Category Archives: Goals

My EMU PRSSA Goals For The New School Year

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Source: Nikki Mikolon

By Hope Salyer

It’s that time of year, and a new E-board has been elected for EMU PRSSA. As the new Vice President of Professional Development and Special Events and Programming, I decided that I wanted to set out my goals for the new year, and provide an opportunity to hear the opinions of our entire chapter.

My goal for the 2017-2018 school year are to provide new experiences to our members to help them with networking, and learning more about public relations in every aspect. PR is a large field, and there are so many different options you can choose from. Often times, we go on Agency tours that focus on the same thing. We don’t always get the chance to experience what the corporate, nonprofit, entertainment and sports aspects of PR are like. Even those options don’t cover the entire PR spectrum. My goal as VP of Professional Development is to provide as many experiences and networking opportunities for those types of PR as possible. I want to include every part of PR that our members are interested in.

In talking with past and present members, corporate, entertainment and sports PR seem to be  topics many people are interested in. My plan is to start there, and learn more about what our future members want to see as well.

As your e-board member, my responsibility is to provide you with the best opportunities I can. I promise I will try my best to provide an opportunity for every one of our members to build their networks for after graduation and learn more about something he/she is interested in.

Please comment below or tweet me @hsalyer01 with any ideas or suggestions you have for the kinds of experiences you would like me to try to facilitate. I’m excited to see everything the new school year is going to bring, and I look forward to working with each and every one of you!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Professional Development and Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email

3 Tips to Get Into Grad School

By: Madison Harmon

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Applying to graduate school can often be a very stressful time. Much like going to college for your undergrad degree, there are several steps you have to take to make sure you’re going to the get the most out of your college experience. Note that what you might have looked for in a college for your Bachelor’s most likely won’t be the same when you go to get your Master’s.

Here are three simple and easy tips for applying to grad schools!

  1. Excel Spreadsheets are your friend! It’s a great way to stay organized. Use it to keep track of dates, requirements, and to use as a checklist (I use color coding for priority items!)
  2. Visit! Just like undergrad, you’re going to be spending some time at this place so make sure it’s something you like! I’m personally sick and tired of Michigan winters, so I’m looking at schools in the Southwest to make a transition!
  3. GRE! Take advantage of the summer to study for the GRE – even though that’s not really what summers are for… But that extra preparation could pay off if you have a dream school in mind with stern requirements for the GRE score.

Madison is a student and loves learning no matter what she’s doing. She is both an optimist and a realist, which gets a bit hard to maintain! She is independent and self-assured, both in her personal and professional potential, and in her ability to find the bottom of those supposedly bottomless chips and salsa. Petter of dog bellies, ruler of quips, Madison is sure to make you laugh whenever you’re around her (or cry, but don’t take it personally). Ask her for brutally honest opinions, but never for directions. Madison can be reached at

Career goals

By: Josie Bobeck


Photo created by Josie Bobeck using Canva

I’m slowly, but surely realizing that I’m going to be a big girl soon and I have to figure out what I want to do with my life. After this semester, I only have one more class for my major and my internship, and all I can do is think to myself “What am I even doing with my life?” The simple answer is I don’t know and while that is scary, it’s also liberating.

I have a pretty good idea about what my ideal career looks like, but I like that I’m not tied down to anything. I don’t know where I’ll end up post-graduation, whether it’s going straight to grad school or starting a career, and that part can be scary, but that’s how it is for so many people.

I want to work in a creative environment that lets me think outside the box. I’m extremely lucky to be working at a place right now that allows me to do that, and I can only hope to be able to continue that.

I want to work in a laid back environment. I’m extremely Type A and I hate it, so I feel like I would work better somewhere where I don’t have added stressors. I know I won’t be a fan of working in crisis communications or in a fast-paced industry, so the goal is to find an employer that won’t make me freak out on the daily. Wearing jeans as opposed to dress pants would be nice, too.

