By: Abby Cousineau
One of my favorite things about public relations is that you get to transform your ideas into visual representations. Although graphics and video can bring your ideas to life, writing is at the root of PR. This is probably why blogging is now such a huge part of the industry today.
Blogging is great because it allows you to communicate knowledge in a creative way while showcasing your personality. Although blogging is effective and fun, you may run into a few obstacles, and if you’re anything like me, brainstorming is the biggest one. I love to write, but often find myself struggling to come up with topics to write about. You must keep up with blogs and continually update them, but this can be difficult when you’re running low on ideas and motivation. Thankfully, coffee can help you with the lack of motivation, and hopefully, these three tips can help you out.
Have an umbrella topic or niche for your blog.
Your blog posts should be focused on one over-arching idea. For example, you may have a PR blog. Many topics fall under this category, such as social media, crisis management, media training, writing, multimedia, etc. To get started, business blogger Jamie Delaine recommends checking out this video and asking yourself questions like “Who is your blog for?” and “How will it help?” Delaine also says you should write about something you are passionate about, so think about what you love and what you’re good at when brainstorming the theme of your blog. Once you have a theme, you may find it easier to develop branching ideas.
Create a mood board.
Sometimes even after you have a theme for your blog, you run out of ideas. When this happens it can be beneficial to create a mood board. According to Hubspot.com, “A mood board is simply a random collection of images, words, and textures focused on one topic, theme, or idea. Like with mind mapping, the visual components of the mood board can be anything branching off that central topic.” This tactic has been known to work because the visuals evoke specific emotions or feelings that help to spark new ideas. If you’re more of a word person, you could also create a word web to get new ideas.
Change up your environment.
Sometimes the best thing to do when you are running low on creativity is to change up your physical environment. If you’ve been staring at your computer screen for the last hour with no ideas whatsoever, try getting outside for a short walk. The fresh air, a new view and some exercise may be just what your brain needs. If the weather is not the best, you could just take a short walk around the house or office. The point is to get up and look at something new. Also, don’t forget your cell phone or a notebook and pen, just in case inspiration strikes while you’re out and about.
Creative brainstorming is different for everyone. What techniques have helped you?
Abby Cousineau is a junior at EMU majoring in public relations and minoring in graphic design and marketing. Abby is currently serving her first year on EMU PRSSA E-board as Social Media Director. She was drawn to social media because it allows her to merge her passions of writing and design. You can usually find her outside any time the weather is nice, or at Sweetwaters Café, where she is a shift manager. Connect with Abby on Instagram @abcattt.