Source: University of New York in Prague

Source: University of New York in Prague

I know what I want to do and where I want to go after graduation. But after listening to the guest speakers at the Student Development Conference I have realized it may not always work out the way I plan it. I want to be a broadcast journalist because I want to give people news they should know, not what they want us to know. I also want to be an entrepreneur and when one of the speakers talked about it I was very enlightened. I am still not sure of exactly what it is I want to do with the business I create but I know it has to be something that defines me.

Being an entrepreneur is a non-stop job you have to eat, sleep and breathe your brand to make it a success.

Networking and connecting with people is a must, you never know who can be an asset to you. You also never know who is watching you so presenting yourself in a good manner is essential to you and to your brand. Your brand is a reflection of you. I learned that there is no x, y and z on how to be a successful business owner so you have to try different things and see what works. When building your brand the key is knowing the who, what and why. The who is your target audience, the why is the reason for your vision and the what is what you want to do with the brand and how far you want to go with it.

Creating a timeline for the goals of the company is always good. It’s no better feeling then being able to cross things off your to do list. It helps you stay on track. The thing to keep in mind when making your timeline as it pertains to your business is to make the list obtainable not something unrealistic.

I heard some very inspirational things at SDC and I was happy to be there. I have never heard someone say create your own internships and that was something I had never thought about but it makes sense. When you’re going into a certain field they want you to have hands on experience to show them you can handle whatever they put in your hands. Connecting with people in the field you wish to enter is so important. You can ask to shadow someone for a day or two to see first hand what it is like.

Kierra Smith
Guest Blogger
EMU PR Student

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