We’ve all heard it time and time again: Twitter is changing the game. The way we communicate game, the way her handle business game, the way we hear about breaking news game and the way we check the weather game.
Public relations practitioners have a unique way of using Twitter. While journalists dig for that inside scoop to discover what is going on in the world for their audiences, there has to be a source that these reporters go to, right? Those sources are the PR professionals that work behind the scenes. It’s up to the journalist, not the practitioner, to tweet breaking news – even if they weren’t the first to report it.
Being active and aware on social media doesn’t hurt. If people know you’re a reliable source that checks and updates Twitter regularly, then others will know that Twitter is a great way to communicate and interact with both journalists and PR professionals.
It is 2014 and whether we are going to use it frequently or not, everyone in public relations should have a Twitter account to understand how to use the platform for both professional and business reasons. Being visible on the internet is the fastest way of branding yourself in any field and nothing is as powerful as Twitter.
There are many blog posts on this blog and the rest of the world wide web that tell you how to effectively use your Twitter account, but the first step is to actually make that account and learn how to use Twitter.
It’s the right thing to do as a student and whether you like it or not, employers look at Twitter as though it’s a virtual resume. If you don’t have a Twitter account, how can they trust you know how to use it? It’s important to have a good understanding of relevant and popular technologies.