Playing to win: 10 activities to improve your creativity

“The Cake Boss” Buddy Valastro uses creativity to make the best cakes in America. (pic courtesy of

“The Cake Boss” Buddy Valastro uses creativity to make the best cakes in America. (pic courtesy of

Creativity in public relations is just as important as good writing skills and being organized.

Creativity creates the ideas that will help your client create the marketing plan that will bring their messages to the public eye.

Creativity helps PR pros think of ways a client can launch a branding project within a certain budget and more importantly, having this skill can help with problem solving.

Many people believe that creativity is something you are either born with or not, but I disagree. Anyone can be creative; you just have to work at it.

Here are some activities you can do to bring out that side within you. Just check out how these companies used their creativity.

Here’s my top ten list of ways to keep the creative juices flowing:

Play a Game: Next time you have a party, put away that beer pong table, turn off that hockey game, go out and grab some games that you have to use your creativity to play. Play Pictionary, Charades, or Apples to Apples. Its fun and you win by using your creativity. It’s good practice.

Brainstorm: Write down as many ideas about a certain project and see how many ideas you can jot down in 20 minutes. You will be surprised at all you will have written.

Carry a pen and a piece of paper on you at all times: You never know when you will come up with an idea or see a product, idea, or concept you like and could possibly use in the future.

Read a Science Fiction book: Scientists do all the time. It motivates them to create the inventions from the book. This activity is good reminder that anything can be possible.

Turn off the Reality TV:  Reality TV does the thinking for you. You just sit there, watch how other people live, and you waste away. Turn off the TV and live your life.

Theme nights: Make a list of 50 different themes such as the “1980’s”, “the zoo”, or “a magic show.” Next time you are hosting a dinner or party, randomly select one and theme a menu, decorations, and activities based on that theme. Example: Jersey Party! Everyone wears sports jerseys and fist pump to Bruce Springsteen and Bon Jovi music (because they are from New Jersey).

Cut a Promo: Take a random object like a pen or a can of food and talk about it in front of a mirror for three minutes.

This video is an example of what a promo is. It may seem crazy and funny, but do you know what isn’t funny? The millions upon millions of money he made cutting these promos and getting the fans excited by his words.


Do Puzzles: The games on the newspaper funny pages makes you think. People who use those games must use their mind, plus people who play them are less like to get Alzheimer’s.

Be Diverse in Conversation: Instead of talking about relationships or work with your friends all the time, talk about shopping, the arts, politics. Change it up; you will learn more about your friend and the topic. These types of conversations make you think.

Play with Children: If you have kids, play make believe with them.  They are the best at imagination. Plus you get more face-time which builds self esteem for them. You get to share creativity as a family and there isn’t anything more satisfying than sharing smiles with your children, right? It’s great stress relief!

Scott Mullin
Chief Financial Officer

One response to “Playing to win: 10 activities to improve your creativity

  1. Like this post mentioned, one of the ways I stimulate my creativity is by carrying a pen and notepad on me at all times. I would say it’s probably the number one thing that has helped my creativity flourish. On the few days I’ve forgotten my pen or notepad at home, I’ve actually noticed myself feeling stressed because I’m so afraid I’ll get a great idea and then end up forgetting it.

    Something new I’m going to try is cutting a promo. This sounds like one of the best ways to teach yourself how to think quickly and creatively on the spot, as well as help yourself defeat insecurity, timidness and feeling awkward.

    Great post!

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