Daily Archives: February 1, 2017

The best and worst PR of 2016

By: Nicole Raymond


Photo created by Nicole Raymond using Canva

The year 2016 witnessed drastic change throughout the world that will go down in history. There were plenty of memorable PR moments this past year, and I’ve chosen two for us to learn from. Here are my top picks for the best and worst PR of 2016:

In a bold move toward the right direction, Cover Girl, who typically hires female celebrity spokespeople, did something mind blowing when they hired a male high school student to be the newest face of the Cover Girl brand. Although Cover Boy James Charles is not a celebrity in the traditional sense, he does have well over half a million followers on Instagram and 100,000 subscribers on YouTube.

This big decision made by Cover Girl allowed the brand to show their disapproval of the gender stereotypes our culture perpetuates. The year 2016 saw a lot of acceptance and many brands used their platforms to showcase their commitment to crushing stereotypes, which is why I chose Cover Girl for the best PR in 2016 (Safronova, 2016).

Wells Fargo had a heavy crisis on their shoulders when it was discovered that millions of fake bank accounts had been created by employees, in real customers’ names to meet their sales goals. This crisis was huge, and Wells Fargo couldn’t seem to make it out of the headlines.

Initially, the banking giant tried to fix the crisis by firing more than 5,000 employees, but that wasn’t enough. More and more information trickled through their Band-Aid covered wound. They allowed the woman in charge of the employees to retire and keep her millions of dollars in bonuses and stocks, even though she failed to see the misjudgment of her employees and stop their actions.

Furthermore, Wells Fargo’s two CEOs have been signing off on their annual reports, meaning they were either ignorant and weren’t doing their jobs properly, or they knowingly were committing fraud. Their CEO was eventually forced to resign and all the while their PR practitioners were creating videos to tell their public that Wells Fargo was trustworthy, furthering their time in the limelight. Maybe not the best use of resources, which is why I chose Wells Fargo for the worst PR of 2016 (Watson, 2016).

Do you think there was a company with better or worse PR than Cover Girl and Wells Fargo in 2016? Let me know in the comments or by tweeting me @NicoleRaymond74.

Nicole Raymond is senior majoring in public relations and double minoring in marketing and communications. This is her first year serving on EMU PRSSA’s E-board as VP of External Relations. Nicole is a wife, aunt, daughter, sister and friend. Connect with her on Twitter and Instagram @nicoleraymond74.


EMU PRSSA E-Board elections March 14!

EMU PRSSA will be electing the new 2017-2018 executive board at our Tuesday, March 14 meeting. Elections will start promptly at 5:30 p.m. in SC 304.

To apply for any E-Board position, members must submit a letter of intent (a cover letter) that states why they would be a good fit for the position and why they want the position. Please submit a resume with your letter. Please submit all applications by Friday, March 10.


Positions available include:

  1. President: Organize the general and executive board meetings in association with the Vice President of Member Relations and oversee the flow of the organization as a whole. Assist with special projects; act as a liaison to PRSA Detroit and official advisors, assist in the coordination in the fall Student Development Conference.
  2. Vice President of Professional Development: Assist in coordination of the Student Development Conference, assist with special projects. Help obtain portfolio opportunities for members, coordinate professional development efforts, continue to add internship contacts to the internship spreadsheet, work with the members to find internships, handle alumni information.
  3. Vice President of Member Relations: Manage the PRSSA Gmail account. Check account daily and forward emails where they need to go. Communicate with members to find out their idea of what they want out of membership in PRSSA, create surveys to assess interest in member topics, liaison between members and executive board, coordinate outreach to PR related classes to talk about PRSSA, contact all new members to make them feel welcome.
  4. Chief Financial Officer: Process requisitions and account transactions, act as principle advisor for fundraising, oversee fundraising committee, keep updated and accurate account records, keep executive knowledgeable of financial status including outstanding balances, etc.
  5. Vice President of Public Relations: Distribute flyers and other materials to potential members. Write and submit press releases to local media outlets when required, clip articles with PRSSA mentions in published materials, maintain and update bulletin boards throughout campus, manage blog.
  6. Director of Social Media: Maintain social media presence of EMU PRSSA on Facebook, Twitter and Instagram.
  7. Vice President of Special Events and Programs: Plan the induction ceremony and spring gala, assist VP of Member Relations in planning social events for members, coordinate the Student Development Conference, assist in any other special projects as they come up.
  8. Vice President of External Relations: Coordinate chapter events and activities outside of regularly scheduled PRSSA functions or events. This includes at least one community outreach event each year and overseeing the logistics of the Bateman Competition.

To see a more detailed list of each position’s job responsibilities, click here: Executive Board Positions.