By: Hope Salyer
The state of North Carolina has regarded its House Bill 2, which banned cities from allowing transgender individuals from using public restrooms for the sex they identify as. Target is now receiving backlash over its transgender bathroom policy.
Target’s policy says that individuals may use the bathroom that aligns with his or her gender identity. According to Target, it is important to the company that everyone is treated equally and protected from discrimination.
According to PR Daily, the American Family Association is one of the policy’s biggest critics. The organization formed a petition encouraging people to boycott the chain, and it has gained over 700,000 signatures in five days.
The petition states, “Target’s policy is exactly how sexual predators get access to their victims. And with Target publicly boasting that men can enter women’s bathrooms, where do you think predators are going to go?”
Target issued a statement in response to the petition. In the statement, Target continually reiterates that inclusivity is one of the company’s core beliefs.
“We believe that everyone—every team member, every guest and every community—deserves to be protected from discrimination, and treated equally,” the statement says. “Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination.”
The statement ends, “Everyone deserves to feel like they belong. And you’ll always be accepted, respected and welcomed at Target.”
According to PR Daily, in an interview with the Star Tribune, Target spokeswoman Molly Snyder said the post was just an overt restatement of a policy.
Target and PR
In an age where brands are constantly facing crisis situations, it’s refreshing to see a company standing behind its policies. It has become the norm that when an organization faces backlash, the first thing they do is apologize. The fact that companies like Target and Apple are beginning to stand behind their policies in order to help protect their customers should be cause for praise, not outrage.
Hope Salyer is a junior public relations major and journalism and communication double minor. Hope is serving as the Chief Financial Officer of EMU PRSSA. This is Hope’s first semester serving for the PRSSA E-board. A Michigan native, she hopes to start her career working for an agency in the Detroit area. Her dream is to become the public relations coordinator for the Detroit Tigers. Contact Hope on Twitter @hsalyer01 or by email email@example.com.