By: Jordan Ross
Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.
Of course, you’ve heard of Facebook. It’s used by billions of people around the world. A large majority of those users have the app downloaded onto their mobile devices. The Facebook app allows you to post on your own page and interact with others.
But what if you’re working with an organization and need a tool to be able to quickly interact with your audience or fan base? Or what if you need to be able to see the metrics of your audience? That is where the Facebook Pages Manager App can help. This app created by Facebook is not like the typical Facebook app that most people have downloaded to their mobile devices.
I found this tool in the beginning of the fall 2016 semester as I was beginning my internship as the social media coordinator for the EMU Convocation Center. One day, we were receiving a lot of messages on our official Facebook page, and I thought that I would just be able to check them through the regular Facebook app that I had already downloaded.
As we kept receiving more messages, I was not getting any of the notifications. The only way I could see that we were getting messages on our page was to go through the regular Facebook page and check if we had any messages manually.
With social media, the timeliness of your responses is key. Our Facebook page has an average response time of around three minutes, and we pride ourselves in making sure that people feel that their inquiries are handled in a timely fashion. The Facebook Page Manager App has aided in that short-response time; once we receive a message or any other notification, I get it instantly without having to manually go in and check through the regular Facebook app or website.
Easy setup: The Pages Manager App connects right to your Facebook account and links all of the pages that you are affiliated with to the app.
Less confusion: You no longer have to worry when you post on Facebook if you are doing so through your organization’s Facebook page or your own personal Facebook page. This way, you know that what you are posting will go straight to your organization’s page.
Fast response time: When your page receives a message through Facebook, you can easily go right into the app and respond. Through the regular Facebook app, it’s not that simple.
Learning curve: Many people are used to the regular Facebook app, but the Pages Manager App has many differences from the main app and has different functionality. It may take some time to get used to all the app can do.
No active feed of others’ pages: The main emphasis is on your own posts. If you were looking to use this tool to see what others are saying on their own page, this isn’t for you. This tool mainly focuses on when others are talking to or about you, or you want to interact with them.
The Facebook Page Manager App can help anyone in public relations by allowing users to know what is happening on their organization’s Facebook page in any given moment. Just like the regular Facebook app, the Page Manager App allows the user to post and share information with those who follow them.
Metrics are also important for a public relations practitioner to evaluate their social media metrics, and the Facebook Page Manager App allows that. A user of the app can check into detailed insights on analytics of the page, and any given post that the user has had.
The Facebook Page Manager App is available as a free download in the Google Play store here and the Apple App Store here. It doesn’t cost a dime and can be downloaded to the majority of devices that exist in the world. As someone getting started in social media or a seasoned veteran of the field, I highly recommend this tool, and it’s free to use so why wouldn’t you at least give it a shot? There’s a good chance it could change the way you view your organization’s Facebook activity, just as it did for me.
Jordan Ross is a senior at Eastern Michigan University majoring in public relations and minoring in communications. Jordan is in his first semester serving as the Vice President of Professional Development for EMU’s Eleanor Wright Chapter of PRSSA. Jordan is also a member of EMU’s Honors College and serves as the President of the EMU Student Center Student Employee Advisory Committee. You can find Jordan on Twitter @_JJRoss.