Category Archives: Jobs

3 tips for writing thank-you cards after a job interview

By: Anissa Gabbara

thank you card

Source: Pixabay.com

It’s post-graduation, and many of us already have several job interviews lined up. One of the most important things you can do besides NAIL the interview is to let the interviewer know that you appreciate his or her time and consideration by sending a thank-you card. Not only is sending a thank-you card a thoughtful gesture, but it makes you stand out from other candidates. Believe it or not, your competition may not be writing thank-you cards. Plus, it gives you another opportunity to express why you’d be the perfect fit for the position.

Here are three tips on writing a great thank-you card:

  1. Keep it short and sweet.

One or two paragraphs is all you need to make a great impression on the employer. Always thank the employer in the first line, and let him or her know you enjoyed the interview and still have interest in joining the team. Additionally, you should reiterate what makes you the perfect person for the job by emphasizing your strongest skills. Wrap up the card by thanking the employer once again, and leave the door open by letting the person know how you look forward to hearing from him or her.

  1. Personalize each card for each interviewer.

Panel interviews are quite common, and if you happen to have one, be sure to write a personalized card for each person who interviewed you. Once everyone on the panel receives your cards, it’s likely they will compare what you’ve written for each person and trust me, you don’t want each card to be identical. To personalize a thank-you card, point out something each person said during the interview that sparked your interest, or just a particular moment in the conversation you enjoyed. This shows you were genuinely engaged in the conversation and employers remember that.

  1. Send it out promptly.

Mail out your thank-you cards within 24 hours of the interview to ensure the employer receives it before making a final selection. With lots of competition out there, you can be easily forgotten, so it’s crucial that you send out your thank-you card ASAP to keep yourself at the forefront of the interviewer’s mind.

Anissa Gabbara is a senior at Eastern Michigan University studying public relations with a double minor in communications and marketing. She currently serves as the vice president of public relations on EMU PRSSA’s E-board. She has an interest in celebrity PR and hopes to one day work with some of the biggest names and corporations in the entertainment world. She plans to hone her craft while becoming a valuable source of information to others. You can follow her on Twitter @AnissaGabbara.  

 

 

 

Student Center looking for a part-time marketing communications coordinator

The Student Center is currently looking for a part-time student marketing communications coordinator. Check out the information below for more details:

The Student Center is looking for a talented, creative, enthusiastic individual with a strong character, excellent copywriting, effective presentation, good project management and execution skills. The individual must be enrolled full-time at EMU and have marketing experience, proficiency in social media platforms, Microsoft Office, and knowledge of Adobe Creative Suite. The Student Center offers an eclectic and energetic environment to work in and allows for free creative reign. This student position also offers competitive pay at a minimum of 20 hours per week. If you possess the above qualities please email your resume to vbiwa@emich.edu by November 30, 2016. For more information email or call Valerie Biwa at 487.8380

Job alert! Siren PR

According to the job description, Siren PR is “looking for a hard-working, confident public relations college senior or graduate to join our team as an assistant account executive.” This position involves writing, media relations, event support, social media, client service, and internal work. This is a paid, part-time position with a start date of April 11, 2016 and end date of July 22, 2016 (source).

For more information, including how to apply, visit the job description here. To learn more about Siren PR, visit here.

Job alert! Campus Life student assistant positions

Campus Life is now accepting applications for student assistant positions. According to the Campus Life page, “Campus Life is hiring student staff for 2016-2017! Working as a student assistant offers a challenging, pre-professional job experience to upper-class student leaders” (source). To apply, visit this page and click the link to the Google Form under “Additional Information.” Applicants will need their EMU PIN and E#.

The application deadline is Friday, Feb. 5 by 5 p.m.

Paid social media part-time job

Tschetter & Associates is looking for a part-time digital media/public relations associate. According to its website, “Tschetter & Associates connects the dots between marketing, public relations, communications, business goals and the bottom line…” Its philosophy is to “…share our passion, be creative, and enjoy the successes that follow!”

Fore more information about the position, including job responsibilities, preferred skills, and information on how to apply, please view this job description that was provided by the company: Digital Media PR Associate.

Applications are due by Oct.23, 2015.

Planning for your career

By: Natalie Burns

Whether you are graduating soon or in a couple years, you should always be prepared for the type of career you wish to pursue. As we know, public relations can be hard to define, and starting your career will have its hurdles too. You already know what you are good at, right? We are PR professionals, not scientists and doctors, that’s why we chose this amazing field in the first place. (I don’t know about you, but my expertise was never math). Finding out your strengths and utilizing them will get you a lot farther than you think. The first job out of college is an important one, but remember, it’s your first job! It doesn’t have to be forever, but you should plan ahead, strategize, and set realistic goals.

 Finding Out What You Are Good At

Well of course you are good with people! But really dig deep. What do you really love about this profession? There is a lot to choose from, but start with what you sincerely enjoy. Do you like planning events? Are you organized? Do you have a knack for problem solving? I know that there is still a lot to learn, but I also know that there is something that you really enjoy. If it wasn’t for my PR professors, fellow colleagues and internships, I would have been a lot more lost than I am today. Talk to people and get hands-on experience.

Making Connections

Professors, LinkedIn, PRSSA, school organizations, internships, classes, conferences and social gatherings will all help you prepare for the future. Use as many resources you can to get connected and stay connected. Perhaps it’s a previous business professor that knows the marketing manager for a local organization; maybe it’s an Eastern Michigan alumnus who works at a PR firm in Detroit. Keep emails, business cards and Twitter handles. That’s what they are there for.

