Author Archives: EMU PRSSA

Productivity 101

By Josie Bobeck

As the upcoming school year approaches, so does the impending stress of managing classes, extracurriculars, work, social life, self care, and so on…thinking about it all just sounds stressful, right?

The truth of the matter is college is always (to some extent) going to be stressful. There’s no getting around it. What everyone can do, though, is learn how to manage stress in a healthy way. Here’s how:

Find a way to stay organized and stick to it. Whether it’s using Google Calendar, using a planner, or bullet journaling, having a way to look at your daily or weekly obligations puts everything into perspective.

Utilize to-do lists. Some days might be busier than others, but nothing is more satisfying than crossing tasks off.

Get enough sleep. I know when I’m tired, I tend to get emotional. Rest when you need to instead of running on empty. You’ll be more productive if you’re feeling awake.

Find emotional support. Sometimes stress gets to be too much, and while some stress is totally healthy, there’s a line that can be crossed sometimes. If your stress escalates, sometimes it just helps to take a step back and talk to someone. CAPS (Counseling and Psychological Services) has support groups and free counseling sessions for EMU students. Sometimes it just helps to talk to someone, you know?

Remember your passions. Whether it’s making art, working art, or public service, make time for what makes your heart happy. It’s an important part of self-care, and everyone needs to take care of themselves.

Josie Bobeck is a senior majoring in written communication and minoring in communication. She is currently the VP of Public Relations, previously serving as VP of Member Relations. Josie hopes to one day work in a creative environment in a big city or for a record label doing publicity. Connect with Josie on Twitter at @Josephine3laine or by email at jbobeck@emich.edu.

Headspace

By Heather Pruitt

If you struggle with any form of anxiety, you know how hard it can be to live your day to day life. Anxiety makes the smallest challenges seem like your climbing a mountain. While there are many different methods that you can use to treat anxiety, my favorite approach to is mindfulness.

The objective of mindfulness is to focus on something in the moment, to help put your anxiety in perspective and have a calm moment. There are many ways to practice mindfulness, such as focusing on just the birds chirping outside, or focusing on the way that your body feel against the ground. As someone who’s mind wanders off easily, I’ve found that guided mediation works best for me.

If you’re looking into guided meditation, or just mindfulness in general I highly recommend the app Headspace.

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Source: Heather Pruitt

 

 

Headspace is a free app with a range of different mindfulness and meditation exercises. After downloading the app, and signing up for a free account, the first couple of mindfulness sessions that you go through are dedicated to learning the basics. These basic sessions can last anywhere from a quick 3 minutes to a half an hour, the time frame is up to you.

Additionally, Headspace offers a variety of themed meditation packs to help control things like anger, productivity, and motivation. One of my favorite parts of Headspace is that is goes beyond just helping ease anxiety. There are specific packs for those dealing with cancer, pain management, as well as pregnancy. Headspace also has meditation exercises when it comes to sports, work and performance, happiness, and braveness. It is incredibly easy to for everyone to find something to meditate about.

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Source: Heather Pruitt

In the app, there are single meditation tracks as well. They can be guided or unguided, whatever you prefer. Like the packs, the singles have options for everyone at anytime, such as commuting, cooking, sleeping, and even preparing for interviews. There is even a special section for kids.

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Source: Heather Pruitt

Since practicing mindfulness and learning how to meditate with Headspace, I have noticed a difference in my quality of life. I feel much calmer and am able to put situations into perspective. I also have made time to fit headspace into my daily routine wherever it fits. While it doesn’t completely fix my anxiety, it has really made an impact on my life. Additionally, it can also help with anything not just anxiety. Headspace is a great way to show that meditation and mindfulness can impact everyone in the long run for the better.

The Headspace app is available in the App Store as well as Google Play.

Heather Pruitt is a junior majoring in Public Relations. This is her first year serving as VP of Member Relations.

Internship alert! Whitmer for Governor, Comcast

Whitmer For Governor Fall Internship Program

Gretchen Whitmer’s Gubernatorial Campaign is looking for a fall intern to help with various roles in Lansing. Placements include Finance Team, Field Team, and Communications Team. Interns should expect to work 15-25 hours a week.

According to the job post, “eligible candidates must demonstrate progressive values, be committed to building a movement in support of Gretchen’s vision for change, and have the ability to learn and grow in a high-activity environment.” (source)

To apply for the internship, email your resume and availability to josh@gretchenwhitmer.com and jeremy@gretchenwhitmer.com or call 484-332-9704.

Comcast

Comcast is looking for an intern in Plymouth, Michigan.

According to the job post, interns will be responsible for “providing routine clerical support for functional groups. Under direct supervision will provide support such as copying, distributing mail, performing simple calculations, and maintaining records and files. Follows standard procedures for all assigned work.” (source)

To learn the job;s responsibilities and apply, visit the job description here.

