Becoming the CEO of You

Last week, we Skyped with Jason Mollica of JRMComm during our last professional development meeting of the semester.

Jason offered insight on how to establish a personal brand and “Become the CEO of You.” There are many parts to a personal brand that one must acknowledge before they can get started on this task.


In order to be able to take control of your personal brand and become the CEO of you, Jason said you must…

  • Understand your industry (In this case PR or social media)
  • Understand and know the tool (Press releases, social media, how to write!)
  • Understand who you really are!

A large part of our personal brands come in the form of our online personas and as Jason told us, we have to understand the difference between being a college student and being a professional student.

“A CEO knows how he or she is viewed at all times,” Jason said. “Your social presence can come back to haunt you in the future.”

This means that we must always know how we are viewed online. Our social media profiles need to be clean and professional, but this doesn’t mean we have to be boring. Of course we can show our personalities, but putting up half naked spring break pictures and kegger party pictures is a no-no!


Important must-haves for your social) personal brand include:

  •  A well-developed Facebook page
  • A Twitter account that shows who you are
  • An Instagram account that mirrors your social presence
  • You must be honest and ethical (Check out the PRSA Code of Ethics!)

Another way to showcase your personal brand is through blogging. Some people have a hard time figure out if they should blog, and if they do decide to blog, what should they blog about? Jason suggests blogging about your passion – if you love cars, blog about cards. Movies? Music? There is no limit! Just keep it professional and have fun!

To blog or not to blog?

  • Can be a great way to showcase your writing skills
  • Allows you to think critically about a topic and expand on it
  • Helps to establish you as a thought-leader
  • Many blog hosting platforms help you achieve a great blog (WordPress, Blogger or even tumblr!)

So, what does it take to be the CEO of You?

  • Trust
  • Honesty
  • Transparency
  • Responsibility

Be passionate, be real!

“CEO’s are mindful of who they are, what they do, and how they appear to their ‘public,’” says Jason. “You must consider the same things when establishing yourself on social networks. One misstep can set your personal brand back and it may never recover.”

 Other Quick Tips

  • Improved your LinkedIn profile – build it up!
  • Make your Facebook and Twitter profiles look presentable
  • Your blog should impress, not distress
  • How you act now on social networks can affect you – positively or negatively – in the future.
  • Get rid of ridiculous pictures and put something professional up
  • Enjoy your blog
  • If you do something wrong, own up to it and move on
  • It’s better to be right and post last than to be wrong and post first

Check out the PowerPoint presentation from our Skype session with Jason!

Emily Vontom

3 responses to “Becoming the CEO of You

  1. Thanks for taking the time to listen and ask great questions. It was such a pleasure to chat with everyone!

  2. Thank YOU for chatting with us, Jason! 🙂

  3. Pingback: Personal branding over break | EMU PRSSA

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