The importance of telling a story through writing

The kick-off speaker this semester, Nick Synko from Synko & Associates LLC, gave many words of wisdom that were relevant to not only public relations students, but to anyone that is seeking excellence in their career field. He also gave motivational stories and shared helpful hints that would be useful to any scholar looking to transition smoothly into the work force. However, one tidbit of information seemed to resonate as I sat and listened to his lecture.

The kick-off speaker this semester, Nick Synko from Synko & Associates LLC, gave many words of wisdom that were relevant to not only public relations students, but to anyone that is seeking excellence in their career field. He also gave motivational stories and shared helpful hints that would be useful to any scholar looking to transition smoothly into the work force. However, one tidbit of information seemed to resonate as I sat and listened to his lecture.

“You’ve got to be able to find good stories,” Synko said.

This is incredibly true for all public relations practitioners. The skill of being able to find a way to tell the story of a company, organization, brand or individual is absolutely imperative. This can give the public an in-depth look at what is relevant about your client. However, there isn’t just a need for proper grammar, format and style.

Writing is a skill that is essential for any PR practitioner, and developing a sense of what will cause a lasting impact in the minds of readers takes practice.

But, how do you know if your angle will be relevant for your target audience?

There was a phrase one of my professors liked to commonly repeat to her students as they told her ideas regarding classroom writings. “So what? Who cares?” she would insistently ask. This is always a good place to start when concocting a press release, email pitch or feature story. Why would anyone care about this story? Why is this important to the audience that is supposed to be reached?

Source: publicrelationsblogger.com

Source: publicrelationsblogger.com

A good story will always be able to easily answer these questions, and the writer should have an inclination as to what will be well-received by their target audience. Research and an awareness of the clients’ market will greatly assist with these aspects of providing a solid piece of writing.

Public relations students should start honing their craft of using their writing to reach people. There are many opportunities for Eagles to practice this skillset, and any portfolio should be equipped with bylines and published works. Blogging for PRSSA, writing for the Eastern Echo or any other platform that allows for a story to be shared should be heavily considered by any student looking to excel in the world of public relations.

Good writing is not something people are born with. Having the ability to skillfully put words on paper takes practice, and there is always room for improvement.

Having an empathetic outlook is underrated in the world of PR. Being able to know what would catch the attention of the public is not always an easy task, but it’s a necessary skill for this career. Also, if a PR student is still writing at the novice level upon graduation, they are simply not ready for a job in this career field.

Synko emphasized the need to find good tales that need to be told. Would you be ready to complete the task of finding a feature story about the company if your boss asked you to? Take the time to prepare yourself in college, because there’s no better time to learn and make mistakes than right now.

This is incredibly true for all public relations practitioners. The skill of being able to find a way to tell the story of a company, organization, brand or individual is absolutely imperative. This can give the public an in-depth look at what is relevant about your client. However, there isn’t just a need for proper grammar, format and style.

Writing is a skill that is essential for any PR practitioner, and developing a sense of what will cause a lasting impact in the minds of readers takes practice.

A good story will always be able to easily answer these questions, and the writer should have an inclination as to what will be well-received by their target audience. Research and an awareness of the clients’ market will greatly assist with these aspects of providing a solid piece of writing.

Public relations students should start honing their craft of using their writing to reach people. There are many opportunities for Eagles to practice this skill set, and any portfolio should be equipped with bylines and published works. Blogging for PRSSA, writing for the Eastern Echo or any other platform that allows for a story to be shared should be heavily considered by any student looking to excel in the world of public relations.

Good writing is not something people are born with. Having the ability to skillfully put words on paper takes practice, and there is always room for improvement.

Having an empathetic outlook is underrated in the world of PR. Being able to know what would catch the attention of the public is not always an easy task, but it’s a necessary skill for this career. Also, if a PR student is still writing at the novice level upon graduation, they are simply not ready for a job in this career field.

Synko emphasized the need to find good tales that need to be told. Would you be ready to complete the task of finding a feature story about the company if your boss asked you to? Take the time to prepare yourself in college, because there’s no better time to learn and make mistakes than right now.

Ken Bowen
President
EMU PRSSA
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