Updating Your Resume Often

I know, I know, it gets old, but it really is true. Get what you pay for by utilizing your resources. There are plenty of resume building workshops and online help that can assist you in checking your resume. Applying for an internship is different than applying for a job. Many organizations will want you to have a portfolio, writing samples and references. Do you think including your front desk job as a hotel clerk is important? Maybe. That’s why getting a professional to revise your resume before sending it anywhere is vital. Times are changing, and businesses are changing the way they hire people too.

Setting Realistic Goals

 Those old papers we wrote back in high school such as, “Where do you see yourself in five years,” are long gone. I remember writing that I would be living somewhere warm, and be rich, famous and married. Well, since that life plan didn’t work out for me, it’s time to move forward. You don’t have to figure everything out in a day, month or year. Don’t be hard on yourself either! It is better to find out your passion then land a job you are trapped in. Do you want to move? Would you rather settle down? Do you want to travel? Do you want to start a family and have kids? These are all factors you should take into consideration when thinking about your future. Of course you can’t plan out everything, but getting an idea of the pros and cons about a potential career is the beginning.

Planning your career may feel like a long stretch, but that’s why we are getting an education! Of course we want to land our dream job, but we have to put in hard work. It’s a competitive world out there.

Natalie Burns is a public relations major and marketing minor. Her writing, communication, and multitasking skills have allowed her to do especially well in her field. She has an outgoing, bubbly personality. Natalie is currently a public relations intern at SOS Community Services in downtown Ypsilanti. She is also Chief Financial Officer of PRSSA. Connect with her via Twitter @burns_natalie and Instagram @natattack03. Follow her blog at natalierb.wordpress.com.

A typical day in PR

By: Natalie Burns

Source: self.com

Source: self.com

The alarm has been chirping for over 15 minutes. I know it’s early, and I don’t want to get up. I think of a hot cup of coffee, and I am able to open my tired eyes. My alarm says 6:30 a.m. I am up, coffee in hand, iPhone in the other. Days begin early and end late in the life of a public relations professional.

I stare at my long list of emails that surged in since I left the office last night. I stare blankly with my glossy eyes, adjusting the e-mails from the most important to the least. I start making a checklist, even though the one from yesterday is still incomplete. There just isn’t enough time in the day. The company I work for is launching a new product, and I need to coordinate what feels like a million things. A press conference needs to be arranged, and I have to make a list of all the attendees, as well as print all the literature for the product. I also need to manage the social media, and help design a brochure. Press kits needs to be formulated, and accommodations for the conference need to be arranged. I have to think of everything for the press conference, including what kind of bagels people will want. I need to get Michael on the phone from the Alkera Chronicle to talk about the press release. Deadlines are racking up minute by minute, and I can feel the pressure rising up from my stomach to my head.

This is how I imagine a typical day would be in the world of PR.

Every student that studies public relations has been asked the question, “So, what kind of job are you going to be doing?” There are so many answers; it takes me at least five minutes to explain. A typical day in the life of a PR professional is not a walk in the park, and that’s why I chose it! I love to know that every day is going to be different. To me, it’s exhilarating to know that the type of work I engage in will be filled with a lot of hype and buzz.

I often question my sanity for choosing my profession, as I have done my research. PR is not for the weak and lazy. As it’s true that you need to be both a good writer and speaker, you also have to be able to deal with multiple personalities, and put out fires in a flash. If you’re looking for the typical nine to five, PR is not the job for you! PR jobs on nearly all levels are loaded with stress. Typically, people who work in this field thrive off the commotion and excitement. Deadlines dominate your to-do list, and juggling different projects are vital. So, if you’re quick on your feet, a strategic planner, and at the same time the world’s biggest suck up then PR might be just the field for you. Here are some questions to ask yourself before you jump into the hectic world of public relations.

1.  Are you a transformer?

Literally. Are you able to instantaneously morph yourself and change how you handle situations to best meet the needs of your client? Can you schmooze the media and answer tough questions during a press conference? If you are good at juggling different personalities and hobnobbing at an event, then this field may be the one for you.

2. Can you manage numerous duties and meet deadlines?

Are your multi-tasking skills up to par? Are you able to write press releases, plan an event, answer emails, design brochures, post on social media, and meet your clients for lunch all in the same day? PR is heavy with hour-to-hour chores.

3. Can you build relationships and keep them?

The entire focus of the work in public relations is to build relationships with the people who buy the products, use the services, or have other affiliations with the company you represent. Depending on the type of client that you are representing, there are many ways to spread the word. Once the word is out, being able to maintain those relationships on a corresponding level is key.

4. Do you want to be the face of a company?

Building relationships are one thing, but being the face of your company is another. You are a professional, and you have to act like one. This means knowing what is appropriate at all costs, and understanding the ethics behind your job.

5. Are you creative and strategic?

Can you come up with a quick design for a brochure? Could you lay out plans for the launch of a product in Ireland? Would you be able to think of everything at an event that involves over 2,500 people? PR professionals use their creative skills to not only plan big events, but to think fast in sticky situations that may involve journalists and the media. When you’re the go to, it’s your job to make sure that everyone is happy. Even if you thought you thought of everything — think more.

Writing press releases, planning book signings, booking your company big shots as guest lecturers, newsletter production, blogging, tweeting, and attending speaking engagements are only a few of the numerous tasks during a typical day as a PR professional. If this sounds like something you thrive on, well jump on in!

Natalie Burns is a public relations major and marketing minor. Her writing, communication, and multitasking skills have allowed her to do especially well in her field. She has an outgoing, bubbly personality. Natalie is currently a public relations intern at SOS Community Services in downtown Ypsilanti. She is also Chief Financial Officer of PRSSA. Connect with her via Twitter @burns_natalie and Instagram @natattack03. Follow her blog at natalierb.wordpress.com.