By Hope Salyer
Whether it’s your personal blog, a skill or service you have or a business you own or work for, social media, more specifically social media promotion, needs to be a large part of your plan to achieve success.
Companies spend thousands of dollars each year on social media and social media specialists to keep up with other companies on social media. A strong social media presence can help to either make or break a company. These 3 tips can help you begin to build or strengthen your social media presence.
Follow the 80/20 Rule
One of the biggest mistakes I see is companies focusing too much on themselves. Who wants to follow a brand on social media who only promotes themselves? Social media is about building relationships with your followers. Focus on them, and your community, 80% of the time. The last 20& can be focused on yourself. If you follow this rule, your 20% will stand out and be better perceived than if you only talk about yourself.
Choose your personal or brand style and stick to it.
Certain companies are known for snappy comebacks while others focus on more positive customer feedback. Both options can work when done correctly, but only if you’ve established the brand appropriately. If you’ve always done positive feedback and then snap at a random comment, it’s probably not going to turn out well. If that’s the style you want to follow, try to establish the tone early, stick to it and know when to draw the line.
Have a crisis plan in place.
Speaking of drawing the line, you can’t control what other people say and think about your company (as much as we would like to). Because of this, crisis are inevitable. You don’t know when one is going to occur, so you need to have a plan in place so you can react on instinct, rather than having to wait and think of what to do. When something pops up at 3 am, you don’t want to wait until 10 am to respond. Having a plan in place makes it easier to respond quickly without having to stress about procedures and policies.
Do you agree with these tips? Do you have tips of your own? Feel free to comment below or tweet me @hsalyer01 your responses!