Monthly Archives: October 2017

#PRSSANC – An Experience of a Lifetime

By Josie Bobeck

October 5th was a big day for PRSSA. We woke up early to catch a flight to Boston, Massachusetts to go to the Public Relations Student Society of America National Conference.

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Source: giphy.com

Not only was this super exciting for us because we were invited back for the second year in a row to present a student development session, but we were able to attend seminars on the Revolution of Public Relations.

The session that I went to the stood out the most to me was the New Professionals Panel. See, I’m graduating in April, which is both exciting and terrifying. To be able to listen to people who were in my position a year or two ago who are successful young people was very appealing to me, and I am very glad I went. Below are a few of my key take-aways from the panel:

Pick two things you need in a job and two things you want, and the rest is extra. If location and salary is something really important when you’re job hunting, but you also want a job that lets you dress business casual and has good benefits, that is what you should focus on.  It’s okay to want those things, but you also have to be realistic.

Show your impact. You are capable of doing wonderful things, so make it happen and you will stand out.

Don’t be the hero. You physically, mentally, and emotionally cannot do everything for everyone, so it’s best to not even try.

Use your network. This is so important. You never know when you will cross paths with someone you met at #PRSSANC later on. The people in your network can help you in a multitude of ways , so it’s best to keep on good terms with them.

If you’re thinking you want to go to National Conference next year in Austin, Texas, I would recommend it 100%. You learn so much, you get to meet incredible people, and you get to travel to new places.

I’m lucky to have wonderful E-Board members to share these memories with. Boston has such an important place in my heart and I’m grateful to have been able to go to National Conference.

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Source: Josie Bobeck

Josie Bobeck is a senior majoring in written communication and minoring in communication. She is currently the VP of Public Relations, previously serving as VP of Member Relations. Josie hopes to one day work in a creative environment in a big city or for a record label doing publicity. Connect with Josie on Twitter at @Josephine3laine or by email at jbobeck@emich.edu.
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4 Things I Learned from my PR Internship at Make-A-Wish

By Abby Cousineau

“School can teach you a lot, but nothing beats real-world experience.”

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Source: Abby Cousineau

I’m sure you have heard this phrase more than a few times in your life. And while it sounds cliché, there is a ring of truth to it.

This past summer, I spent my days working for an awesome non-profit, Make-A-WishÒ Michigan. While I learned a ton about PR and communications at a non-profit, here are the top four things I got out of my internship:

  1. Being a good writer is crucial

I can honestly say I wrote something every single day at my internship. Whether it was an email, a press release, a feature story or social media copy, it felt like I was literally always writing. At most non-profits, Make-A-Wish included, there is a small communications department that is responsible for pretty much everything PR/marketing related, so being a strong writer is important. You learn a lot of these writing skills in school, but nothing truly prepares you for your boss telling you she needs social media copy, a feature story and a press release by the end of the work day. Being able to write well, write quickly and being capable of taking one topic and translating it into multiple stories fit for different mediums is essential.

  1. Having solid research skills is almost as crucial as being a strong writer

During the summer, there were many times where I had to write about something I had no clue about. Being able to gather information and apply it to your project is a very good skill to have. Your boss will expect you to be able to find out what you need to complete the task on your own, and they will want you to be able to take that information and put it into something organized & clear.

  1. Event planning is tedious

Make-A-WishÒ Michigan puts on multiple fundraising events every year and I got to be part of & observe one of their largest events: the Wish-A-Mile Bike Tour. This event lasts three days, participants ride over 300 miles and there are multiple “mini” events that take place over the course of the weekend. I won’t get into the whole thing, but I got to see first-hand how event planning works at a non-profit. SO much goes into this process & it is extremely tedious. Communication between team members and extensive preparation has to be more than solid to pull off large-scale fundraising events. The weeks leading up to the Wish-A-Mile tour were hectic, but seeing everything come together in the end was truly magical and made all the stress feel worth it.

  1. If you want to work in PR, you have to be passionate about the company you work for

I think this is especially true if you choose to work for a non-profit, but working in PR in general can be exhausting. At my internship I saw my supervisors put in 15 hour days, push themselves physically and mentally for three days during the Wish-A-Mile Tour, and spend countless hours planning events, writing stories and working on design projects. PR can be draining, but if you work for a company you truly believe in it makes everything easier. There were a few times where I questioned why I was going to school for PR, but when I saw a kid get their wish granted, or talked to a parent on the phone and heard them cry about how grateful they were for the wish experience, it made me realize how powerful and meaningful the jobs we do every day really are.

Abby Cousineau is a senior at EMU majoring in public relations and minoring in graphic design and marketing. She is currently serving as president of EMU PRSSA and is excited to be leading such a creative and dedicated group of individuals. You can usually find Abby outside anytime the weather is nice or otherwise spending her time behind a computer screen, working on one of her design projects. Connect with Abby on Instagram @abcattt.