SDC Preview: Meet our keynote speaker, Matt Friedman

SDC16 Logo

The 16th Annual EMU PRSSA Student Development Conference committee presents Matt Friedman, owner of Tanner Friedman, as our keynote speaker on Friday, Dec. 6. Matt will be speaking at the conference about how business in public relations has changed in the past five years and what future professionals need to know.

Don’t forget to reserve your spot for SDC during our early bird special. The early bird special gets you into the entire conference, including lunch, for $10. To be eligible for an early bird spot, you must RSVP and include payment before Friday, Nov. 29. As SDC is a fundraiser for EMU PRSSA, no refunds will be given after payment is made. Please RSVP to Lisa McClees.

Matt Friedman

Source: Matt Friedman

Matt Friedman is the co-founder of Tanner Friedman. He works with clients in a variety of industries on developing and executing their communications strategies. His clients have included international airlines, the largest global pharmaceutical company, a major research university, print and broadcast media companies, top non-profit organizations and leading professional service firms.

Matt is an experienced media trainer, combining his news and PR experience to create customized media training sessions for clients to learn how to tell their stories and deliver their messages through interviews with journalists.

Matt began his career at a large Metro Detroit firm in the 1990s, after a track record of success in broadcast journalism. Most recently, he was the lead news producer for Detroit station WDIV-TV (NBC)’s 6 p.m. news broadcast, at the time Michigan’s most watched evening news program. He has also served as a new producer at WKMG-TV (CBS) in Orlando, Fla. and WSB-TV (ABC) in Atlanta, Ga., where he was the top news writer on the nation’s highest-rated 11 p.m. newscast.

Matt began his professional broadcasting career on-the-air and behind-the-scenes at WWJ-AM (CBS) radio in Detroit. He first started at age 11 as a DJ and sports announcer at Metro Detroit community radio station WBFH-FM, where he eventually became the station’s operations manager. He now frequently serves as a broadcast news analyst for several newspapers, magazines and radio stations.

Friedman is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University in Syracuse, N.Y., where he served as news director at WJPZ-FM, at the time, the nation’s highest-rated college broadcast outlet.

A leader in the Detroit community, Matt serves on the board of trustees of Children’s Hospital of Michigan, on the advisory board of Yatooma’s Foundation for the Kids and on the board of visitors at the Wayne State University School of Medicine. He also chairs the Detroit Regional Chamber’s PR and marketing advisory council, which recommends communications strategy for the nation’s largest chamber of commerce. He resides with his family in West Bloomfield, Mich.


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