Author Archives: EMU PRSSA

#PRinGR: Doing the right thing

By: Nicole Raymond

Conferences are a great way to build a network in your related field, but they also provide information to help you succeed and better yourself as a professional in your career. The Generation Grand Regional Public Relations Student Society of America Conference was full of networking and learning opportunities for students from across the region. The weekend-long event consisted of tours, networking opportunities, sessions, and panels on several different facets of public relations.

While there were several sessions with amazing learning opportunities throughout the weekend, I decided to focus on the Saturday morning sessions, which were titled “PR for the Earth: Green Thinking” and “PR for a Better World: Corporate Responsibility.”

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Photo Credit: GVSU Twitter

“PR for the Earth: Green Thinking” was moderated by Adam Russo from COM 161 and was filled with professionals from organizations that were serious about sustainability. This session focused on how organizations can make an impact in their community and in their world by rooting the idea of sustainability in their business culture and the effects of sustainable practices on an organization’s bottom line. Sharon Darby from Cascade Engineering stated that if you do what is good for the environment and the people, it will be good for business. However, another panelist Josh Leffingwell from Well Design Studio says that it is no longer newsworthy when organizations do good, rather it is a baseline that an organization must go above and beyond to be recognized by the media. People want sustainable products made by sustainable companies and many consumers will search for these sustainable practices and buy from organizations that have a sustainable commitment. When it comes to sustainability, there is always more that can be done and there is always room for improvement. Sustainability is becoming increasingly important in a society that votes with their money on the most sustainable organizations and products. When an organization commits to a culture of sustainable practices it will bring in customers and build a business.

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The second session was “PR for a Better World: Corporate Responsibility” moderated by Dino Baskovic from Vincena and was paneled by Stacie Behler from Meijer, Michelle Meulendyk from Amway, Audra Hartges from Steelcase, and Kelley Freridge from Wolverine World Wide. This session outlined why corporate responsibility is important for organizations and how those organizations can choose the corporate responsibility initiative that is right for them and the communities in which they reside. Community development is the footprint that is left behind. One of the first questions was “Why should corporate social responsibility be a priority of organizations?” Meulendyk answered by stating if we don’t, then who will?

Another ‘why’ factor of corporate responsibility is it’s the right thing and organizations should always be willing to do what is right. Consumers are creating a culture where corporate responsibility matters and not just talking, but doing and seeing the impact through the bottom line, social and feedback. Each community is different and Behler explained the importance of doing good in the community by matching community needs to the acts of service or donations provided to the community by businesses. Panelists were also asked how to help employees think of corporate social responsibility and the desire to make the community a better place by their employees. They explained that it was important to instill a culture of service within the work community and hire those who already have that culture instilled in them.

The earth and the community are important to our society and can play an important role in the money making ability of an organization. As more consumers care about how their products were made, it has become more important for businesses to practice green thinking and corporate responsibility.

Nicole Raymond is senior majoring in public relations and double minoring in marketing and communications. This is her first year serving on EMU PRSSA’s E-Board as VP of External Relations. Nicole is a wife, aunt, daughter, sister and friend. Connect with her on Twitter and Instagram @nicoleraymond74.

Dear PRSSA: Thank you!

By: Andrea Mellendorf

Dear PRSSA,

I’m not sure how to properly thank or say goodbye to an organization that’s given me so much in four years, but here we go.

Thank you for the years or professional development. For the professionals you have introduced me to who have contributed so much to my public relations success. Thank you for the agency tours, the workshops, the conferences, and more. For all of the things that have helped me grow in the profession outside of the classroom.

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Thank you for the mentorship. For introducing me to the people who are some of my most impactful mentors now. For providing relationships that will last a lifetime. For creating a support system to help me navigate this crazy college life and the PR career that will eventually follow.

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Thank you for the countless adventures. From Atlanta to Indianapolis to Austin to Seattle, this has been an adventure even greater than I could have imagined when I first came to a meeting four years ago. I’ve learned so much about myself just through fully immersing myself in this society in all corners of the country.

