Three reasons why social media is essential to college students

It’s 2013 and our millennial generation is working its way up into the “real world.”

Tough competition and high expectations in just about any career field force students to do more and go further in their efforts to meet the demands of today’s employers.

But, what does this have to do with social media and updating your Facebook status? Well, read on my friends…

Source: Social Tik Mag

Source: Social Tik Mag

Consider the contents of your news feed: what do you see or read as you’re scrolling through your home page? Does the flow of information benefit you educationally or professionally? Would you want your boss to see the pages and profiles that you choose to represent yourself, the pages that you “like” or associate yourself with?

If not, it’s time to reevaluate your friends, followers and the networks you connect with.

Think about it: social media is the world’s largest and most effective focus group.

There is an astonishing amount of resources and information being generated through these sites every second of every day, just by the click of a button.

The world is literally at your fingertips. How you decide to utilize that information, as a college student, is crucial. And here’s why…

You can connect to and discover new sources of information communication and insight every day by professionals in your field. Whether you follow it, tweet it, post it, favorite, like it or share it, that information becomes part of your network. Building a personal learning network (PLN) allows you to create your own community of people to connect with, share with, learn from and collect ideas from. Not only is this material readily available every .001 seconds, but it’s FREE (unlike your college tuition), so take advantage of it!

Employers use social media to research and hire interns or employees – make yourself known! With that said, clean up your profiles assume the company you applied to will give your social media accounts a one-over. According to FunkMarketingTV, 73 percent of recruiters you have successfully hired a candidate through professional networking sites, such as LinkedIn.

You can establish yourself by building a digital portfolio and promoting your skills. Design an influence and reputation to make yourself stand out from the rest of your competitors. Link your social media profiles and emphasize your strong points. Remember: if your goal is to collaborate with professionals and gain knowledge, you should spend most of your time reading information and less than half of your time replying to it. Also, keep in mind, to your professional social media audience, your selfies and hashtags from the #wildparty last Friday are inappropriate and unappealing to your followers.

Social media is the revolution and, let’s face it, it’s not going away any time soon. Utilize the resources available to you and acknowledge the power you have to “create” yourself.

Lauren Baker
Guest Blogger
EMU PRSSA Member
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One response to “Three reasons why social media is essential to college students

  1. Reblogged this on bakerlaurenr and commented:
    My first post as a guest blogger for EMU’s chapter of PRSSA

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