Category Archives: LinkedIn

Why You Need A LinkedIn Account

By Abby Cousineau

Screen Shot 2017-07-14 at 12.16.59 PM

Having an updated LinkedIn account can help you find a job before you graduate college

You have probably heard your professors tell you million times to create a LinkedIn account. If you haven’t listened to them yet, now is the time to hop on the bandwagon and do it.

Creating a LinkedIn account can help you in a million ways, but here are the main reasons you need to create an account before you graduate.


  • Job Recruiters and Hiring Managers are on LinkedIn


According to the polling company, Jobvite, nearly 94% of recruiters say they use LinkedIn to find candidates. This means if you want a better chance of getting a job, do yourself a favor and create an account, it could help you get discovered by your dream company.


  • Networking


Having a LinkedIn account connects you with employers, current job opportunities and can help employers find relevant candidates (AKA you!). Getting a LinkedIn also helps you keep up with your peers’ professional accomplishments. Having a strong LinkedIn network could help alert you to job openings and could get you a foot-in-the-door if you know someone at a company.


  • Online Resume


We all know that your physical resume should only be 1-2 pages long, especially if you are a recent grad. If you are having trouble fitting all your credentials in the page limit, a LinkedIn account can help you greatly. Your LinkedIn profile essentially acts like your resume, and there is no limit to how much information or how many areas you can include. Try to put your most relevant skills and experiences on your hard copy resume and feel free to go more in depth on your LinkedIn profile.


  • Research


Having a hard time finding companies that are actually hiring? You can use LinkedIn to search for jobs in your area. Don’t waste a million hours searching Google, instead head over to the jobs tab of LinkedIn, select your city and the positions you’re looking for and rejoice in all the job opportunities before you. Oh, and the best part? Most of the time you can apply to the job with your LinkedIn profile. It’s the easiest job application ever!


  • Endorsements and Recommendations


Say farewell to the old-school recommendation letters and say hello to LinkedIn endorsements and recommendations. LinkedIn allows people to endorse your skills as well as have colleagues and bosses give you recommendations (testimonials which explain how awesome you are). These all can help confirm your abilities to recruiters and hiring managers who don’t know you personally.

Abby Cousineau is a senior at EMU majoring in public relations and minoring in graphic design and marketing. She is currently serving as president of EMU PRSSA and is excited to be leading such a creative and dedicated group of individuals. You can usually find Abby outside anytime the weather is nice or otherwise spending her time behind a computer screen, working on one of her design projects. Connect with Abby on Instagram @abcattt.

Gina’s Top Ten for Building an Amazing LinkedIn Profile

Photo Courtesy of

Why is it important for students to have a LinkedIn account? It’s important because LinkedIn is the ultimate business social networking tool right now. With over 100 million users all with the same purpose-making business connections-you can’t afford to not have an account.

Here are my top ten steps for building a great LinkedIn profile:

1. Create the account via

2. Be sure to customize your LinkedIn website URL (ex. Remember, you are a brand, so it’s important to promote yourself. Plus, it makes it easier for others to find you.

3. Display an appropriate profile photo. LinkedIn is a business social networking tool – it’s not Facebook. Select a professional, high-quality headshot of you alone. If you can’t afford to have one taken, then ask a friend to help you. Remember to wear professional clothing.

4. Show off your education. Include information from all the educational institutions you’ve earned degrees from. If you have an Associate’s degree put it in, if you have a Bachelor’s from a different university or even from a different time, include it. Be sure to denote your major and minor if you have one, as well as highlights of your activities. It’s also appropriate to include study abroad programs and summer institutes. LinkedIn is where you need to show off what you’ve done. Include accomplishments such as:

  • strong GPA
  • study abroad
  • organizations you belong to, esp. professional ones (like PRSSA)
  • honors, awards, scholarships
  • internships within your field of study

5. Write a keyword-rich description of yourself in your professional headline. It should be clear and impactful. If you are an e-board member, use that as your title. If you are a student studying PR, say something like “Public Relations major at Eastern Michigan University.” Using specific keywords based on expertise, location, awards, title, etc…will help future employers and those searching for someone with your talents find you.

6. Try to add all your connections. With Gmail and Yahoo! it’s easy to upload your contacts and even see who is on LinkedIn. Those that have accounts, you simply connect with.

7. Ask for recommendations. Ask from your peers, bosses, colleagues, and even your professors. Giving recommendations is a two-way street. You need to give them, too. Only give recommendations, though, if you truly feel the person is worthy of your recommendation. Don’t feel obligated to give them out. Recommendations go a long way, especially when employers are looking to hire. They read them!

8. Build links to your profile. Use your profile URL in your email signature, link to it from your website, when you comment on blog posts or news articles, and on your Twitter profile too. This helps your profile rank to be placed higher for searches with your name.

9. Update your status regularly. An excellent way to be noticed is by updating your status regularly. This also enhances your professional image as well. Tell people about events you’re attending, major projects you’ve completed, professional books you’re reading, or any other news that you would tell someone at a networking reception or on a quick catch-up phone call.

10. Show your connectedness to the PR profession with LinkedIn badges. Joining groups and displaying the group badges on your profile are excellent opportunities to not only fill out the professionalism of your profile, but to illustrate your desire to connect with your chosen profession.

Regina Luttrell
Faculty Advisor

What you need to know about LinkedIn

Recently, I had the opportunity to see a presentation at the EMU student center about LinkedIn.

I’ve been on LinkedIn for a couple years now, but never really utilized it the best I could. By attending this seminar, I was able to learn about this unique social media platform.

LinkedIn was started in 2003 and is headquartered in Mountain View, Calif. Co-founder Reed Hoffman, also the co-founder of PayPal, thought a social network where you could keep in touch with your professional network would be an excellent idea (especially with all of the job changing that was happening and still is happening).

LinkedIn has offices all over the globe, including New York, Chicago, Amsterdam, India, Australia and Italy. There are over 95 million professionals on LinkedIn and over 3 million more join monthly.

LinkedIn is a powerful tool that allows professionals to manage their professional identity, build and maintain a professional network and access valuable knowledge, insights and opportunities.

Here are some great tips for LinkedIn users:

Top 10 Tips for Professional Development:

  • Use advanced searches and saved searches
  • Enhance your personal brand
  • Create and administer your group, industry and more
  • Join relevant industry and networking groups; check out career pages
  • Broadcast your availability, job openings, etc. through your status
  • Ask and answer questions
  • Create and/or attend events
  • Add Outlook Toolbar and social connector; Windows Live integration
  • Go Mobile! Apps for smart phones – anytime, anywhere!
  • Use applications and polls

Things to do on LinkedIn (ASAP):

  • Enhance your personal brand – get recommendations!
  • Commit to updating your status regularly
  • Join or start an alumni or networking group. There are over 600,000 sub-groups on LinkedIn (professional, networking, alumni, etc.)
  • Add at least one application to your profile
  • Encourage colleagues and co-workers to sign up
  • Work with key stakeholders to determine corporate tactics for harnessing LinkedIn as a recruiting and business tool

One of the best pieces of advice given in this presentation was by Ann Clark, one of the presenters, when she said that, “It is great to understand that companies are interested in harnessing in talent.” I think it is important to realize this because it helps you understand that you need to make the most of your LinkedIn profile and experience and that you need to be proactive when it comes to being a professional.

Emily Vontom
Special Events Coordinator