Category Archives: Conferences

PRSSA Regional Conference in April! Learn more here!

There will be a PRSSA Regional Conference on April 7 through April 9 in Grand Rapids, Mich. Grand Valley State University and Ferris State University are hosting the conference, “Generation Grand: Experience PR in GR.” According to the event’s website, guests will hear about a variety of topics, including corporate responsibility, green thinking, place and space making, keeping talent in the Midwest, maintaining a creative community, and much more.

The conference’s schedule and registration details can be found here.

All Access Digital Conference on April 15!

Central Michigan University’s PRSSA chapter will be hosting the All Access Digital Conference Friday, April 15 from 8 a.m. to 2 p.m. According to the Eventbrite page, “This conference will feature digital experts from Edelman, Cars.com, General Motors and others” (source).

Tickets for the event can be purchased here. More information, including a schedule of the day, speaker bios, and registration information, can be found here.

PRSSA Regional Conference in March! Learn more here!

There will be a PRSSA Regional Conference on March 18 and 19 in Detroit. Michigan State University and Wayne State University are hosting the conference, “The Tale of Our City: PR’s Role in Detroit’s Revitalization.” According to the event’s website, “MSU and WSU PRSSA Chapters’ goal is to educate students and professionals on how to change an entity’s image on a macro level and the opportunities Detroit has to offer them in the professional world” (source).

A mixer will be held March 18 and the conference will be held March 19. Admission for the mixer is $10. PRSSA member conference admission is $30, and $35 for non-members.

The conference’s schedule can be found here. Information on admission and the link to buy tickets can be found here.

The College of Business’ Search Marketing Workshop Recap

By: Danita Tatum

Keynote Speaker Jon Beebe  Source: photo from @klavaute

Keynote Speaker Jon Beebe
Source: photo from @klavaute

On Friday, Nov. 13, 2015, I had the pleasure of attending the Search Marketing Workshop, which brought together professionals, professors and students so they could hear about digital marketing success stories and strategies. The keynote speaker for the conference was Jon Beebe (@JonBeebe), who handles Digital Strategy and Integration for GM. He discussed the significance of big data, how it’s organized, and how it’s used in marketing. It was extremely educational and interesting.

After Beebe’s speech and a short Q&A, I moved on to one of the two workshops, “Search and Social, Making it Work Together” and “Effective Search Campaigns.” I attended the “Effective Search Campaigns” workshop, which consisted of three speakers: Angelina Miller (@aevergari) of iProspect, Chris Kujawksi (@themetricsguru) of Hanson Inc., and Matt Laurin (@mlaurin) of General RV. Each speaker talked about the strategies they used in order to maximize traffic to their organization’s website or specific pages of information. During this workshop, I learned the following:

  • Try to avoid having your organization fall under general search results. For instance, if you’re working for a law firm that handles family law, then you wouldn’t want your business to pop up when someone searches “attorney in Michigan,” but you would want your business to pop up when someone searches “divorce attorney in Michigan.”
  • Don’t sleep on Bing.com when buying search words. Apparently, approximately 20 percent of people in the U.S use Bing as their search engine.

I also had the choice of attending “The Fusion of Everything: When All Media Becomes Digital” and “Effective Social Campaigns.” I decided to attend the “Effective Social Campaigns” workshop, which was very insightful. David Murray (@DaveMurr) of Blue Cross Blue Shield of Michigan, Kelly Lavaute (@Klavaute) of FleishmanHillard, and Taylor Hulyk (@TaylorHulyk) of re:group discussed effective social media campaigns they had implemented and strategies and resources that could be used when working on a campaign. This workshop was really educational and taught me the following:

  • Pareto’s rule in action involves getting your consumers/followers engaged in what you’re doing and having them participate in the campaign/contest.
  • Know your audience.
  • When you are having any sort of contest involving a third party app provider, do your research and be able to read contracts. Also, lawyers are useful too.

Although I did not attend the “Search and Social…” workshop, I heard it was great. The speakers for that workshop were: Susan Emerick (@sfemerick) of Brands Rising, Jeff Alderman of Universal McCann, and Sean Hickey of PWB. The other workshop I missed was the “Fusion of Everything…” workshop, which featured Chad Wiebesick (@Wiebesick), Director of Social Media and Interactive Marketing for Pure Michigan and the executive for EMU’s Center for Digital Engagement. Everyone at the conference also tweeted about the event using #emudigital, so if you’d like to learn more great tips or see photos from the conference, feel free to check it out on Twitter.

Danita Tatum is a senior majoring in public relations with a minor in psychology program. She is the Vice President of Professional Development for EMU-PRSSA. Danita also works as a writing tutor at the University Writing Center and manages a PR blog of her own.

