Category Archives: EMU PRSSA

My EMU PRSSA Goals For The New School Year

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Source: Nikki Mikolon

By Hope Salyer

It’s that time of year, and a new E-board has been elected for EMU PRSSA. As the new Vice President of Professional Development and Special Events and Programming, I decided that I wanted to set out my goals for the new year, and provide an opportunity to hear the opinions of our entire chapter.

My goal for the 2017-2018 school year are to provide new experiences to our members to help them with networking, and learning more about public relations in every aspect. PR is a large field, and there are so many different options you can choose from. Often times, we go on Agency tours that focus on the same thing. We don’t always get the chance to experience what the corporate, nonprofit, entertainment and sports aspects of PR are like. Even those options don’t cover the entire PR spectrum. My goal as VP of Professional Development is to provide as many experiences and networking opportunities for those types of PR as possible. I want to include every part of PR that our members are interested in.

In talking with past and present members, corporate, entertainment and sports PR seem to be  topics many people are interested in. My plan is to start there, and learn more about what our future members want to see as well.

As your e-board member, my responsibility is to provide you with the best opportunities I can. I promise I will try my best to provide an opportunity for every one of our members to build their networks for after graduation and learn more about something he/she is interested in.

Please comment below or tweet me @hsalyer01 with any ideas or suggestions you have for the kinds of experiences you would like me to try to facilitate. I’m excited to see everything the new school year is going to bring, and I look forward to working with each and every one of you!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Professional Development and Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email

Why join PRSSA? Here are 3 reasons!

By: Hope Salyer

Why join PRSSA? That’s a question I get asked a lot as an E-Board member for our Chapter. Students want to know why they should join an organization that brings in people to lecture and costs $65 to join. The last thing full-time or even part-time college students want to do is listen to another lecture at 5:30 p.m. on a Tuesday and have to worry about coming up with an additional $65 for school. Trust me, I get this. But I’m going to tell you three reasons why you should join PRSSA anyway.

  1. Lifelong relationships.
Wiard's Orchard

Photo Credit: Nikki Mikolon

Trust me when I tell you that some of the best friends I’ve gained at my time at Eastern have been from joining PRSSA. PRSSA isn’t solely about career building. It’s a great organization for that, but it’s also a great organization to join if you want to make new friends. At EMU, our PRSSA Chapter holds socials about as often as we have guest speakers. We try to keep a balance between social and professional development, so it’s really the best of both worlds.

With that being said, this organization is filled with students like you who have a lot of the same goals and majors you do. These students understand what you’re going through. PR is one of the most stressful careers you can go into, and that stress definitely begins during your time in college. Joining PRSSA allows you to make friends with people in your major that can help you during those stressful times. These people know PR campaigns, they know social media, they know how to write a plans book. If you need help, you can look to any of your fellow PRSSA members and I guarantee they can help you out. This goes for when you’re in college and even after you graduate.

  1. Professional development.
professional development

Photo Credit: Education World

PRSSA offers so many opportunities for professional development. We’re going into a field that is growing and has a lot of job opportunities. Public relations is also one of the most competitive fields to break into. Because of this, PR students have to begin professional development during college. You need to know how to write a resume and cover letter that is going to get you noticed. You need to have experience in the public relations field before you graduate. Ideally, this should come from multiple internships, but if you only have one, you need to be able to show the experience you have gained from your courses and student organizations during an interview. PRSSA is going to give you these experiences, and it will also teach you how to articulate the experiences you already have to a hiring manager.

  1. Networking.
Business Communication Duplicate model

Photo Credit: Live Books Blog

I know you hear this all the time, but networking is so important these days. You have to make connections with people so you will have those relationships to draw on later when you need them. Now I get it. You’re a busy college student. You don’t have time to seek out a mentor. You don’t have time to attend these workshops and conferences your school provides you with. I know all about being busy, but you will make time for the things that are important to you. With that being said, PRSSA makes it easier for you to make those connections without the excuse of you being busy. This is a great student organization for PR students to take advantage of. You can attend conferences, meet professionals in your local area, and gain extra knowledge and experience that you can’t get in the classroom.

As a PRSSA member at Eastern, you meet every two weeks for an hour and a half. During this time, you can make friends, work on professional development, and network all at the same time. College students love to multi-task, and PRSSA is a great option for you to gain the skills and experience you need for life after college. These are my top three reasons for joining PRSSA, but I want to know what your top three are. Let me know in the comments below, and don’t forget to join your school’s PRSSA Chapter!

Hope Salyer is a junior public relations major and journalism and communication double minor. Hope is serving as the Chief Financial Officer of EMU PRSSA. This is Hope’s first semester serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency in the Detroit area. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email

The struggle with recruiting

By: Nikki Mikolon


Photo created by Nikki Mikolon using Canva

Every organization focuses on recruiting whether it’s a school or sorority. All groups want more people to join their membership to be able to share their experiences with others. These organizations want to scream to the sky why they are the best fit for each individual.

