Karen Spica is a vice president at Shazaaam! Marketing & Public Relations (JB&A) based in Novi, Michigan. She is responsible for managing several of the firm’s client relationships, including those in the transportation, automotive, retail, professional services, non-profit and hospitality industries. She also conducts media interview training for many of the firm’s clients.
Spica previously was senior corporate relations manager for Allstate Insurance, serving as chief communications officer heading up an award-winning, four-member team for the company’s three-state North Central Region headquartered in Michigan. Before joining Allstate, she was a vice president of John Baily & Associates, Inc. (JB&A), a member of its management team and is chief media interview trainer.
Prior to joining JB&A, Spica was director of corporate communications for Lear Corporation, a tier one international automotive supplier of interior components, headquartered in Southfield, Mich. Her responsibilities included international corporate and product public relations and internal communications for more than 100,000 employees at more than 300 locations in 33 countries. Prior to joining Lear Corporation, Spica served as a consultant with Communications Counselors Inc., working principally on the Ford Motor Company and Automotive Hall of Fame accounts.
Spica is an accredited public relations practitioner (APR), a past president of the Detroit Chapter of the Public Relations Society of America (PRSA) and a past member of the PRSA National Accreditation Board. She also is a member of Association of Women in Communications (AWC), and served as the Detroit Chapter president in 1984-85 and in 2003-2007. She is a member of the AWC Matrix Foundation, an independent not-for-profit in which she has served as board chair since 2012.
Spica has been honored by AWC as a “National Headliner” (1994)and “AWC Champion” (2003) and also was the recipient of AWC’s “Outstanding Professional Chapter Award” for her service as 1984-85AWC-Detroit Chapter president. Additionally, Spica was the recipient of the PRSA “National Banner Award” for the year she served as the PRSA-Detroit Chapter president. In 2002, she was recognized by PRSA-Detroit with its Distinguished Service Award.
Spica earned a bachelor of arts degree in journalism from Central Michigan University in Mount Pleasant.