Daily Archives: February 3, 2017

Identity PR agency tour Feb. 10!

Join EMU PRSSA for an agency tour at Identity PR on Friday, Feb. 10 from 10 a.m. to noon. Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Identity builds and deploys strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 8:30 a.m. Please register accordingly.

*Paid members only. For more information, please contact Chapter Vice President of Professional Development Jordan Ross at jross40@emich.edu.

Please sign up using our Eventbrite. For more information about Identity PR, click here!


The struggle with recruiting

By: Nikki Mikolon


Photo created by Nikki Mikolon using Canva

Every organization focuses on recruiting whether it’s a school or sorority. All groups want more people to join their membership to be able to share their experiences with others. These organizations want to scream to the sky why they are the best fit for each individual.

Recently, our PRSSA Chapter attended the Winter Festival for organizations on Eastern Michigan University’s campus to recruit new members of the student body. Students, new and current, come to the event to check out the two hundred and one organizations at EMU.

Public Relations Student Society of America (PRSSA) Chapters all over the nation struggle with recruiting new members, especially small Chapters like EMU’s. How does one convince a college student that joining a “professional development” organization is more beneficial than just for his or her resume?

The national site for PRSSA does list some ways to help with recruiting new members, but here are some reasons why joining PRSSA changed my college experience:

1. Adventure

Joining PRSSA with EMU and other Chapters across the country gives students the opportunity to explore their studies, the PR field, and even the world! Since joining PRSSA, I have been able to visit more than half a dozen pubic relations firms and other agencies. I have also been able to travel to the National Conference in Indianapolis and other members have traveled to Texas and Alabama with PRSSA.


EMU PRSSA at National Conference 2016

2. Skill builder.

As a member of PRSSA, I have had the pleasure to be on the executive board in a couple of different positions. These positions have given me endless opportunities to benefit from. Through these positions, I now have experience with blog writing, working with other professionals in the field, and even event planning. This organization has also given me the opportunity to speak at the National Conference and give a professional presentation in front of many other members in the society.

Being part of the PRSSA Bateman Competition is also a great “resume” builder. Bateman gives members like myself a chance to put together, and most importantly, execute a PR campaign for the chosen client.


EMU PRSSA at National Conference 2016

3. Lifelong connections.

One of the most important benefits one receives from joining a “professional development” organization like PRSSA is the lasting relationships fostered along the way. Being a commuter, it is hard to “fit in” or find a place at a university. It is human nature to want to be a part of something, and being in PRSSA, myself and other members have found their place with people aspiring to the same goals. Not only have I found lifelong friends through PRSSA, but I have also made professional connections that I would not have without this organization.


EMU PRSSA at Wiard’s social outing

The moral of the story is, just because an organization is meant to be professional, doesn’t mean that it isn’t fun or comes without its perks. Thank you to the society for all the opportunities to prosper and thank you to the friends made along the way that made my experiences even better.

Nikki Mikolon is a senior majoring in public relations and minoring in marketing. As a Detroit native, she hopes to spend her beginning years working for the city and being a part of its renaissance. Connect with Nikki on Twitter @nikkimikolon.