Eric Wortman is an account lead on the General Motors account. He is a main point of contact for clients and manages the implementation and execution of paid search, organic search, and paid social campaigns.
Wortman works at iProspect a global digital performance marketing agency made up of over 2,000 employees across 65 offices in 48 countries. iP is a decorated agency with awards such as AdAge’s best places to work and iMedia’s best agency for performance marketing. The Detroit office, founded in 2012, provides all search and paid social marketing for General Motors. iP also works closely with sister agency Carat who provides all media buying for GM.
Wortman will be discussing marketing topics.