Out with the old in with the new

By: Kailey Vowles

Editor’s note: This blog is part of a series of guest posts from social media students at Eastern Michigan University. Follow the conversations at #LRNSMPR and @ginaluttrell.

Are you sick of those clothes you no longer wear or maybe never even wore, taking up valuable space in your dresser? Are you tired of staring at that sweater your grandmother bought you for Christmas that is so last year and total social suicide if ever worn in public? Are you wondering how in the words of Eminem you’ll start “cleanin’ out my closet?” Well, look no further than the new trendy website, Poshmark! It’s now available to download for free to any Android or Apple device.

But wait, there’s more! Not only does Poshmark allow you to rid those unworn clothes taking up valuable space, but it also allows you to purchase new trendy clothes from other users! If you’re lucky, you can find unworn brand new clothes with the tags still on them for much lower costs than what retail stores would force you to pay.

Did I mention it’s possible to find a pair of Nikes for just $30? Or even a Coach purse for as low as $40—sometimes lower if you catch the right seller!

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Screenshot by Kailey Vowles

As much as I wish I could say I was the heroic founder of this app, I must admit I was first introduced to the amazing world of Poshmark through my shopaholic friend. I was never the type of woman to have the burning desire to go to the mall and spend hours walking around stores with the heat turned up too high and wreaked of horrible perfume sprayed far too much. Finding this app has allowed me to avoid the mall horrors and enjoy shopping from the comfort of my own home! Poshmark has also allowed me to make some cash off of clothes I’d never be caught dead wearing.

Here’s a little inside secret for you extreme couponers or college students ballin’ on a budget: Tell your friends, grandmas, acquaintances, or anyone really, to download the Poshmark app or website and give them your invite code. They’ll instantly receive a $5 credit to use when they sign up! But wait…once they download it, finesse them into making a purchase and you too will receive a $5 credential.

Want $5 right away? Let me finesse you into using my invite code—NVJJA.

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Screenshot by Kailey Vowles

From a marketing standpoint, it’s evident that Poshmark has the ability to create successful marketers. Sellers on this app eventually learn they must upscale their items to lure in buyers. While sellers are going to say they care about their buyers, let’s get real—the only thing they care about is the money they’re going to be receiving from your purchases. It’s important for sellers to upscale their items to help set them apart from others. Why should someone buy off of you instead of others? This app will teach you to become a marketing savage!

Poshmark has many elements that set it apart from other apps that serve the same purpose. Here are some of the pros of using Poshmark:

  1. Poshmark protects you! As an online sales service, they understand the risk of spam and hackers. Refunds are always given if your item never ships or does not match the listing description. This is called Posh Protect.
  2. Poshmark is social media based! You’re even given your own personal website to use and share with others to boost your sales. All users have their very own Poshmark webpage. You can find yours here.
  3. Poshmark is really just one big community. Everyone kind of looks out for each other. Oftentimes, other users will share your closet (items you’ve posted to sell) for their followers to see, which helps more people view your items to buy!
  4. Poshmark is easy to use. Yes, even for those who aren’t technology friendly! The layout of the app/website is so basic, even a caveman could do it. Another bonus is you don’t need a PayPal account to buy or sell!

While I’m building Poshmark up to be this flawless creation, I do have to admit there are some kinks that make it just short of perfection. Here are some of the cons of using Poshmark:

  1. While Poshmark is thriving in the U.S., it hasn’t become international just yet, making it only possible to sell and buy within the U.S. This limits our spending and buying. In addition, many users form a virtual friendship in a sense. It would be pretty cool to communicate with people all around the world instead of just in our own country.
  2. Poshmark also needs to make money, so while the app may be free, for every item you sell they take 20% of the sale made.
  3. Unlike eBay or Amazon, you have to actually spend a decent amount of time on Poshmark, that is if you’re trying to sell. It’s important to make your items known, and in order to do that you have to begin following other users to try and build a relationship with them so they’ll share your items on their own page for their followers to see. It’s all about who you know on this site!
  4. Just like myself, there are others who try and get the best deal on an item, but some people take it a little too far. For example, I’ve seen cheapskates offer a whopping $20 for a brand new Coach purse with tags on it. Seriously, people have the audacity to do that. Watch out for those people, and know you can get the money you believe your item deserves if you have patience.

I think I’ve shared a good chunk of information to help you get started on Poshmark. If I’ve persuaded you to create an account, feel free to follow me!

Happy Poshing!

Kailey Vowles is a junior majoring in public relations with a minor in communication. With a dream of working in nonprofit, she spends much time looking for volunteer opportunities to help build onto her experiences and skills. Feel free to connect with Kailey on Twitter @Thatonekailey.

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