The age-old rivalry between journalists and PR professionals hurts both groups. These two groups of professionals have been rivals since they first started. Can the two learn to co-habitat?
Journalists feel as if they hold the moral high-ground to PR professionals. They see them as “spin doctors,” who manipulate the truth for their own personal gain. Even if this is true, are journalists any better? Today, news organizations have stopped denying having a political bias and embraced it. The New York Times has recently admitted to being a liberal paper. This clashes with their tag line “All the news that’s fit to print.”
Public Relations professionals feel they hold the key to the news that the media needs. This has also been diminished in recent years. Journalists are doing their own research and, with the advent of the internet, information is much more accessible. Journalists today, often view PR professionals as a road block instead of a helping hand.
Still, journalists need PR professionals to feed them stories and PR professionals need journalists to publish these stores. So why do two professions that strongly rely on each other have such a deep distrust and how do we bridge the gap?
Although this rivalry may once have been justified, it is not anymore. PR professionals today pride themselves on honesty. Their job involves showing the bright side of a situation and every situation does have a bright side. A journalist’s job is to expose both sides of this situation. The two professionals are both working toward one common goal: informing the public and that is what they need to remember.
EMU Journalism Student