What I learned at Airfoil

By: Josie Bobeck


Source: EMU PRSSA Instagram

On Friday, Oct. 7, members from our PRSSA Chapter attended an agency tour at the Airfoil headquarters located in Royal Oak, accompanied by Wayne State University PRSSA. I’ve met and mingled with WSU’s Chapter in the past, and I won’t lie—the size of their Chapter has always intimidated me.

It wasn’t until Business Development and Marketing Administer Harmony Cook spoke to us when I realized something I should’ve thought about a long time ago.

“This isn’t a competition,” Cook said.

Those words spoke volumes to me. There, I sat across from students who had so much access to people in the industry simply because of where they were located. Once I began thinking about it, I realized that none of them were competition to me unless I made it that way.

Eastern Michigan University’s public relations program is very small. The majority of the people in the program are the same people in your classes. It can be very easy to compare yourself to those around you, but that doesn’t mean you should feel defeated. The PR program is only competitive if you make it that way. I may need to improve on my writing skills, but I really love social media, and feel like that might be my strong suit. Just because someone is a better writer than I am, doesn’t mean I won’t be a successful PR practitioner one day. It just means I need to take a step back and focus on improving myself instead of focusing on what other people are doing.

WSU is not my competition. It’s a possibility that I might be up against them for an internship or entry-level position sometime in the near future. I just need to focus on my own abilities and make myself the best I can be.

My classmates are not my competition. I’m here to learn how to be a successful practitioner and make connections with some amazing people. I’m here to work alongside them and to learn from them.

Harmony was right when she said it isn’t a competition. It’s a matter of working on bettering yourself every day so that your future clients know they can rely on a talented team of practitioners who are able to work together as a well-oiled machine.

Josie Bobeck is a junior majoring in public relations with a double minor in electronic media and film studies, and marketing, and serves as VP of Member Relations in PRSSA. She hopes to one day work in the entertainment/pop culture industry. Josie loves her dogs, Cape Cod, Massachusetts, and has freckles on her arm shaped like the little dipper. You can connect with her on Twitter at @JosieBobeckPR.


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