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Thank you for the challenges. I’ve learned the true art of resiliency and mastered the art of problem solving thanks to you. These have been some of the greatest life lessons and I wouldn’t trade any of the challenges for the world.

Thank you for the scholarship opportunities. Seriously, college is so expensive, so enough said here.

Thank you for the leadership opportunities. Serving this society as Chapter President for the past year+ has been one of my greatest honors. Working with some of the most brilliant student leaders I know has helped me to become a stronger leader, better collaborator, and all around team player.

Thank you for the friendships. For the lifelong PRSSbAes who I know will always be there for me no matter where I go. I can’t wait to watch them thrive in this field and change the world through strategic communication. I know they will do incredible things.

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Thank you for being such a major part of my four years at Eastern Michigan University. For helping me to grow into a better person, stronger leader, and more prepared member of the public relations profession. My PRSSA career may be coming to an end, but I’ll forever and always be a PRSSbAE in my heart.

Sincerely,

Andrea

Andrea Mellendorf is a senior and serves as the Chapter President for EMU PRSSA. She previously has served as the Chief Financial Officer and Vice President of Special Events and Programs for EMU PRSSA, and as an intern for the Grand Rapids Children’s Museum. Andrea currently is the Social Media Operator for The Honors College where she manages their Twitter, Facebook and Instagram, and for the College of Arts and Sciences, where she manages their Facebook and Twitter. Connect with Andrea on Twitter – @AndreaMell!

 

What a great ride it’s been!

By: Jordan Ross

Coming into college, I wasn’t exactly sure what I wanted to do with my life.

I started college as a computer engineering technology major, before switching to computer science, and then making the drastic leap over to journalism. If that sounded like a whirlwind reading, I can assure you that’s what it felt like living it as well. There were aspects of all of those majors that I really enjoyed, but none of them seemed to have that “it” factor.

Stuck and not knowing exactly what to do, I went to McKenny Hall to talk to an advisor at the University Advising and Career Development Center. While in the lobby waiting for my appointment, I noticed a rack of small handouts that had information about what career paths you could take with different majors. Next to the handout for journalism was a handout for public relations.

At the time, I had only heard sparingly what public relations actually was, but going into the meeting I knew I wanted to learn more about it. That conversation ended up changing my life, and here I am today getting ready to get my degree in public relations.

Four years ago, if you would have told me that I would be graduating college with a degree in public relations, the first thing I would’ve asked was “what the heck is public relations?” But now, I feel like the education I’ve received has prepared me for my next chapter in life.

That education not only applies to within the classroom, thanks to the professors who I could tell truly cared about my education, but also outside of the classroom, thanks to experiences like being in PRSSA.

From being a member who couldn’t even make it to all the meetings due to having a busy work schedule, to being elected the vice president of professional development, my college experience has shown me that anything is possible.

I’ll be continuing my education this upcoming fall semester as a graduate student at Eastern Michigan University, and I can truly say that everything I’ve learned and experienced during my time as an undergrad has prepared me for all that is to come next in my journey.

As you may have heard people say, college isn’t easy. There may be some days where you feel like you can’t do it anymore and you just want to give up. But take my advice: DON’T. My parents once told me before I started my first day of classes, that college is a marathon, not a race. Over the years, I couldn’t help but to remember that advice and understand how true those words are.

There’s been a lot of twists and turns along the way to get to where I am now. There’s been great times, and there’s been not so great times. But no matter what, I wouldn’t go back and change a single thing. Everything that we go through shapes us to become the people we are, and after looking back, it truly has been a great ride.

Thank you PRSSA, and to those I’ve had the opportunity to meet due to being in it. It’s an experience that I will never forget for the rest of my life.

Jordan PRSSA

Source: EMU PRSSA Facebook

Jordan Ross is a senior at Eastern Michigan University majoring in public relations and minoring in communications. Jordan is in his first semester serving as the vice president of professional development for EMU’s Eleanor Wright Chapter of PRSSA. Jordan is also a member of EMU’s Honors College and serves as the president of the EMU Student Center Student Employee Advisory Committee. You can find Jordan on Twitter @_JJRoss

 

                                                                                               

 

End of the year social tomorrow!

