Monthly Archives: January 2017

Resume and cover letter writing workshop tomorrow!

EMU PRSSA will be having a resume and cover letter writing workshop on Tuesday, Jan. 31 from 5:30-7 p.m. in SC 304. This is a wonderful opportunity to receive feedback on your resume and improve your writing skills. The workshop will be led by guest speaker John Carlson. See you there!

The connective power of Fitbit

By: Andrea Mellendorf

Wearable technology. Fitness trackers. By now, we’ve all at least heard of these latest-and-greatest additions to the technology world, if not purchased one or more for ourselves.

My wearable technology of choice is my Fitbit Alta. I originally purchased my Fitbit so I could track my steps for a couple of months working for a summer camp, but I realized very quickly that there was an entire social side of Fitbit that I wasn’t expecting.

Besides telling you how many steps you’ve walked each day, whether or not you’ve met your exercise goal, your sleep patterns and more, Fitbit also provides its users with opportunities to compete again and communicate with other Fitbit users, no matter where they are.

Join a Workweek Hustle or a Weekend Warrior Challenge and you can see how your activity levels match up with that of you or your friends. You can even challenge yourself, and track how your steps measure up against notable trails and landmarks around the country.

What often seems like just a personal fitness tracker is actually so much more. Thanks to the app portion of the Fitbit, fitness is now a social activity. Just like you can on every social media application, the Fitbit app allows you to keep up with your friends, message them, and cheer them on in their fitness journey. Your friends near or far, can now be connected on another level and another platform, through fitness.

As we see Fitbit coming out with more and more new and updated styles of their fitness trackers, you can also see advances in the smartphone app that goes along with the trackers. You can now purchase Fitstar and Fitstar Yoga, allowing a new level of engagement with the Fitbit brand and its products.

The online component of fitness trackers has made exercise a social activity. Imagine if the fitness trackers did not have a communicative component to them. What if we simply just saw our own steps, sleep and heart rate? It could be argued that they might not be as popular. But, when fitness becomes fitness and virtually hanging out and competing with your friends, there becomes an added level of desirability that comes with the product.

Fitbit has changed the way we think about exercise and sharing our fitness habits with others. With the Fitbit app, we don’t only keep up with our own fitness endeavors, but we can also connect with our friends. In a world where most people crave connection and having access to their whole life on their smartphones, the Fitbit app provides the perfect outlet for what the world craves. I personally have joined the social world of Fitbit. What are your favorite fitness tracking apps and wearable technology?

Andrea Mellendorf is a senior and serves as the Chapter President for EMU PRSSA. She previously has served as the Chief Financial Officer and Vice President of Special Events and Programs for EMU PRSSA, and as an intern for the Grand Rapids Children’s Museum. Andrea currently is the Social Media Operator for The Honors College where she manages their Twitter, Facebook and Instagram, and for the College of Arts and Sciences, where she manages their Facebook and Twitter. Connect with Andrea on Twitter – @AndreaMell!

Making the most out of your college experience

By: Anissa Gabbara

making-the-most-out-of-your-college-experience

Source: Pixabay.com

College is a time for you to build your professional persona, and one way to do that is by taking advantage of every opportunity that comes your way, while gaining skills that you can show off to future employers. Here are a few things you can do to get the most out of your college experience.

  1. Join organizations.

One way to ensure that you get the most out of your college experience is by joining an organization that is geared toward your interests. Last year, I took it upon myself to start getting involved, so I joined the Public Relations Student Society of America (PRSSA), initially as a member. Not too long after, I was ready to take on a leadership position, so I ran for E-board and eventually became vice president of public relations. Leadership positions look excellent on your resume, but it also gives you experience with working in a team. Employers will appreciate this!

