5 PR lessons learned from “Fantastic Beasts and Where to Find Them”

By: Nicole Raymond

Public relations lessons can be found in the strangest of places, if one only remembers to look for them. The Harry Potter universe is expanding once again as J.K. Rowling has created another segment to entice her audience who keeps coming back for more. While “Fantastic Beasts and Where to Find Them” is a movie filled with action and adventure, it is also filled with advice for PR practitioner. Here are five quotes from the movie that can help you in the PR field:


Source: cineworld.ie

“I ask all of you, who does this protect? Us or them?” — Graves

Sometimes it’s important to ask this question. Although Graves was referring to the secrecy and laws protecting the no-majs (non-magical people) from the knowledge of wizards and magic, PR professionals need to protect both “us” the organization and “them” the public. It is a practitioner’s job to act in the best interest of the public while also helping the organization. If you’re concerned about the organization’s actions, it’s best to reference this question and decide who the actions are protecting. If the public isn’t one of the answers, you should reevaluate the actions.


Source: inverse.com

“We’ve lived in the shadows for too long.” — Graves

The lesson to be learned from this quote is to not live in the shadows for too long. People will forget you or your brand if you stay silent. This doesn’t mean you should send out a press release for everything your organization does, but you should keep in contact with your public, reporters and other connections to ensure you remain at the forefront of their minds. Engage the public on social media, send reporters things they may be interested in and write notes to connections about the work you’ve been doing. This will ensure you live in the light rather than the shadows.

“Contain this, or it’ll mean war.” — Seraphina

This quote made by Seraphina, president of the Magical Congress of the United States of America, referenced the crisis situation unfolding in New York, stating if they didn’t get the situation under control, a war would break out between the wizards and the no-majs. Like any PR professional in a crisis, Seraphina wanted to take care of the issue as efficiently and effectively as possible to avoid further conflict. Most PR crisis won’t mean literal war, however, it can mean more problems for an organization, so containing the crisis is imperative.

“No, I’m the only one like me.” — Jacob

Jacob is everyone’s favorite no-maj and for good reasons. He’s hilariously enthralled with the magical world. Wizards and no-majs aren’t supposed to interact in America, but a budding romance soon arises between Queenie, a witch, and Jacob, a no-maj. She asks him, “Are all no-majs like you?” Just like Jacob, you are unique and have qualities others don’t. PR practitioners should use their uniqueness as an advantage and shouldn’t be afraid to use their own style. Be true to yourself and the organization you represent. After all, you’re the only one like you.

“My philosophy is that worrying means you suffer twice.” — Newt

Take a note from Newt: Worrying is the worst and it does no good. Like the quote says, “worrying means you suffer twice” because you add unnecessary stress to a situation and it does nothing to improve the situation. PR practitioners are often faced with stressful situations, but instead of worrying, they should think, plan or act to resolve the situation. If nothing can be done, don’t create stress by dwelling on the situation, move on and learn from the mistake.

Nicole Raymond is senior majoring in public relations and double minoring in marketing and communications. This is her first year serving on EMU PRSSA’s E-board as VP of External Relations. Nicole is a wife, aunt, daughter, sister and friend. Connect with her on Twitter and Instagram @nicoleraymond74.


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