By: Autumn Bell
Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.
Yes, this is another social media sharing app. But Ello is an up-and-coming social network that allows you to be apart of specific communities that you like. A great thing about the app is it doesn’t have any ads. Yes, I said it! No ads. I don’t know how many times I stroll on apps and constantly see ads.
Paul Budnitz and Todd Berger created the app back in March 2014. Ello is growing on a constant basis. Around 35,000 people join Ello hourly according to “10 things to know about Ello, the ad-free social network” by Sharon Profis.
The app offers a few things that are different from our common social media platforms. When you become a user of Ello, you get a profile that you can make private or anonymous. You can follow people in communities that you like. For example, I like to see things in communities of fashion, music and art. Unlike most apps, you have to be invited to Ello or you can go through the Ello homepage to create an account. Things that Ello does share in common with other apps are that pictures can be uploaded along with GIFs. You can love, share, tag, and repost it. One thing I wish Ello had is the ability to post videos. Ello is available through Apple and Android for my readers who want to download this new social media app.
I haven’t had my Ello account for too long, so I am still getting the hang of things. One thing that caught my attention was how many businesses were a part of the Ello community. So many businesses are posting great quality photos of their work and when you click on the profile, you are then provided with the web address for their website. The app is just filled with different artists, graphic designers, brands, bloggers and so many more people. Ello gives brands and organizations another advantage opportunity to reach other audiences.
Ello would be useful in public relations, social media and marketing. It’s another pathway to communicate with people who don’t really want to be anonymous. You are able to share information just as you would through your everyday social media platforms.
Watch this video if you need help navigating through your new app!
Autumn Bell is a guest blogger.