By: Michael Doute
Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.
One of the most important aspects of a public relations professional’s job is keeping their client relevant. You don’t want to suffer the same fate of many giants before you, like Myspace. Staying relevant in the public’s mind is the single most important thing to a PR professional. You can write all the best press releases or host all the greatest Twitter chats, but it means literally nothing if nobody cares about you.
So how can a PR professional be sure that the public will care about what you have to say? How can you ensure that your company blogs are discussing relevant topics that people actually care about? Answer the Public is the answer to those problems. Answer the Public was created by the team behind Coverage Book, a group of PR professionals who made a program that provides media coverage reports for PR professionals. So Answer the Public is a PR tool for PR people, by PR people.
The program itself is simple enough. You type in a topic and it gives you a list of questions that are searched frequently. It pulls this information from Bing and Google, the two most common search engines.
This is a very valuable tool for anyone in the communication industry, but is especially useful for PR pros who are struggling to find topics to blog or tweet about.
By using Answer the Public, there is no risk that your content won’t be relevant because the questions on the website are only there because of how frequently they are being searched.
Answer the Public goes way beyond just spitting out search queries. You can save the image of the report to use in client reporting, and you can even export the report to CSV to be easily accessed in Excel. It is an excellent solution for PR pros to track, manage, and plan content based on real-world relevance.
In the end, Answer the Public is a great content creation tool for PR professionals and amateur bloggers alike. It is totally free and provides easy sharing and saving of reports.
Michael Doute is a guest blogger.