Creative Writing in Public Relations: What’s the Big Deal?

By: Brandon Hardy

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hotcoursesabroad.com

Writing intensive professions are among some of the most flexible and malleable disciplines in the job sphere. If logistical, organizational and communicative necessities are required in business, there will always be a requirement for having proficient writing skills. Many individuals who enter college tend to understate the value of literary proficiency, usually looking to focus on allocating their skills in the STEM fields to gain more sought after majors from accounting to engineering. It would make sense to seek out a major that immediately pays dividends in the working world, but it would be uncreative to assume that these are the only methods to obtain marketability in today’s job climate. Writing offers a lot of value into the business world, especially when looking at public relations. The element that makes writing such an important element of PR is the fact that you are taught to know your audience, perform adequate research and to synthesize and evaluate information from various sources. Writing teaches you how to formulate new ideas and how to effectively communicate them, which is well and good, but what about creative writing?

Creative writing, as an offshoot of the typical writing discipline, involves thinking outside of the normal conventions of regular straightforward prose. It involves experimentation, inspiration, and artistic expression; these disciplines rewire the actions involved with standard prose and add a stylistic flair that is used to communicate ideas in a unique way. These different forms of communication are typically present in narrative prose and poetry. They center around creating an idea and communicating it, like regular writing, but the focus of this discipline centers around the ‘how’. What is the best way to communicate these ideas? How can one make this essay more entertaining? What is the most compelling way to grab the audience’s attention? This is where we start entering the realm of the creative process. This process is centered around spending time analyzing what one wants out of their piece of work whether it is hapless self-indulgence or popular art.

Poetry tends to focus on using rhythm and tone to express a feeling or idea. With poetic writing, the mundane can be entertaining, the depressing can be inspiring and the upsetting can become enthralling. It is a practice of painting pictures with words. This type of skill appreciates word choice and structure, something that is immensely important in the business world. In the blog post: “5 Things Everyone Should Know About Public Relations” the author and public relations professional, Robert Wynne, mentions how a simple spelling error could ruin credibility and harm the outward appearance of a company, imagine how effective poetic/stylistic writing could be when implemented in a similar format? Being able to effectively paint a company in a positive light is valuable, finding ways to tease out all sorts of valuable insights and descriptions from the history, mission statement, and business practices is something that can serve to completely turn around the perceptions of an association and help in building sympathy and relatability.   

Another element of creative writing is narrative prose. All sorts of different genres come out of this concept with the broadest ones being divided between fiction and nonfiction. Narrative prose integrates focusing on persistent variables associated with literature and storytelling: creating a thematic resonance with the audience. There is a genuine flow associated with creating and selling a story. There is a beginning, a rising action, a climax, a falling action and a conclusion. These narrative troupes can be sewed into any canvas. Most companies use these types of structural troupes, humanizing their business by detailing the rigorous challenges that they are undergoing, being transparent and creating a physical narrative that their audience can follow. One of the most important elements of narrative prose would involve making you care. Nonfiction will generally focus on describing an idea, persuading you of its value, and detailing how you can implement that idea into your life. Fiction focuses on a grand theme, a lesson or idea that can be found within the struggles and goals of its characters and uses that to create a connection with its audience.  The biggest strength of fiction is that its wide variety of settings and struggles can communicate a lesson of human condition; in worlds that are far removed from the naturalistic setting of our own, it is the characters who can bring people into these worlds and through them find connections and similarities to their own. Public relations professionals make it their business to make the audience care, and to sell an idea through a narrative stream and flow, whether that is the impetus of the company’s inception or the current plans, difficulties and details occurring with the company in the present time.

Poetry and narrative prose puts a great burden on knowing your audience and being able to find interesting ways to communicate an idea or message to them. When dealing with hazardous climates, a focus on word choice and seaming in a well thought out narrative can change the paradigm of a company’s public image, and can offer the resources to reverse and reshape that image as necessary. In this regard, I find the disciplines associated with creative writing to be an underrated and equally invaluable compass for navigating the stormy waters of public relations maintenance.

Brandon Hardy is a Biochemistry/Toxicology major entering his Senior year of college. His current interests center around extensive reading and creative writing, taking on various projects from novel writing to maintaining a functional blog site. Brandon hopes to be able to combine his love of writing with his love of chemistry in future job settings. May take up creative writing as a major for this year and is looking to join the PRSSA as well.  

Straight from the Recruiters Part 2: Nailing your Interview

By: NinaMaria Badalamenti

In my previous blog I explained a little bit about my experience at Global Team Blue’s “The Dirt” and some insight I got from their recruiters on what they like to see in a resume. In this blog I will continue but giving you tips on what they said they like to see in an interview. So here are 3 tips on how to nail your interview.

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Source: bluesignal.com

 

  • Do your research.

