Knowing your stuff: Why it’s so important

By: Anissa Gabbara



Being well read is crucial in public relations and your professors have probably preached this to you countless times, but it’s true. In an ever-changing industry, you must stay informed. If you’re an aspiring PR practitioner, but you don’t really care about the latest trends in the field or what’s going on in the world, pick a different major or get with the program. Here’s why:

  1. It’s good for your clients.

A well-read PR practitioner is a credible one. If you know your stuff, it will reflect in your work and your client will notice. If you’re staying up to date on current events and the latest innovations in PR, social media and marketing, it will serve as a benefit to your client. Using your knowledge as a tool only provides reassurance to your client that he or she is getting the best of the best.

  1. It makes you a valuable employee.

Not only is knowing your stuff great for your client, but it’s also beneficial to your company. More so than ever, companies are seeking employees who are knowledgeable, reliable, and guaranteed to deliver the best results. The more up to date you are on what’s going on in the PR industry and the world around it, the more you can effectively contribute to the success of the company.

  1. Makes for great conversation.

As I mentioned earlier, if the latest news in the PR industry or the world in general sparks none of your interests, learn to love it, because once you leave college and enter the real world, people are going to want to talk about it. Current events will probably make up the majority of your morning conversations with your co-workers, so don’t be left out! Better yet, don’t make yourself look foolish by being completely clueless about what’s going on in the world. It’s that important!

It’s understandable if your schedule doesn’t allow you to be as well read as you’d like, but try to set aside at least five minutes of your day to scroll through your news feed or visit your favorite news site to get a general rundown of what’s happening that day. You won’t regret it!

Anissa Gabbara is a senior at Eastern Michigan University studying public relations with a double minor in communications and marketing. She currently serves as the vice president of public relations in EMU’s PRSSA Chapter. She has an interest in celebrity PR and hopes to one day work with some of the biggest names and corporations in the entertainment world. She plans to hone her craft while becoming a valuable source of information to others. You can follow her on Twitter @AnissaGabbara.  


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