I want to work somewhere that allows me to learn something new every day. I don’t want to work somewhere where I’ll be doing the same thing day in and day out. I want to work on fun projects with fun people in a cool city that allows me to be expressive and have fun.

I don’t know where my future will take me; I don’t even know what I’m doing this weekend for that matter. What matters is that I’m happy down the line. I can only hope I’m OK with the outcome.

Josie Bobeck is a junior majoring in public relations with a minor in psychology. This is her first semester serving as vice president of member relations. She hopes to one day work in nonprofit PR. Josie enjoys spending time with her two dogs, her cat, and her family. Josie can be reached on Twitter @josephine3laine or via email.


PR New Year’s Resolutions!

By: Josie Bobeck



The new year is among us and so are the resolutions. Most people want to lose weight, get in shape, and eat healthier. Those are all valid goals, and if these are your goals, I hope you kick butt! I’m usually not one for resolutions, but I have a few regarding public relations, and that is becoming a better student and spreading the word about EMU PRSSA.

  1. Become a better writer. I learned a lot in PURL 314: Writing for Public Relations, but one semester of AP style wasn’t enough for me. I hope to learn more and have the opportunity to write so that when I intern over the summer and get a “big girl” job in 2018, I will be ready.
  2. Enlarge our Chapter. As vice president of member relations, it’s my job to schedule classroom visits and get new people to join PRSSA. I hope to help get the word out about who we are because we are such a small program, yet mighty. We have an awesome set of instructors and student leaders within our program, and I want people to know we exist!
  3. Kick butt at Bateman! We have so many great ideas and I can’t wait to pursue them. Be on the lookout in February and March to see what we have up our sleeves!
  4. Attend conferences. I fell in love with National Conference when I went in October and I can’t wait to go to Grand Rapids, and hopefully Chicago for regional conferences. National Conference 2017 is special to me because it’s in my favorite place in the whole world, Boston, and I can’t wait to go spend time in my city. The possibility of seeing my family has me pumped, too!

PR is an interesting job and I’m beyond excited to pursue a career in it, so hopefully I will  reach my future goals. Now tell me, what are your resolutions? Feel free to tweet me at @Josephine3laine.

Josie Bobeck is a junior majoring in public relations with a minor in psychology. This is her first semester serving as vice president of member relations. She hopes to one day work in nonprofit PR. Josie enjoys spending time with her two dogs, her cat, and her family. Josie can be reached on Twitter @josephine3laine or via email.


New year, new goals: 10 questions to ask while setting your 2015 goals

New year means new goals. New year resolutions are great if you are able to execute them by the end of the year. Having goals is a great start but actually working to accomplishing the goals is greater.The beginning of the year is a perfect time to create a list of goals for the year. Your list of goals should include all areas of your life, academic, career, relationships and personal.

Source: Pantheon UK

Source: Pantheon UK

10 questions to answer while creating your 2015 goals

  1. Is the goal attainable? Can you accomplish the goal before Dec. 31, 2015?
  2. What areas or things do you need improvement in?
  3. What new activities or things have you been interested in trying?
  4. What projects are you currently working on but want to do more with?
  5. What projects have you been meaning to do but have yet to make time?
  6. What qualities in yourself would you like to obtain or improve in?
  7. What relationships or friendships do you want to repair or strengthen?
  8. What could you improve to help you raise your G.P.A. and do better academically?
  9. What can you do to make you a competitive candidate for the job promotion that you have been eyeing?
  10. What goals from 2014 weren’t accomplished that still needs to be?

Answering these questions will help steer you in the right direction while deciding on your 2015 goals. Keep in mind you should be committed to actually accomplishing these goals by of the year. Don’t just set goals to have some. A good place to keep these goals are in note app in your phone or notebook that is with you majority of the time. 

What are your 2015 goals?

Daizchane Baker

Two years from being two years away

Do you ever feel as though you are so far behind that you will never catch up? Or that you will never be good enough?

