Category Archives: Jobs

Why You Need A LinkedIn Account

By Abby Cousineau

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Having an updated LinkedIn account can help you find a job before you graduate college

You have probably heard your professors tell you million times to create a LinkedIn account. If you haven’t listened to them yet, now is the time to hop on the bandwagon and do it.

Creating a LinkedIn account can help you in a million ways, but here are the main reasons you need to create an account before you graduate.


  • Job Recruiters and Hiring Managers are on LinkedIn


According to the polling company, Jobvite, nearly 94% of recruiters say they use LinkedIn to find candidates. This means if you want a better chance of getting a job, do yourself a favor and create an account, it could help you get discovered by your dream company.


  • Networking


Having a LinkedIn account connects you with employers, current job opportunities and can help employers find relevant candidates (AKA you!). Getting a LinkedIn also helps you keep up with your peers’ professional accomplishments. Having a strong LinkedIn network could help alert you to job openings and could get you a foot-in-the-door if you know someone at a company.


  • Online Resume


We all know that your physical resume should only be 1-2 pages long, especially if you are a recent grad. If you are having trouble fitting all your credentials in the page limit, a LinkedIn account can help you greatly. Your LinkedIn profile essentially acts like your resume, and there is no limit to how much information or how many areas you can include. Try to put your most relevant skills and experiences on your hard copy resume and feel free to go more in depth on your LinkedIn profile.


  • Research


Having a hard time finding companies that are actually hiring? You can use LinkedIn to search for jobs in your area. Don’t waste a million hours searching Google, instead head over to the jobs tab of LinkedIn, select your city and the positions you’re looking for and rejoice in all the job opportunities before you. Oh, and the best part? Most of the time you can apply to the job with your LinkedIn profile. It’s the easiest job application ever!


  • Endorsements and Recommendations


Say farewell to the old-school recommendation letters and say hello to LinkedIn endorsements and recommendations. LinkedIn allows people to endorse your skills as well as have colleagues and bosses give you recommendations (testimonials which explain how awesome you are). These all can help confirm your abilities to recruiters and hiring managers who don’t know you personally.

Abby Cousineau is a senior at EMU majoring in public relations and minoring in graphic design and marketing. She is currently serving as president of EMU PRSSA and is excited to be leading such a creative and dedicated group of individuals. You can usually find Abby outside anytime the weather is nice or otherwise spending her time behind a computer screen, working on one of her design projects. Connect with Abby on Instagram @abcattt.

3 tips for writing thank-you cards after a job interview

By: Anissa Gabbara

thank you card


It’s post-graduation, and many of us already have several job interviews lined up. One of the most important things you can do besides NAIL the interview is to let the interviewer know that you appreciate his or her time and consideration by sending a thank-you card. Not only is sending a thank-you card a thoughtful gesture, but it makes you stand out from other candidates. Believe it or not, your competition may not be writing thank-you cards. Plus, it gives you another opportunity to express why you’d be the perfect fit for the position.

Here are three tips on writing a great thank-you card:

  1. Keep it short and sweet.

One or two paragraphs is all you need to make a great impression on the employer. Always thank the employer in the first line, and let him or her know you enjoyed the interview and still have interest in joining the team. Additionally, you should reiterate what makes you the perfect person for the job by emphasizing your strongest skills. Wrap up the card by thanking the employer once again, and leave the door open by letting the person know how you look forward to hearing from him or her.

  1. Personalize each card for each interviewer.

Panel interviews are quite common, and if you happen to have one, be sure to write a personalized card for each person who interviewed you. Once everyone on the panel receives your cards, it’s likely they will compare what you’ve written for each person and trust me, you don’t want each card to be identical. To personalize a thank-you card, point out something each person said during the interview that sparked your interest, or just a particular moment in the conversation you enjoyed. This shows you were genuinely engaged in the conversation and employers remember that.

  1. Send it out promptly.

Mail out your thank-you cards within 24 hours of the interview to ensure the employer receives it before making a final selection. With lots of competition out there, you can be easily forgotten, so it’s crucial that you send out your thank-you card ASAP to keep yourself at the forefront of the interviewer’s mind.

Anissa Gabbara is a senior at Eastern Michigan University studying public relations with a double minor in communications and marketing. She currently serves as the vice president of public relations on EMU PRSSA’s E-board. She has an interest in celebrity PR and hopes to one day work with some of the biggest names and corporations in the entertainment world. She plans to hone her craft while becoming a valuable source of information to others. You can follow her on Twitter @AnissaGabbara.  




