Monthly Archives: March 2017

Why join PRSSA? Here are 3 reasons!

By: Hope Salyer

Why join PRSSA? That’s a question I get asked a lot as an E-Board member for our Chapter. Students want to know why they should join an organization that brings in people to lecture and costs $65 to join. The last thing full-time or even part-time college students want to do is listen to another lecture at 5:30 p.m. on a Tuesday and have to worry about coming up with an additional $65 for school. Trust me, I get this. But I’m going to tell you three reasons why you should join PRSSA anyway.

  1. Lifelong relationships.
Wiard's Orchard

Photo Credit: Nikki Mikolon

Trust me when I tell you that some of the best friends I’ve gained at my time at Eastern have been from joining PRSSA. PRSSA isn’t solely about career building. It’s a great organization for that, but it’s also a great organization to join if you want to make new friends. At EMU, our PRSSA Chapter holds socials about as often as we have guest speakers. We try to keep a balance between social and professional development, so it’s really the best of both worlds.

With that being said, this organization is filled with students like you who have a lot of the same goals and majors you do. These students understand what you’re going through. PR is one of the most stressful careers you can go into, and that stress definitely begins during your time in college. Joining PRSSA allows you to make friends with people in your major that can help you during those stressful times. These people know PR campaigns, they know social media, they know how to write a plans book. If you need help, you can look to any of your fellow PRSSA members and I guarantee they can help you out. This goes for when you’re in college and even after you graduate.

  1. Professional development.
professional development

Photo Credit: Education World

PRSSA offers so many opportunities for professional development. We’re going into a field that is growing and has a lot of job opportunities. Public relations is also one of the most competitive fields to break into. Because of this, PR students have to begin professional development during college. You need to know how to write a resume and cover letter that is going to get you noticed. You need to have experience in the public relations field before you graduate. Ideally, this should come from multiple internships, but if you only have one, you need to be able to show the experience you have gained from your courses and student organizations during an interview. PRSSA is going to give you these experiences, and it will also teach you how to articulate the experiences you already have to a hiring manager.

  1. Networking.
Business Communication Duplicate model

Photo Credit: Live Books Blog

I know you hear this all the time, but networking is so important these days. You have to make connections with people so you will have those relationships to draw on later when you need them. Now I get it. You’re a busy college student. You don’t have time to seek out a mentor. You don’t have time to attend these workshops and conferences your school provides you with. I know all about being busy, but you will make time for the things that are important to you. With that being said, PRSSA makes it easier for you to make those connections without the excuse of you being busy. This is a great student organization for PR students to take advantage of. You can attend conferences, meet professionals in your local area, and gain extra knowledge and experience that you can’t get in the classroom.

As a PRSSA member at Eastern, you meet every two weeks for an hour and a half. During this time, you can make friends, work on professional development, and network all at the same time. College students love to multi-task, and PRSSA is a great option for you to gain the skills and experience you need for life after college. These are my top three reasons for joining PRSSA, but I want to know what your top three are. Let me know in the comments below, and don’t forget to join your school’s PRSSA Chapter!

Hope Salyer is a junior public relations major and journalism and communication double minor. Hope is serving as the Chief Financial Officer of EMU PRSSA. This is Hope’s first semester serving for the PRSSA E-Board. A Michigan native, she hopes to start her career working for an agency in the Detroit area. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email


5 tips for updating your resume

By: Abby Cousineau

resume 5 tips

Don’t let a bland resume hold you back from landing your dream job.

Resume is defined as a brief summary of one’s education, qualifications, and previous experience. In other words, that single piece of paper pretty much determines whether you get called for a job interview.

The thought of sitting down and updating your resume can be downright terrifying. The reason why it feels like this is probably because you assume it’s going to take hours to get it right. But what if I told you that fixing your resume really isn’t that hard?

Make substantial strides in updating your resume by following these five quick, HR-approved tips that will make your piece of paper stand out.

  1. Highlight accomplishments.

Yes, employers need to know what you did, when you did it and where you did it, but one thing people tend to leave out is what they are truly proud of in a past job. Instead of just outlining the basic job responsibilities and leaving it at that, try adding a “key accomplishments” section where you lay out the achievements you are proudest of.

It may look something like this:

  1. Eliminate clichés.

Refrain from including popular clichés like “detail oriented” or “out-of-the-box thinker” in your resume. Employers see these phrases so often that meaning is pretty much entirely stripped away from them. Instead, locate these clichés and replace them with less popular synonyms. A great tool for finding alternative words is Power Thesaurus.