If you watched the NBA draft On June 26, you know exactly what I’m talking about. After Bruno Caboclo was selected at No. 20 by the Toronto Raptors, ESPN’s Fran Fraschilla had an interesting way of saying he would never be good enough for the NBA. “He’s two years away from being two years away,” Fran Franschilla said.
The feeling of inadequacy is inevitable, but what’s important is to make other people believe you are the best at what you do and to have a positive inward/outward reflection about yourself.

Source: Google +

Source: Google +

Focus on your progress more than your perfections. How far you’ve come is a significant achievement opposed to how far you have left to go. People tend to strive for perfections when that doesn’t exist. When that perfection is not achieved we feel failed and worthless, but perfection does not exist.

Don’t compare yourself to other people. Someone else’s best is not necessarily your best. What someone else excels in may not be what you should excel in. When you look at someone else it should not be through a comparison lens of jealousy and judgment, but a through a lens of admiration and intellectual phenomenon.

Be content with where you are. This doesn’t mean to give up and be stagnant in life, but be appreciative with how far you’ve come. Be accepting with how far you’ve come. Don’t always dwell on the future.

Do your best ALL the time. Therefore you will not have any regrets about knowing you could have done better. If you fall, get back up. Hence Donnie McClurklin, we fall down, but we get up. It doesn’t matter how many times you fall back, as long as you show perseverance to get to where you should be.

Have a positive perspective. Stay positive on your journey to achievement. Regardless of what others say as they critique you, know yourself enough so that what they say does not affect you negatively.

At the end of the day, we are rooting for you Bruno Caboclo. Ultimately all of us are two years away from being two years away because who’s to say where the finish line is at?

Gaberielle Burgess-Smith
Vice President

Career vs. marriage

It feels as though everyone is getting married no matter what generation they are and in comparison people feel as though they must pick up the pace to keep up with society. It’s a struggle when you are faced with the option of securing your career or your love life. In the past couple months so many celebrities have become engaged or gotten married.

  • Eve (rapper) and Maximililion (British designer)
  • Gabrielle Union (actress) and Dwayne Wade (NBA star)
  • Kanye West (rapper) and Kim Kardashian (reality tv star)
  • Evelyn Lozado (reality tv star) and Carl Crawford (MLB player)
  • Kelly Rowland (singer) and Tim Witherspoon (Kelly’s manager)
  • Ciara (singer) and Future (rapper)
  • Adam Brody (actor) and Leighton Meester (actress)

I could go on forever with this list. I could go on for a decade longer if I made the list personal and incorporated friends and family.

Point is, it is important to establish yourself before diving into marriage. Whether if that is life as a career woman/man, military personnel, or student. You must secure yourself before throwing a life-long partner into the mix. I was always told if they’re here today, they’ll be there tomorrow and if they won’t be there tomorrow why waste your time with them today. Opportunities leading to success are not as facile.

Source: Career Girl Network

Source: Career Girl Network

According to NewsWeek, it is okay to wait until after the age of 35 to get married. Would you prefer a promotion or a proposal? Taking care of one person is easy, but having to take care of another and having to go through the implicit and explicit roles of wife/husband are tasking.

Pace yourself through life leaving time and excitement for new ventures. Don’t rush to enjoy everything in the now. Leave some things in the future to cherish.

Some PR pros who have built their empire from the ground up waited until later to become married or are still single. Marriage is a sanctified union. Get married when you feel the time is right, but don’t be in a rush to compete with others. Put yourself first while you still can.

The Daily Beast blogger, Megan McArdle said it best, “Get married as early as possible but no earlier.”

PR is a very strenuous job that makes you commit to a lot of time, energy, and effort. Be able to put your all into what you do so that the finished product isn’t half done. Don’t spread yourself thin finishing small tasks leaving the final project half done.


Gabrielle Burgess-Smith
Vice President