speaker Bio’s and the event program, be sure to check out our SDC page.

I can’t wait to see everyone there!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01or by email hsalyer@emich.edu.

Three ways that PR can Bring More Value Than Advertising Alone

By Michael Doute

How valuable is advertising? How many of us actually pay attention to advertisements? People who consume content have never had as many ways to avoid advertisements as they do today: ad blockers on the internet, streaming TV shows from services like Netflix, and recording TV shows to watch later have all contributed to this. Even if someone is watching live TV these days, don’t you think that they’d just pull out their phone during the commercial break? While this doesn’t look great for advertisers, it sets the stage nicely for PR. Here are three ways that PR can bring far more value to your organization than ads alone.

  • Don’t interrupt the content, be the content

I have never understood the advertising mindset. How did interrupting somebody’s TV show and trying to sell them something become the standard method of operation for every organization in the world? What makes far more sense to me is to become the content, rather than interrupting the content. For example, if you run a small company sells art, create content about art. The same time that you could spend buying, and placing ads could be used creating your own branded content. Whether it’s a podcast, video series on YouTube, or a blog, people will happily consume it if it gives them some value.

  • Storytell in a way that works for you

A big mistake that some people can make is that they assume that their brand should appear everywhere. If you have a big enough organization with the budget to hire enough talent to make that happen, it might work for you. But for the rest of us, you should storytell on a medium that you are talented on. Not a strong writer? Shoot some video or run a podcast. There are endless options out there, you just need to understand what your strengths are, and double down on them.

  • Don’t throw out advertising

I know that I questioned the value of advertising in the beginning, but I don’t want anyone to stop doing it entirely. The American Marketing Association defines IMC as “planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Good PR work helps an organization craft their story, create their story, and understand the publics that will ultimately consume that story. It should be up to advertising to help amplify that story.

Telling a good story and bringing actual value to a consumer is much more compelling than any advertisement. Often times, advertisements are the best way to amplify the message of your story, but I don’t think that any brand should rely on them alone to tell it. PR has a big opportunity over the next few years to become content advocates within organizations. What kind of branded content do you consume? Is it a podcast? A video series? Let me know!

Michael Doute is a senior majoring in public relations. He is currently the VP of Professional Development for the PRSSA organization at EMU. Mike’s passion is with storytelling, and he hopes to end up working for a company that allows him to be creative.

#PRSSANC – An Experience of a Lifetime

By Josie Bobeck

October 5th was a big day for PRSSA. We woke up early to catch a flight to Boston, Massachusetts to go to the Public Relations Student Society of America National Conference.

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Source: giphy.com

Not only was this super exciting for us because we were invited back for the second year in a row to present a student development session, but we were able to attend seminars on the Revolution of Public Relations.

The session that I went to the stood out the most to me was the New Professionals Panel. See, I’m graduating in April, which is both exciting and terrifying. To be able to listen to people who were in my position a year or two ago who are successful young people was very appealing to me, and I am very glad I went. Below are a few of my key take-aways from the panel:

Pick two things you need in a job and two things you want, and the rest is extra. If location and salary is something really important when you’re job hunting, but you also want a job that lets you dress business casual and has good benefits, that is what you should focus on.  It’s okay to want those things, but you also have to be realistic.

Show your impact. You are capable of doing wonderful things, so make it happen and you will stand out.

Don’t be the hero. You physically, mentally, and emotionally cannot do everything for everyone, so it’s best to not even try.

Use your network. This is so important. You never know when you will cross paths with someone you met at #PRSSANC later on. The people in your network can help you in a multitude of ways , so it’s best to keep on good terms with them.

If you’re thinking you want to go to National Conference next year in Austin, Texas, I would recommend it 100%. You learn so much, you get to meet incredible people, and you get to travel to new places.

I’m lucky to have wonderful E-Board members to share these memories with. Boston has such an important place in my heart and I’m grateful to have been able to go to National Conference.

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Source: Josie Bobeck

Josie Bobeck is a senior majoring in written communication and minoring in communication. She is currently the VP of Public Relations, previously serving as VP of Member Relations. Josie hopes to one day work in a creative environment in a big city or for a record label doing publicity. Connect with Josie on Twitter at @Josephine3laine or by email at jbobeck@emich.edu.