Category Archives: Internships

4 Things I Learned from my PR Internship at Make-A-Wish

By Abby Cousineau

“School can teach you a lot, but nothing beats real-world experience.”

abbby

Source: Abby Cousineau

I’m sure you have heard this phrase more than a few times in your life. And while it sounds cliché, there is a ring of truth to it.

This past summer, I spent my days working for an awesome non-profit, Make-A-WishÒ Michigan. While I learned a ton about PR and communications at a non-profit, here are the top four things I got out of my internship:

  1. Being a good writer is crucial

I can honestly say I wrote something every single day at my internship. Whether it was an email, a press release, a feature story or social media copy, it felt like I was literally always writing. At most non-profits, Make-A-Wish included, there is a small communications department that is responsible for pretty much everything PR/marketing related, so being a strong writer is important. You learn a lot of these writing skills in school, but nothing truly prepares you for your boss telling you she needs social media copy, a feature story and a press release by the end of the work day. Being able to write well, write quickly and being capable of taking one topic and translating it into multiple stories fit for different mediums is essential.

  1. Having solid research skills is almost as crucial as being a strong writer

During the summer, there were many times where I had to write about something I had no clue about. Being able to gather information and apply it to your project is a very good skill to have. Your boss will expect you to be able to find out what you need to complete the task on your own, and they will want you to be able to take that information and put it into something organized & clear.

  1. Event planning is tedious

Make-A-WishÒ Michigan puts on multiple fundraising events every year and I got to be part of & observe one of their largest events: the Wish-A-Mile Bike Tour. This event lasts three days, participants ride over 300 miles and there are multiple “mini” events that take place over the course of the weekend. I won’t get into the whole thing, but I got to see first-hand how event planning works at a non-profit. SO much goes into this process & it is extremely tedious. Communication between team members and extensive preparation has to be more than solid to pull off large-scale fundraising events. The weeks leading up to the Wish-A-Mile tour were hectic, but seeing everything come together in the end was truly magical and made all the stress feel worth it.

  1. If you want to work in PR, you have to be passionate about the company you work for

I think this is especially true if you choose to work for a non-profit, but working in PR in general can be exhausting. At my internship I saw my supervisors put in 15 hour days, push themselves physically and mentally for three days during the Wish-A-Mile Tour, and spend countless hours planning events, writing stories and working on design projects. PR can be draining, but if you work for a company you truly believe in it makes everything easier. There were a few times where I questioned why I was going to school for PR, but when I saw a kid get their wish granted, or talked to a parent on the phone and heard them cry about how grateful they were for the wish experience, it made me realize how powerful and meaningful the jobs we do every day really are.

Abby Cousineau is a senior at EMU majoring in public relations and minoring in graphic design and marketing. She is currently serving as president of EMU PRSSA and is excited to be leading such a creative and dedicated group of individuals. You can usually find Abby outside anytime the weather is nice or otherwise spending her time behind a computer screen, working on one of her design projects. Connect with Abby on Instagram @abcattt.
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Internship alert! Whitmer for Governor, Comcast

Whitmer For Governor Fall Internship Program

Gretchen Whitmer’s Gubernatorial Campaign is looking for a fall intern to help with various roles in Lansing. Placements include Finance Team, Field Team, and Communications Team. Interns should expect to work 15-25 hours a week.

According to the job post, “eligible candidates must demonstrate progressive values, be committed to building a movement in support of Gretchen’s vision for change, and have the ability to learn and grow in a high-activity environment.” (source)

To apply for the internship, email your resume and availability to josh@gretchenwhitmer.com and jeremy@gretchenwhitmer.com or call 484-332-9704.

Comcast

Comcast is looking for an intern in Plymouth, Michigan.

According to the job post, interns will be responsible for “providing routine clerical support for functional groups. Under direct supervision will provide support such as copying, distributing mail, performing simple calculations, and maintaining records and files. Follows standard procedures for all assigned work.” (source)

To learn the job;s responsibilities and apply, visit the job description here.

Straight from the Recruiters Part 2: Nailing your Interview

By: NinaMaria Badalamenti

In my previous blog I explained a little bit about my experience at Global Team Blue’s “The Dirt” and some insight I got from their recruiters on what they like to see in a resume. In this blog I will continue but giving you tips on what they said they like to see in an interview. So here are 3 tips on how to nail your interview.

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Source: bluesignal.com

 

  • Do your research.

 

This is a big one. Doing research on the company ahead of time is very important. Having knowledge on the company going in shows your dedication and passion for the position. The recruiters will be able to tell that you spent the time to research and want know about your prospective place of work. Just take a little bit of time to explore their website and study up on their work and achievements. This shows that you’re excited to represent the company.

 

  • Ask questions.

 

When preparing for an interview you usually brush up on clever answers to common interview questions that you expect they might ask you, but what you don’t think about is questions to ask them. By asking the interviewer questions you are showing them that you are interested in them and the position. The recruiters of GTB made a point to emphasize this step because it means a lot and they don’t see many people do it.

 

  • Follow up.

 

Following up after an interview is a very crucial step that many of us may skip. The best way to follow up is to send the interviewer a thank you email within the next 48 hours. Make sure you actually put some thought into this and not pre-write it. Make it personalized to show that you really care and appreciate the time they spent with you.

NinaMaria Badalamenti is a senior studying Communications. This is her first semester serving as VP of External Relations for EMU PRSSA.

Internship alert!

If you’re a PR/marketing student seeking an internship opportunity within the health care field, an avid learner who’s interested in building a social media/email marketing campaign, with basic-intermediate skills in content creation, please email Ava for inquiries: ava@hospiceadvisors.com

Internship alert! DTE Energy

DTE Energy is now hiring a co-op (multi-term intern). Consider applying if you’re a junior/senior, have excellent writing skills, and have previous experience. This is a PAID internship. For more information and to apply, click here.

Job Summary

Responsible for working in conjunction with communication specialists and assigned business units to write, edit, and proofread various internal and external communications programs, including, but not limited to: feature articles, publications, brochures, investor/public relations materials, presentations, advertising, press releases, speeches, etc.

Key Accountabilities

  1. Work with Corporate Communications team and leadership to develop and execute effective communications to support and help achieve the enterprise and business unit specific priorities.
  2. Write, edit, revise, and proofread various internal and external communications.
  3. Manage information and conduct research.
  4. Meet with business unit clients to gain understanding of communication objectives and campaigns. Develop and executes communications plans.
  5. Research media coverage and industry trends.
  6. Assist with and contribute to communications strategy for the company and assigned business unit.
  7. Make recommendations on further development and advancement of electronic communications and media.
  8. Actively involved in the content development process, including generating story ideas, managing deadlines, design, and production.

Internship alert! Identity PR

If you are a junior or senior looking for a PAID internship, Identity PR, an integrated public relations firm located in Bingham Farms, Mich., is currently hiring summer interns, one candidate for their media relations and marketing team and one candidate for their social media team. Click here to apply!

 

Internship alert! Inteva Products

Are you a sophomore or junior PR major still looking for an internship? Inteva Products, LLC, a Tier-1 global automotive supply company located in Troy, Mich., is currently seeking a full-time global marketing and communications intern. This is a paid internship and the intern would ideally work 5 hours/day, 5 days/week through the summer and school year. To fill out the application, click here. Additionally, you must send your resume to Danielle Leone.