 

This is a big one. Doing research on the company ahead of time is very important. Having knowledge on the company going in shows your dedication and passion for the position. The recruiters will be able to tell that you spent the time to research and want know about your prospective place of work. Just take a little bit of time to explore their website and study up on their work and achievements. This shows that you’re excited to represent the company.

 

  • Ask questions.

 

When preparing for an interview you usually brush up on clever answers to common interview questions that you expect they might ask you, but what you don’t think about is questions to ask them. By asking the interviewer questions you are showing them that you are interested in them and the position. The recruiters of GTB made a point to emphasize this step because it means a lot and they don’t see many people do it.

 

  • Follow up.

 

Following up after an interview is a very crucial step that many of us may skip. The best way to follow up is to send the interviewer a thank you email within the next 48 hours. Make sure you actually put some thought into this and not pre-write it. Make it personalized to show that you really care and appreciate the time they spent with you.

NinaMaria Badalamenti is a senior studying Communications. This is her first semester serving as VP of External Relations for EMU PRSSA.

My EMU PRSSA Goals For The New School Year

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Source: Nikki Mikolon

By Hope Salyer

It’s that time of year, and a new E-board has been elected for EMU PRSSA. As the new Vice President of Professional Development and Special Events and Programming, I decided that I wanted to set out my goals for the new year, and provide an opportunity to hear the opinions of our entire chapter.

My goal for the 2017-2018 school year are to provide new experiences to our members to help them with networking, and learning more about public relations in every aspect. PR is a large field, and there are so many different options you can choose from. Often times, we go on Agency tours that focus on the same thing. We don’t always get the chance to experience what the corporate, nonprofit, entertainment and sports aspects of PR are like. Even those options don’t cover the entire PR spectrum. My goal as VP of Professional Development is to provide as many experiences and networking opportunities for those types of PR as possible. I want to include every part of PR that our members are interested in.

In talking with past and present members, corporate, entertainment and sports PR seem to be  topics many people are interested in. My plan is to start there, and learn more about what our future members want to see as well.

As your e-board member, my responsibility is to provide you with the best opportunities I can. I promise I will try my best to provide an opportunity for every one of our members to build their networks for after graduation and learn more about something he/she is interested in.

Please comment below or tweet me @hsalyer01 with any ideas or suggestions you have for the kinds of experiences you would like me to try to facilitate. I’m excited to see everything the new school year is going to bring, and I look forward to working with each and every one of you!

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Professional Development and Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email hsalyer@emich.edu.

Why You Need A LinkedIn Account

By Abby Cousineau

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Having an updated LinkedIn account can help you find a job before you graduate college

You have probably heard your professors tell you million times to create a LinkedIn account. If you haven’t listened to them yet, now is the time to hop on the bandwagon and do it.

Creating a LinkedIn account can help you in a million ways, but here are the main reasons you need to create an account before you graduate.

 

  • Job Recruiters and Hiring Managers are on LinkedIn

 

According to the polling company, Jobvite, nearly 94% of recruiters say they use LinkedIn to find candidates. This means if you want a better chance of getting a job, do yourself a favor and create an account, it could help you get discovered by your dream company.

 

  • Networking

 

Having a LinkedIn account connects you with employers, current job opportunities and can help employers find relevant candidates (AKA you!). Getting a LinkedIn also helps you keep up with your peers’ professional accomplishments. Having a strong LinkedIn network could help alert you to job openings and could get you a foot-in-the-door if you know someone at a company.

 

  • Online Resume

 

We all know that your physical resume should only be 1-2 pages long, especially if you are a recent grad. If you are having trouble fitting all your credentials in the page limit, a LinkedIn account can help you greatly. Your LinkedIn profile essentially acts like your resume, and there is no limit to how much information or how many areas you can include. Try to put your most relevant skills and experiences on your hard copy resume and feel free to go more in depth on your LinkedIn profile.

 

  • Research

 

Having a hard time finding companies that are actually hiring? You can use LinkedIn to search for jobs in your area. Don’t waste a million hours searching Google, instead head over to the jobs tab of LinkedIn, select your city and the positions you’re looking for and rejoice in all the job opportunities before you. Oh, and the best part? Most of the time you can apply to the job with your LinkedIn profile. It’s the easiest job application ever!

 

  • Endorsements and Recommendations

 

Say farewell to the old-school recommendation letters and say hello to LinkedIn endorsements and recommendations. LinkedIn allows people to endorse your skills as well as have colleagues and bosses give you recommendations (testimonials which explain how awesome you are). These all can help confirm your abilities to recruiters and hiring managers who don’t know you personally.

Abby Cousineau is a senior at EMU majoring in public relations and minoring in graphic design and marketing. She is currently serving as president of EMU PRSSA and is excited to be leading such a creative and dedicated group of individuals. You can usually find Abby outside anytime the weather is nice or otherwise spending her time behind a computer screen, working on one of her design projects. Connect with Abby on Instagram @abcattt.