Student Center looking for a part-time marketing communications coordinator

The Student Center is currently looking for a part-time student marketing communications coordinator. Check out the information below for more details:

The Student Center is looking for a talented, creative, enthusiastic individual with a strong character, excellent copywriting, effective presentation, good project management and execution skills. The individual must be enrolled full-time at EMU and have marketing experience, proficiency in social media platforms, Microsoft Office, and knowledge of Adobe Creative Suite. The Student Center offers an eclectic and energetic environment to work in and allows for free creative reign. This student position also offers competitive pay at a minimum of 20 hours per week. If you possess the above qualities please email your resume to by November 30, 2016. For more information email or call Valerie Biwa at 487.8380

Job alert! Siren PR

According to the job description, Siren PR is “looking for a hard-working, confident public relations college senior or graduate to join our team as an assistant account executive.” This position involves writing, media relations, event support, social media, client service, and internal work. This is a paid, part-time position with a start date of April 11, 2016 and end date of July 22, 2016 (source).

For more information, including how to apply, visit the job description here. To learn more about Siren PR, visit here.

Job alert! Campus Life student assistant positions

Campus Life is now accepting applications for student assistant positions. According to the Campus Life page, “Campus Life is hiring student staff for 2016-2017! Working as a student assistant offers a challenging, pre-professional job experience to upper-class student leaders” (source). To apply, visit this page and click the link to the Google Form under “Additional Information.” Applicants will need their EMU PIN and E#.

The application deadline is Friday, Feb. 5 by 5 p.m.

Paid social media part-time job

Tschetter & Associates is looking for a part-time digital media/public relations associate. According to its website, “Tschetter & Associates connects the dots between marketing, public relations, communications, business goals and the bottom line…” Its philosophy is to “…share our passion, be creative, and enjoy the successes that follow!”

Fore more information about the position, including job responsibilities, preferred skills, and information on how to apply, please view this job description that was provided by the company: Digital Media PR Associate.

Applications are due by Oct.23, 2015.

Planning for your career

By: Natalie Burns

Whether you are graduating soon or in a couple years, you should always be prepared for the type of career you wish to pursue. As we know, public relations can be hard to define, and starting your career will have its hurdles too. You already know what you are good at, right? We are PR professionals, not scientists and doctors, that’s why we chose this amazing field in the first place. (I don’t know about you, but my expertise was never math). Finding out your strengths and utilizing them will get you a lot farther than you think. The first job out of college is an important one, but remember, it’s your first job! It doesn’t have to be forever, but you should plan ahead, strategize, and set realistic goals.

 Finding Out What You Are Good At

Well of course you are good with people! But really dig deep. What do you really love about this profession? There is a lot to choose from, but start with what you sincerely enjoy. Do you like planning events? Are you organized? Do you have a knack for problem solving? I know that there is still a lot to learn, but I also know that there is something that you really enjoy. If it wasn’t for my PR professors, fellow colleagues and internships, I would have been a lot more lost than I am today. Talk to people and get hands-on experience.

Making Connections

Professors, LinkedIn, PRSSA, school organizations, internships, classes, conferences and social gatherings will all help you prepare for the future. Use as many resources you can to get connected and stay connected. Perhaps it’s a previous business professor that knows the marketing manager for a local organization; maybe it’s an Eastern Michigan alumnus who works at a PR firm in Detroit. Keep emails, business cards and Twitter handles. That’s what they are there for.

Updating Your Resume Often

I know, I know, it gets old, but it really is true. Get what you pay for by utilizing your resources. There are plenty of resume building workshops and online help that can assist you in checking your resume. Applying for an internship is different than applying for a job. Many organizations will want you to have a portfolio, writing samples and references. Do you think including your front desk job as a hotel clerk is important? Maybe. That’s why getting a professional to revise your resume before sending it anywhere is vital. Times are changing, and businesses are changing the way they hire people too.

Setting Realistic Goals

 Those old papers we wrote back in high school such as, “Where do you see yourself in five years,” are long gone. I remember writing that I would be living somewhere warm, and be rich, famous and married. Well, since that life plan didn’t work out for me, it’s time to move forward. You don’t have to figure everything out in a day, month or year. Don’t be hard on yourself either! It is better to find out your passion then land a job you are trapped in. Do you want to move? Would you rather settle down? Do you want to travel? Do you want to start a family and have kids? These are all factors you should take into consideration when thinking about your future. Of course you can’t plan out everything, but getting an idea of the pros and cons about a potential career is the beginning.

Planning your career may feel like a long stretch, but that’s why we are getting an education! Of course we want to land our dream job, but we have to put in hard work. It’s a competitive world out there.

Natalie Burns is a public relations major and marketing minor. Her writing, communication, and multitasking skills have allowed her to do especially well in her field. She has an outgoing, bubbly personality. Natalie is currently a public relations intern at SOS Community Services in downtown Ypsilanti. She is also Chief Financial Officer of PRSSA. Connect with her via Twitter @burns_natalie and Instagram @natattack03. Follow her blog at