10 takeaways from September’s social media workshop

By: Andrea Mellendorf


Source: EMU PRSSA Instagram

Are you interested in a career in social media? Maybe you work in social media already. Or perhaps it’s just something you are really interested in. Either way, social media is an important player in the public relations game. Matthew Altruda from Bank of Ann Arbor joined us last month to discuss social media, and the ways that social media influence PR, and how we can use it to advance ourselves as professionals and influencers. Here are 10 takeaways from Matthew’s presentation:

  1. Have a title that people can invest in. Matthew’s title is social technologist, and he encouraged the group to make sure that when you start a job, your position has an innovative title—one that future employers and clients view as a worthwhile investment.
  2. Define your vision. When you start a project, a job or a new endeavor, define your vision to yourself. Make sure you know what your ultimate goal in the role is. Can that vision change? Absolutely! Just make sure you know where you’re headed and why you do what you do.
  3. Help your own vision. After you define your vision, make sure the things that you’re doing are helping you advance your vision. Take steps forward, not backward.
  4. Everything evolves. Snapchat has evolved from being a simple picture-sending platform to being one of the largest communication platforms ever. Live streams have evolved to suddenly become one of the biggest things Facebook has to offer. Everything evolves, so make sure you’re keeping up with the latest trends.
  5. Build your social media now. Use the time that you have in college to build your social media and help yourself stand out in your future job.
  6. Social media eliminates the need for websites. When is the last time you went to a company’s website? Or are you more apt to go to their Facebook, Twitter or Instagram? As up-and-coming practitioners, it’s important to remember that social media is a go-to place for many consumers.
  7. Make your passion known. During interviews and on the job, make it known that the company and its mission is your passion. Don’t be afraid to be passionate about something!
  8. Social media is the timeline of our lives. Future generations can look to social media to see what was important to us, what we promoted, or even what we ate for breakfast in the year 2011. Make sure that your social media pages tell a story that you’re proud of.
  9. Social media can be dangerous. Social media is often used as an escape from reality. How is this impacting relationships? Do we need more of a balance between real life and social media? These are important questions for practitioners to be asking themselves.
  10. Everyone needs social media. People, businesses, causes—they all need social media. Without an online presence, you miss out on community building, sales and reaching the right people at the right time.

Andrea Mellendorf is a senior and serves as the Chapter President for EMU PRSSA. She previously has served as the Chief Financial Officer and Vice President of Special Events and Programs for EMU PRSSA, and as an intern for the Grand Rapids Children’s Museum. Andrea currently is the Social Media Operator for The Honors College where she manages their Twitter, Facebook and Instagram, and for the College of Arts and Sciences, where she manages their Facebook and Twitter. Connect with Andrea on Twitter – @AndreaMell!


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