  1. Find an internship.

If there’s anything that truly prepares you for a professional career after college, it’s a good internship! Over the summer, I completed my first internship at Fox 2 News as a creative services intern. I walked away with so many new skills that I can take with me in my career. It’s also a wonderful addition to my resume. Nothing can prepare you more for the professional arena than an internship, but that doesn’t mean what you learn in class is not equally as important.

  1. Take your classes seriously.

Yes, internships are invaluable, but what you learn in class will prepare you for the work you will be doing during your internship, so don’t slack off! It’s important to do well in class so you can build an impressive portfolio to show off to your potential employers. Of course, internships are much more exciting and you get hands-on experience in the field, but don’t underestimate the value of your classes!

Anissa Gabbara is a senior at Eastern Michigan University studying public relations with a double minor in communications and marketing. She currently serves as the vice president of public relations in EMU’s PRSSA Chapter. She has an interest in celebrity PR and hopes to one day work with some of the biggest names and corporations in the entertainment world. She plans to hone her craft while becoming a valuable source of information to others. You can follow her on Twitter @AnissaGabbara.  

Agency tour alert! Identity PR

Join EMU PRSSA for an agency tour at Identity PR on Friday, Feb. 10 from 10 a.m. to noon. Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Identity builds and deploys strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.

A carpool will be available, with a $5 gas contribution, departing from the EMU Student Center at 8:30 a.m. Please register accordingly.

*Paid members only. For more information, please contact Chapter Vice President of Professional Development Jordan Ross at jross40@emich.edu.

Please sign up using our Eventbrite. For more information about Identity PR, click here!

Resume and cover letter writing workshop Jan. 31!

EMU PRSSA will be having a resume and cover letter writing workshop on Tuesday, Jan. 31 from 5:30-7 p.m. in SC 304. This is a wonderful opportunity to receive feedback on your resume and improve your writing skills. The workshop will be led by guest speaker John Carlson. See you there!

Twitter chat Jan. 24!

Please join us for a Twitter chat on Tuesday, Jan. 24 from 6-7 p.m. We will be discussing the benefits of participating in student organizations! We will be using the hashtag #EMUSMPR. Don’t miss out!

Becoming a better writer

By: Josie Bobeck

becoming-a-better-writer

Photo created by Josie Bobeck using Canva

I love writing, and I love that I’ve found a career path that will allow me to do something I enjoy doing and be creative. Writer’s block is a real thing, though, and it can really suck sometimes. For instance, I had absolutely no idea what to write for this blog post. It takes a certain spark of motivation for me to get it into gear. Over time, I’ve found that there are tips and tricks to become a better writer.

Write down all your ideas. It doesn’t matter what they are, but just do it. That way you can go back and reflect. You might overhear a snippet of a conversation or hear a song lyric or quote that inspires you, and that can really help later on.

Read more. Back in high school, I took AP Literature and Composition, and that class forced me to read some classic pieces of literature that stayed with me. The more you read, the more you’re introduced to different styles of writing. The more you know about the different styles, and the more cultured you are, the better your chances are of finding your own voice.

Write, and write often. You won’t get any better at something if you don’t do it often. The more you write and revise your work, the more likely you are to catch your mistakes and be confident in your work.

Right click. Your thesaurus is your best friend when it comes to expanding your vocabulary. Keep a list of words in your documents so you can refer back to them later.

Don’t be afraid of criticism. If you want to become a better writer, part of that process includes making mistakes. That’s OK. You’re supposed to. You’re not going to be a perfect writer overnight.

Don’t put it off. Even writing essays for class can improve your writing. Don’t wait until the last minute to write that three page paper. Put 100 percent into it and your effort will show.

It’s possible to become a better writer and to enjoy it. All it takes is some practice. It may not come easy, but in the end it will be worth it.

Josie Bobeck is a junior majoring in public relations with a minor in psychology. This is her first semester serving as vice president of member relations. She hopes to one day work in nonprofit PR. Josie enjoys spending time with her two dogs, her cat, and her family. Josie can be reached on Twitter @josephine3laine or via email.