  1. Replace the objective with a summary.

The top of your resume is the first place recruiters look, so don’t waste it describing your objective. Recruiters know what your objective is: to get the job. Instead, use this key spot on your resume to introduce yourself and outline what valuable skills you will bring to the company.

  1. Include key words.

If you are applying to jobs online, there is a good chance your resume will not be initially viewed by a human. Likely your resume will be scanned for key words by a computer and then either be discarded or end up on someone’s desk.

Thus, it is important that you highlight key words from the job description in your resume and weave them throughout your resume.

  1. Make your previous job experience work.

If you are a student or a recent graduate with little relevant work history, be inventive and make other job responsibilities work. For example, if you worked at a coffee shop while in school, yes, you probably gained little traditional PR-related experience, however, you may have learned skills in customer service, time management, interpersonal communication, team work, upselling, etc.

All of these abilities are valuable and can be applied to many fields of work. Additionally, you can include relevant courses and class projects and experience from internships as well.

Abby Cousineau is a junior at EMU majoring in public relations and minoring in graphic design and marketing. Abby is currently serving her first year on EMU PRSSA E-Board as social media director. She was drawn to social media because it allows her to merge her passions of writing and design. You can usually find her outside any time the weather is nice, or exploring the Ann Arbor restaurant scene. Connect with Abby on Twitter @abcattt.

Student and PR Pro Mixer April 13!

Want to network with PR professionals from the Detroit area AND win a free PRSA Detroit membership upon graduation? Come to the Student and PR Pro Mixer on Thursday, April 13 from 5:30 to 7:30 p.m. located at the Local Kitchen & Bar at 344 W. Nine Road in Ferndale, MI 48220. This event is free and will have complimentary appetizers and a cash bar. Please RSVP at If you have any questions, please contact Nancy Skidmore at 248-545-6499 or

Student and PR Pro Mixer_022717B

Internship alert! Identity PR

If you are a junior or senior looking for a PAID internship, Identity PR, an integrated public relations firm located in Bingham Farms, Mich., is currently hiring summer interns, one candidate for their media relations and marketing team and one candidate for their social media team. Click here to apply!


Young Professionals Panel tomorrow!

Be sure to attend EMU PRSSA’s Young Professionals Panel Tuesday, March 28 from 5:30 to 7 p.m. in SC 304. This is a wonderful opportunity to learn from some young PR professionals and ask any questions you might have. We hope to see you there!

Internship alert! Inteva Products

Are you a sophomore or junior PR major still looking for an internship? Inteva Products, LLC, a Tier-1 global automotive supply company located in Troy, Mich., is currently seeking a full-time global marketing and communications intern. This is a paid internship and the intern would ideally work 5 hours/day, 5 days/week through the summer and school year. To fill out the application, click here. Additionally, you must send your resume to Danielle Leone.


Mindfulness 101: #5igns

By: Josie Bobeck

As a part of EMU’s Campaign to Change Direction, our Bateman team set up a mindfulness session presented by Counseling and Psychological Services. According to, “Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.” Being mindful can help with the sign changes in personality because it makes you aware of your surroundings and makes you become intentional of your actions.

During the mindfulness session, we ate a craisin. We observed it, smelled it, and spent a good amount of time ingesting a single morsel of dried fruit. But you know what? Never in my life before that moment would I have ever taken so much time to think about what I was really doing while doing something so simple.

Another exercise we practiced was listening to a piece of instrumental music and focusing our ears on one instrument in particular. Personally, it made me really think about what I was doing. I was focusing on the violin’s notes, the beat of the music, and the overall sound of the violin among the other instruments.

My main takeaway from the mindfulness session was just being more intentional of what I’m doing. What am I looking at while I’m walking? It’s focusing on my favorite part of my favorite song and actually paying attention to it, not just listening to it. It’s being present in the moment and taking it in for what it really is.

A major part of what EMU’s Campaign to Change Direction revolved around was one simple question: what are you hopeful for? The campaign may be over, but take a moment out of your day to think about what you’re hopeful for.

Josie Bobeck is a junior majoring in public relations with a minor in psychology. This is her first semester serving as vice president of member relations. She hopes to one day work in nonprofit PR. Josie enjoys spending time with her two dogs, her cat, and her family. Josie can be reached on Twitter @josephine3laine or via email.