By: Greta Dreyer
Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.
As public relations practitioners, we should be avid consumers of the news. In order to stay up to date with clients, PR practitioners use the news and media as a means of staying current on social issues, social trends, and things that their clients are doing or should be involved in. But let’s face it, we don’t always have the time or the desire to sift through article after article during our busy days. The Pocket app is a great tool for PR practitioners because it allows them to easily save articles to be read later.
The Pocket app allows you to save different articles, videos, and links that you have read or have yet to read, and want to save for later. The Pocket app was launched in 2007 in San Francisco for both Apple and Android by its creator Nate Weiner. The pocket app also allows the reader to discover articles that interest them or that they find useful. The articles you save will automatically sync across your phone, tablet, and computer so that you can come back to them whenever you’d like, even if you are offline. You can save to Pocket from pretty much anywhere, including your computer, Safari, or email. You can also save to Pocket from your favorite apps, such as Facebook, Twitter, Flipboard and Feedly.
Once you are in Pocket, you are able to highlight parts of articles that you find interesting. You can also create tags for different articles. The “tag” option allows the reader to create different folders within Pocket, which makes it very easy for you to group related articles, videos and links, making it easier to find them. The Pocket app also has a clean, easy-to-view layout that is free of distractions. Pocket is also customizable to make reading more enjoyable. The reader can also have their articles read aloud to them with Pocket’s easy-to-use “text-to-speech” feature.
Pocket also has a feature called “discover.” The discover feature allows the reader to quickly discover stories by recommending them to the reader based on the ones they have saved, as well as who their followers follow. The reader can also discover stories by linking the reader’s Facebook and Twitter accounts with the Pocket app.
Pocket premium is an upgrade from the free version of the Pocket app and it costs the user $4.99 a month. With Pocket premium, the reader has a permanent library to keep a personal backup of what they save. They also have a full-text searching feature, which allows them to find anything on their list that is saved in Pocket. In addition, Pocket premium offers suggested tags so that readers can get organized faster. The price of Pocket premium may vary by location, and subscriptions will be charged to the reader’s credit card through their iTunes account.
As a Pocket user, I have found the Pocket app extremely useful when pressed for time and unable to read articles instantly. Pocket is simple, easy to use, and seamlessly compatible with other apps, which makes it great for busy public relations practitioners. I highly recommend it!
Greta Dreyer is a junior at Eastern Michigan University where she is double majoring in political science and public relations. She hopes to work in crisis PR as well as run for political office one day. Greta enjoys writing about her faith, politics, and public relations issues. She is also an active member of EMU Students For Life. Connect with Greta on twitter @gretadreyer.