Category Archives: Agency Tour

Agency Tour Recap: Weber Shandwick

By: Madison Harmon

Recently, our chapter was given the grand tour of Weber Shandwick Detroit! It was inspiring, to say the least. We were guided by a relatively new employee and fairly recent graduate, Shelby. She made us feel welcome as we settled into a gorgeous meeting room. Weber Shandwick Detroit is a quintessential example of Detroit’s industrial past and its modern urbanity; sleek glass surfaces and espresso colored wood were in tasteful contrast to the exposed overhead ceilings and metal light fixtures. It looks like a television set designed by millennials come to life before my eyes. The pretty face of Weber Shandwick Detroit is matched by its talented and diligent personnel behind its walls. We got to meet several team members and leaders and ask questions and exchange information for quite a while. Here are the golden nuggets of what I learned:

  1. ATTITUDE IS EVERYTHING! One team member said she would rather work with a person who is able to face a challenge with optimism rather than a person who might be great at the job but is awful to be around. So, keep your head up!
  2. REACH (FAR) OUT! Stretch those arms a little for that next handshake! As we all know, networking is everything. Another team member of Weber Shandwick Detroit encouraged us to reach out to professionals that we may only have one tiny connection with. So that could mean a mutual connection on Linked In, or that they just happen to have graduated from your school. Suggest meeting up for coffee and having an informational interview – people remember being in our undergraduate shoes, and are often happy to set time aside for someone looking to better themselves. Think about it! Showing the initiative to reach out and learn makes you look good all by itself!
  3. BE A SPONGE! Get as many experiences as possible. This doesn’t always have to be a rigid summer internship! Be creative; if you notice a small business in your hometown doesn’t have a large social media presence, offer your services to them pro bono. Don’t disappoint! Or write a blog in your free time; this serves you by enhancing your writing skills (practice makes perfect, 10,000 hour rule, etc.) and proving that you can operate a functional website. Learn everything you can from your peers, professors, and jobs.
Madison is a student and loves learning no matter what she’s doing. She is both an optimist and a realist, which gets a bit hard to maintain! She is independent and self-assured, both in her personal and professional potential, and in her ability to find the bottom of those supposedly bottomless chips and salsa. Petter of dog bellies, ruler of quips, Madison is sure to make you laugh whenever you’re around her (or cry, but don’t take it personally). Ask her for brutally honest opinions, but never for directions. Madison can be reached at mharmon3@emich.edu.
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Agency tour alert! Q+M

Join EMU PRSSA on our agency tour to Q+M in Ann Arbor on Friday, March 17 from 10 a.m. to noon! Q+M, formerly known as Quack!Media, is a multi-service advertising and marketing agency that was founded in 2003 by Al Williams. With a presence in Ann Arbor, MI and Burbank, CA, Q+M provides services to both public and private clients, delivering highly entertaining content that offers informative marketing messages.

Clients for Q+M include the Ann Arbor Area Transportation Authority, the Ann Arbor District Library, the City of Ann Arbor, Eastern Michigan University, the Detroit Red Wings, Cartoon Network, Disney and Warner Bros.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 9:00 a.m. Please register accordingly.

For more information, please contact Chapter Vice President of Professional Development Jordan Ross, at jross40@emich.edu.

To register, click here. For more information about Q+M, click here!

Identity PR agency tour rescheduled for March 24!

Join EMU PRSSA for an agency tour at Identity PR on Friday, March 24 from 10 a.m. to noon. Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Identity builds and deploys strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 8:30 a.m. Please register accordingly.

*Paid members only. For more information, please contact Chapter Vice President of Professional Development Jordan Ross at jross40@emich.edu.

Please sign up using our Eventbrite. For more information about Identity PR, click here!

Identity PR agency tour Feb. 10!

Join EMU PRSSA for an agency tour at Identity PR on Friday, Feb. 10 from 10 a.m. to noon. Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Identity builds and deploys strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 8:30 a.m. Please register accordingly.

*Paid members only. For more information, please contact Chapter Vice President of Professional Development Jordan Ross at jross40@emich.edu.

Please sign up using our Eventbrite. For more information about Identity PR, click here!

Agency tour alert! Identity PR

Join EMU PRSSA for an agency tour at Identity PR on Friday, Feb. 10 from 10 a.m. to noon. Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Identity builds and deploys strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 8:30 a.m. Please register accordingly.

*Paid members only. For more information, please contact Chapter Vice President of Professional Development Jordan Ross at jross40@emich.edu.

Please sign up using our Eventbrite. For more information about Identity PR, click here!

Agency tour announced! Campbell Ewald

Join EMU PRSSA  for an agency tour at Campbell Ewald on Friday, Nov. 18 from 10 a.m. to noon. Campbell Ewald is an integrated marketing communications agency with offices in Detroit, Los Angeles and New York. To learn more about Campbell Ewald, click here.

To attend, you must register on our Eventbrite page. Members can also register for the carpool on this page.

Parking options include the Ford Field Parking Deck located at 1902 St. Antoine. Enter the building at Ford Field via Gate G on St. Antoine (either Level 1 or via the footbridge on Level 2 in the parking deck) or via Gate A on Brush Street. Security will further direct you.

 

 

 

What I learned at Airfoil

By: Josie Bobeck

airfoil

Source: EMU PRSSA Instagram

On Friday, Oct. 7, members from our PRSSA Chapter attended an agency tour at the Airfoil headquarters located in Royal Oak, accompanied by Wayne State University PRSSA. I’ve met and mingled with WSU’s Chapter in the past, and I won’t lie—the size of their Chapter has always intimidated me.

It wasn’t until Business Development and Marketing Administer Harmony Cook spoke to us when I realized something I should’ve thought about a long time ago.

“This isn’t a competition,” Cook said.

Those words spoke volumes to me. There, I sat across from students who had so much access to people in the industry simply because of where they were located. Once I began thinking about it, I realized that none of them were competition to me unless I made it that way.

Eastern Michigan University’s public relations program is very small. The majority of the people in the program are the same people in your classes. It can be very easy to compare yourself to those around you, but that doesn’t mean you should feel defeated. The PR program is only competitive if you make it that way. I may need to improve on my writing skills, but I really love social media, and feel like that might be my strong suit. Just because someone is a better writer than I am, doesn’t mean I won’t be a successful PR practitioner one day. It just means I need to take a step back and focus on improving myself instead of focusing on what other people are doing.

WSU is not my competition. It’s a possibility that I might be up against them for an internship or entry-level position sometime in the near future. I just need to focus on my own abilities and make myself the best I can be.

My classmates are not my competition. I’m here to learn how to be a successful practitioner and make connections with some amazing people. I’m here to work alongside them and to learn from them.

Harmony was right when she said it isn’t a competition. It’s a matter of working on bettering yourself every day so that your future clients know they can rely on a talented team of practitioners who are able to work together as a well-oiled machine.

Josie Bobeck is a junior majoring in public relations with a double minor in electronic media and film studies, and marketing, and serves as VP of Member Relations in PRSSA. She hopes to one day work in the entertainment/pop culture industry. Josie loves her dogs, Cape Cod, Massachusetts, and has freckles on her arm shaped like the little dipper. You can connect with her on Twitter at @JosieBobeckPR.