15 free tickets for Digital Summit Detroit available through Michigan Film Office contest

Michigan Film Office is giving away 15 free tickets to Digital Summit Detroit! The conference will be held on September 22 and 23 and will cover topics like social media, web design, and e-mail marketing. Students interested in attending should visit the Michigan Film Office website  and explain “why you are interested in digital media and what the Film and Digital Media office can do to support this industry in Michigan.” The contest closes on Sept. 11, and winners will be notified by Sept. 15.

For more information, click here.

Announcing the 16th Annual Student Development Conference

SDC16 Logo

The Eleanor Wright Chapter of the Public Relations Student Society of America at Eastern Michigan University is excited to announce our 16th Annual Student Development Conference on Friday, Dec. 6, 2013. The conference will be located in room 310 B of the Eastern Michigan University Student Center.

We will offer an early bird special on the cost this year! The early bird special will be $10 per person for all RSVP’s with payment made before Friday, Nov. 29, 2013 and $15 per person at the door. These prices include lunch, which will be served at 11:45 a.m.

Please make all RSVP’s to VP of Special Events and Programs, Lisa McClees via email or at a PRSSA meeting.

What is THE Student Development Conference?

This conference is an annual student workshop that is planned and implemented by members of our PRSSA Chapter. The purpose of the conference is to help students from in and around southeastern Michigan prepare for careers in public relations, journalism, marketing and other communication fields.

What are our workshops this year?

Keynote:
How Public Relations has Changed over the Years
Presented by Matt Friedman
Owner, Tanner Friedman

Workshop 2:
TBA
Presented by Darci McConnell
Owner, McConnell Communications

Workshop 3:
Personal Branding
Presented by Don McLean
Marketing & Proposals Lead, MMS Holding Inc.

Workshop 4:
Resume Building
Presented by Christine Olszewski
Director of Special Projects, Eisbrenner Public Relations

Career Tips
Presented by Alex Sherbow
Account Executive,Eisbrenner Public Relations

Thoughts to consider when attending a conference

Next week, I’m attending the PRSSA National Conference in Philadelphia, Penn. This will be the third year in a row that I’ve been able to attend the conference. Previously, I went to Orlando, Fla. in 2011 and San Francisco, Calif. in 2012.

During my previous two trips, I’ve learned a lot about attending conferences and making the most of the incredible opportunity.

So, I want to share those with you – because I know that you, as future leaders of EMU PRSSA, will one day get to attend National Conference (or other PRSSA national/regional conferences like National Assembly and Leadership Rally!) and could use some of this information that I’ve been so lucky to learn.

You can even use these tips for other conferences you may attend that have nothing to do with PRSSA!

PRSSA National Conference 2011

PRSSA National Conference 2011

Network. At national conference, you’ll meet a LOT of fellow PRSSA students and a LOT of PR professionals. Make sure you introduce yourself to these people and listen to what they have to say.

Making this connection (more on this later) could help you in your job hunt. Also, at the end of a session introduce yourself to the speaker(s) of the workshop. Thank them for the their presentation and advice, introduce yourself, ask more questions if you have them.

Ask questions. There’s going to be a lot of information thrown at you during the sessions. If you’re confused or want clarification, there will be time at the end of the presentation to ask questions. Sometimes, there’s a panel of professions who are just there to take questions about specific industry. Utilize the opportunity and ask as many questions as possible.

Choose wisely. There are probably at least four sessions going on at once during each workshop time. Don’t just pick a session because it’s where all the others from EMU are going or because the speaker is cool.

Pick something that you want to hear about or need help with. If you really need resume advice, go to a session about perfecting your resume. If you’re really interested in travel PR, then go to that session. There are a bunch of options – make sure you choose what’s best for you!

Make the connection. One of my favorite parts about National Conference is the career exhibition during the last full day of the conference. During this session, a bunch (and I mean a LOT!) of agencies, businesses, graduate schools, etc. set up for students to meet and greet.

Kinda like a career fair. You get to go around and learn about each company and talk to recruiters. Make that connection with the recruiter! Get in their head and give them your business card and resume. Pitch yourself.

Experience the culture. Any time you travel to a conference, you always want to get out and experience the city, but if you’re like me, you feel obligated to attend as many sessions as possible.

But, take it from me, it’s OK to skip a session so you can go see the historic landmarks and experience the culture of a place you’ve never been before. Especially if it is somewhere you’ve never been and don’t think you’ll ever get experience again. Learning doesn’t just take place sitting and listening to a lecture or a panel. 

Emily Vontom
President
EMU PRSSA