Recently, our PRSSA Chapter attended the Winter Festival for organizations on Eastern Michigan University’s campus to recruit new members of the student body. Students, new and current, come to the event to check out the two hundred and one organizations at EMU.

Public Relations Student Society of America (PRSSA) Chapters all over the nation struggle with recruiting new members, especially small Chapters like EMU’s. How does one convince a college student that joining a “professional development” organization is more beneficial than just for his or her resume?

The national site for PRSSA does list some ways to help with recruiting new members, but here are some reasons why joining PRSSA changed my college experience:

1. Adventure

Joining PRSSA with EMU and other Chapters across the country gives students the opportunity to explore their studies, the PR field, and even the world! Since joining PRSSA, I have been able to visit more than half a dozen pubic relations firms and other agencies. I have also been able to travel to the National Conference in Indianapolis and other members have traveled to Texas and Alabama with PRSSA.


EMU PRSSA at National Conference 2016

2. Skill builder.

As a member of PRSSA, I have had the pleasure to be on the executive board in a couple of different positions. These positions have given me endless opportunities to benefit from. Through these positions, I now have experience with blog writing, working with other professionals in the field, and even event planning. This organization has also given me the opportunity to speak at the National Conference and give a professional presentation in front of many other members in the society.

Being part of the PRSSA Bateman Competition is also a great “resume” builder. Bateman gives members like myself a chance to put together, and most importantly, execute a PR campaign for the chosen client.


EMU PRSSA at National Conference 2016

3. Lifelong connections.

One of the most important benefits one receives from joining a “professional development” organization like PRSSA is the lasting relationships fostered along the way. Being a commuter, it is hard to “fit in” or find a place at a university. It is human nature to want to be a part of something, and being in PRSSA, myself and other members have found their place with people aspiring to the same goals. Not only have I found lifelong friends through PRSSA, but I have also made professional connections that I would not have without this organization.


EMU PRSSA at Wiard’s social outing

The moral of the story is, just because an organization is meant to be professional, doesn’t mean that it isn’t fun or comes without its perks. Thank you to the society for all the opportunities to prosper and thank you to the friends made along the way that made my experiences even better.

Nikki Mikolon is a senior majoring in public relations and minoring in marketing. As a Detroit native, she hopes to spend her beginning years working for the city and being a part of its renaissance. Connect with Nikki on Twitter @nikkimikolon.

Corporate public relations workshop tomorrow!

Join EMU PRSSA tomorrow for a corporate public relations workshop hosted by guest speaker, Tim Wieland. This is a great learning opportunity for anyone interested in corporate public relations. The workshop will run from 5:30 to 7 p.m. and will be held in SC 304. See you there!

EMU PRSSA Bateman Competition 2017

Interested in gaining real-world experience in the PR world? Consider being on the EMU PRSSA 2017 Bateman Case Study Campaign team!  To apply, please send your name, class standing, major/minor, and why you would like to apply to Nicole Raymond, VP of External Relations, at  The deadline to apply is October 20!

“Getting involved in the PRSSA Bateman Competition was an amazing opportunity.  It gave me real life experience outside of the classroom to work with real clients.  Not only did I receive experience, but it opened so many doors for networking.”  – Irene Pool, former Bateman team leader and former VP of Social Media for EMU PRSSA.

To learn more about the competition or view previous competitions visit

Team members must be full-time or part-time undergraduate students at EMU and current PRSSA members who paid March 2016 or November 2016 dues.  If you have any questions please contact Nicole at

Meet the Speaker: Corporate Public Relations Workshop

Join EMU PRSSA Tuesday, Oct. 18 for a corporate public relations workshop hosted by guest speaker, Tim Wieland. To learn more about our speaker, check out his bio below!


Tim Wieland

Tim Wieland is manager of media and public relations for Robert Bosch LLC, where he handles mobility and technology topics for Bosch in the U.S. Prior to joining Bosch, Tim spent 12 years at Airfoil Group, culminating in a role as vice president overseeing accounts, such as Microsoft and Parrot. His previous experience includes brands, such as eBay, Best Buy, Brookstone, FordDirect and Carbonite.

The workshop will run from 5:30 to 7 p.m. and will be held in SC 304. See you there!

Social Media Workshop Tomorrow!

EMU PRSSA will be hosting a social media workshop Tuesday, Oct. 4 from 5:30 to 7 p.m. in SC 304. This is an excellent learning opportunity for those interested in social media. The workshop will be led by our guest speaker, Matthew Altruda. See you there!

*All workshops are free for paid members and $5 for non-members.