Monthly Archives: September 2017

3 Tips For Promoting Your Business on Social Media

By Hope Salyer

Whether it’s your personal blog, a skill or service you have or a business you own or work for, social media, more specifically social media promotion, needs to be a large part of your plan to achieve success.

Companies spend thousands of dollars each year on social media and social media specialists to keep up with other companies on social media. A strong social media presence can help to either make or break a company. These 3 tips can help you begin to build or strengthen your social media presence.

Follow the 80/20 Rule

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Source: Giphy

One of the biggest mistakes I see is companies focusing too much on themselves. Who wants to follow a brand on social media who only promotes themselves? Social media is about building relationships with your followers. Focus on them, and your community, 80% of the time. The last 20& can be focused on yourself. If you follow this rule, your 20% will stand out and be better perceived than if you only talk about yourself.

Choose your personal or brand style and stick to it.

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Source: Giphy

Certain companies are known for snappy comebacks while others focus on more positive customer feedback. Both options can work when done correctly, but only if you’ve established the brand appropriately. If you’ve always done positive feedback and then snap at a random comment, it’s probably not going to turn out well. If that’s the style you want to follow, try to establish the tone early, stick to it and know when to draw the line.

Have a crisis plan in place.

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Source: Impactiv8

Speaking of drawing the line, you can’t control what other people say and think about your company (as much as we would like to). Because of this, crisis are inevitable. You don’t know when one is going to occur, so you need to have a plan in place so you can react on instinct, rather than having to wait and think of what to do. When something pops up at 3 am, you don’t want to wait until 10 am to respond. Having a plan in place makes it easier to respond quickly without having to stress about procedures and policies.

Do you agree with these tips? Do you have tips of your own? Feel free to comment below or tweet me @hsalyer01 your responses!

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How To Be Memorable

By NinaMaria Badalemti

Whether you are starting a new class, joining a new student organization, going into a job interview, or just trying to make new friends, we all want to be memorable. Being memorable is a huge part of networking and making connections with people. If you don’t stand out and people don’t remember you, you can say good-bye to that new job and making friends will be much more difficult. So here are four simple steps to make yourself more memorable to successfully create connections whatever your situation may be.

  1. Make eye contact.

Making eye contact with the person you’re communicating with shows them that you are not only listening, but also that you are comfortable with them. Having eye contact in a conversation instantly makes you more personable. This is a key component in getting people to want to listen to you. It also shows confidence, which allows people to gain a sense of trust and once again the ability to be comfortable with you.

  1. Be creative when answering simple questions.

Questions like “How are you?” and “Tell me about yourself” are easy to answer, maybe a little too easy. We often scratch the very surface when answering them and come up with the same response every time without really thinking about it. However, if you put just a little more thought and effort into answering them it will make you stand out. Use unique words; words other than the usual “fine”, good”, and “not bad”. Answers like that are pedestrian and overused. A little creativity goes a long way.

  1. Be excited about where you are.

Give yourself credit for how far you’ve come; no matter where you’re at in life, you got there yourself! You have yourself to thank! We all have low self esteem at times but realize that you are valuable and be confident. Being comfortable in your own skin and being excited when meeting new people gives you a fun quality. You will send off happy vibes that will make others excited to be with you.

  1. Be honest.

I think we can all agree that no one likes a liar. Yes, we all want to look good in front of new people, especially in an interview, and may tweak some of our answers but try to stick to the truth. It is easy to sense when someone is lying about something, which is an instant turn off. People respect those who are honest. It gives them a sense of authenticity which will certainty make you stand apart from those who are trying too hard and not acting themselves.

So there you are, four easy and certainly useful ways to make yourself more memorable. Remember, making an impression is all about being you!

NinaMaria is a senior double majoring in Communication and Electronic Media and minoring in Marketing. She is serving her first year on the EMU PRSSA E-Board as Vice President of External Relations. She hopes to find a career in Media that combines her interest in broadcasting and her passion for people. She also hopes to work in a big city one day. Contact NinaMaria through her email nbadalam@emich.edu.

Hunters Take Over PETA

By Hope Salyer

As public relations practitioners we are all familiar with crisis communication, backlash to campaigns and statements taken out of context. It is our job to plan ahead before launching a campaign. We have to ask ourselves, “What could possibly go wrong with this campaign? Is there anything in this campaign, graphics, promotional materials, planned statements, campaign slogans, etc. that could be considered offensive?”

If the answer to any of those questions is yes, we have to scratch what we were planning and come up with something new that won’t fall under one of those statements. Unfortunately, it isn’t always easy to know how things from a campaign will play out, and we find ourselves in the middle of a crisis just like PETA has found itself in recently.

PETA launched its “Shoot Selfies, Not Animals” campaign on Facebook, and very quickly hunters began to troll the campaign. The original idea was simple. With hunting season quickly approaching, PETA wanted the public to focus on taking selfies instead of posting photos of the animals they have killed during hunting season.

What they didn’t take into consideration? The massive amounts of hunters against PETA.

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Photo Credit: Facebook

Within a day, Facebook began blowing up with hunters posting photos of their most recent hunting kills with PETA’s filter. The words “Shoot Selfies, Not Animals” layered over photos of dead deer, turkeys, etc. filled my Facebook newsfeed, much like the one above, and have continued to show up on my feed ever since.

Even with the massive amounts of hunters taking over the filter, PETA is looking on the bright side of the matter. PETA released a statement from Executive Vice President Tracy Reiman saying, “PETA owes a big thank-you to the would-be trolls who are spreading our message of compassion.”

Sometimes the best way to deal with a crisis is to look at it differently. While many hunters have changed the original idea for the photo filter, the campaign has reached a larger audience than it might have otherwise been able to. According to PETA, the campaign filter has been used over 250,000 times and is currently the most popular filter on Facebook.
While it might not have turned out the way PETA had planned, the campaign was still a success. It’s not always possible to think of every way a campaign can possibly go wrong, but it is our job to be able to learn from it, grow and finish the campaign with success.

PETA’s original tactics for spreading awareness of PETA’s message might not have worked out the way they planned, but the overall outcome was achieved. More people are aware of PETA’s message than they were before the photo filter was launched.

Do you agree that this campaign ended up being a success? If you were PETA would you have reacted differently to the backlash? Let me know in the comments below.

Hope Salyer is a senior public relations major and journalism and communication double minor. Hope is serving as the Vice President of Professional Development and Special Events and Programming of EMU PRSSA. This is Hope’s second year serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency or local nonprofit in Michigan. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email hsalyer@emich.edu.