How your online personal persona can get you ignored by brands on Twitter

Personal persona can be distinguished in two ways as a company or as an individual.

The concept of making sure your personal persona is “clean” can be trickier then you think.

Have you ever wondered why some people get re-tweeted by companies more then others?

On Friday, Sept. 13 some members of the EMU PRSSA e-board traveled to the GM social media floor in downtown Detroit.

The company agreed to give us a tour and answered our questions we had about their social media process.

Source: Ask Bob Rankin

Source: Ask Bob Rankin

One person we talked to was a customer service representative for GM’s social media, she answered our question about what the requirements are when tweeting to customers. 

She explained that personal persona was one of the criteria’s on their checklist.

As a company they pick people they think represent them in a positive way.

What they look at on your Twitter profile:

  • First 6 pictures on your Twitter page and in addition to your avatar.
  •  Your tweets
  • Your bio

With social media today, personal persona is huge. It represents who you are and who you want to be. There are many ways to cleanly represent yourself and what you like.

A few tips on how to do this as a company and as an individual are:

  • As a company what is your personal brand? Is it strongly tied to you as an individual, or is it more of a professional nature based on your firm affiliation?
  •  How are your company known to your clients? Do your client relationships extend into activities like community involvement and social activities, or is it strictly “just at the office?”
  • Avoid being under the influence of any medication or alcohol online. You’re simply not in control of your emotions and actions.
  •  Google yourself. What do you find?
Lisa McClees
Vice President of Special Events & Programs

One response to “How your online personal persona can get you ignored by brands on Twitter

  1. Pingback: Twitter: It’s time to use it | EMU PRSSA

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