Why Canva should be one of the tools you know how to use as a PR professional

By: Rachel Dwornick

Canva

Source: upload.wikimedia.org

As social media continues to grow and expand, PR professionals are faced with new challenges to solve and tasks to complete. One amazing and free website I recently learned about in one of my public relations classes is Canva. This awesome website lets you create graphics with ease.

For someone who has never had any graphic design experience, creating graphics scared me. Canva is a great website for people with little to no experience when it comes to creating graphics. First, let’s start off with what I feel is one of the most important features of Canva.

Canva has templates for you, which are sized properly for whatever platform you may need a graphic for. For example, if you are looking to make a graphic for Facebook there is a template for Facebook posts or Facebook Cover Photos. The same concept applies to Twitter, Instagram, Pinterest and Tumblr. You can create your own custom dimensions if needed. Along with social media content they have templates for ads, events, documents, blogging materials and marketing materials.

The next feature that Canva offers that I love happens after you pick your template. You can than pick from a premade design that Canva has created. This is great for someone who as little to no graphic experience because you can simply drag and drop your images and place your text in the layout. They have a ton of great free layouts you can use, as well as some to purchase if you are looking for a specific type of layout.

Another awesome feature Canva offers is the tons of free images/icons they offer. You can simply search what you are looking for in the search box and choose which one you want to use. Some images have a cost but for the most part there is always something you can find for free to use. Or, if you have an image to use, you can upload it to Canva and place it in your layout. Canva also has social media icons that you can use to link your brand’s social media accounts or websites to the graphic.

Finally, when your graphic is complete Canva gives you the option to download it as a PDF, JPG, or PNG. There are so many other great features Canva offers. So, if you haven’t heard of Canva or never used it, go check it out!

Rachel Dwornick is a senior at Eastern Michigan University studying public relations with a minor in communications. She holds the position of Member Relations in PRSSA and is an active member of Alpha Xi Delta. Follow her on Twitter at @racheldwornick.

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