By: Danita Tatum
As a senior in the PR program, I’ve learned a lot about what it takes to succeed in the world of PR. My experience in classes and with internships has really helped me figure out a few things about working in PR that all students should know before starting internships, or even their careers.
1.Being criticized is a part of the job.
Having your work criticized is always a little difficult, but it’s important to take note of what your professor or supervisor is telling you to improve. It will ultimately make you a better practitioner.
2. Play nice with others.
PR requires you to work with people. When you’re working with a team, it’s important that you’re heard, but don’t be a “my way or the highway” kind of person. No one really likes them and having coworkers/teammates that like you makes your job a lot more fun.
3. You can’t be a “yes man.”
I actually learned this firsthand. Not every idea your supervisor has is a good one, and it really is your job to say “maybe not that, maybe something else.” You might feel a little off about doing it, but your job is to help the organization’s image flourish. If something isn’t conducive to doing that then it shouldn’t be done.
4.Perfectionism isn’t necessary, but you should be close.
You don’t have to be a perfectionist, but you also don’t want to have tons of errors in your work. Definitely go over your work with a fine-tooth comb, but don’t obsess over whether or not you need a comma in the second paragraph.
5. Trying to find organizational connections to what’s trending can be fun.
There are so many trends in the world and getting creative about how to connect your organization to those trends can be really fun. It’s like a challenge to your creativity and relating abilities.
Danita Tatum is a senior majoring in public relations with a minor in psychology. She is the Vice President of Professional Development for EMU PRSSA. Danita also works as a writing tutor at the University Writing Center and manages a PR blog of her own.