Join us Tuesday, April 18 at 5:30 in room SC 304 for our end of the year social! Come and help us celebrate another amazing year of PRSSA with snacks and games! We hope to see you there!

Internship alert!

If you’re a PR/marketing student seeking an internship opportunity within the health care field, an avid learner who’s interested in building a social media/email marketing campaign, with basic-intermediate skills in content creation, please email Ava for inquiries: ava@hospiceadvisors.com

End of the year social April 18!

Join us Tuesday, April 18 at 5:30 in room SC 304 for our end of the year social! Come and help us celebrate another amazing year of PRSSA! We hope to see you there!

A college career in review

By: Anissa Gabbara

College is one big ol’ emotional roller coaster, and as a senior, I can testify to that. I can probably speak for all seniors when I say that the past four years have been a combination of excitement for the future and fear of the unknown. But despite the emotional roller coaster, I’m happy to say that I’ve had a successful college career, even when there were a few bumps in the road.

Before transferring to Eastern Michigan University, I started my college journey at Schoolcraft College. I decided to major in business, with no particular reason or goal in mind. I knew what I loved at heart, which was music and entertainment, but at the time, I didn’t know what major would best suit those passions. Business seemed like the “safe choice.” I thought, “Maybe I can just start my own music business.”

One business class later, I knew it wasn’t for me. Being the creative person I am, I couldn’t stand to sit through another business class, but little did I know, my future career was right in front of me. At the time, I worked in the Communication Arts Department as the Department Head Dr. Taylor’s assistant. Dr. Taylor’s personality was larger than life. She was quite the opposite of me, as I am more introverted, and she could talk to anyone she walked passed without hesitation. She was the epitome of professional. She taught me the skills to become a better communicator, professional and leader. She was my first mentor and it was because of her that I started to gain an interest in the world of communications.

This newfound interest led me to my ultimate decision to major in public relations. It was my love for the arts, strong writing and communication skills and creative heart that led me to believe PR was the right choice.

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Photo Credit: EMU PRSSA Facebook

My journey in the PR program was not perfect, though. There were times when I questioned whether I had made the right choice, like when I was unable to get into the introduction course and thrown into an advanced course without having any prior knowledge or experience in the field. However, that didn’t stop me. I worked harder than ever to get through that course and my grade reflected it. I knew I was going to be OK.

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My confidence and self-belief led me to priceless opportunities, and I started to take more risks and get more involved on campus. Toward the end of my junior year, I ran for the PRSSA E-board and became vice president of public relations. The experience I gained as an E-board member was invaluable, as I gained leadership skills and valuable connections with professionals within the field. I also had the pleasure of presenting research with my peers at EMU’s 36th Annual Undergraduate Symposium. On that same day, I received an email from the promotions manager at Fox 2 News for an interview and eventually secured my first internship as their creative services intern. This past November, I was honored to have received the most prestigious and highly competitive award that a PR student could earn in the state of Michigan, and that is the Donald P. Durocher Memorial Scholarship. This was a major accomplishment and I am very proud of myself for it. These are just a few of the many memories I will take with me upon graduation.

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Photo Credit: PRSA Detroit

College can be a nightmare at times, but one day you’ll reminisce about some of the good things, like when you won that big scholarship, or when you secured your dream internship. College is bittersweet to say the least and while I look forward to moving on, I’ll never forget the amazing opportunities that college has granted me. Now it’s on to the next phase.

Anissa Gabbara is a senior at Eastern Michigan University studying public relations with a double minor in communications and marketing. She currently serves as the vice president of public relations on EMU PRSSA’s E-board. She has an interest in celebrity PR and hopes to one day work with some of the biggest names and corporations in the entertainment world. She plans to hone her craft while becoming a valuable source of information to others. You can follow her on Twitter @AnissaGabbara.