It’s been 7 years since I graduated from college and 4 years since I conceived the idea of starting my own public relations boutique.
But I always think to myself if I knew then what I know now I would have done a few things differently in college.
Luckily, if you’re reading this, you’re still in college so here are some things that you can do now to prepare for later.
Write every day. When I was in college blogs were new on the web. I remember a friend telling me her college professor informed her that blogging would be the next big thing. So I investigated and I saw the potential, but I did not have the time to spend on writing everyday, or so I thought. Now writing is the most biggest and crucial part of my job. With a blog you could practice writing, use it as a writing sample when applying to a job, and potentially create another stream of income. Utilizing these platforms will only help you in the future.
Meet everybody. College is the perfect place to meet as many people as you can and develop friendships as well as associations without the stuffy business attire and the word “network” attached. Everyone will eventually graduate and pursue different endeavors and as they go their separate ways it could potentially expand your network. Take advantage now and meet as many people as you can!
Stay current now. The PR world is constantly evolving just like our preference with the different social media sites. As an aspiring pr professional you need to stay abreast of everything pr related and whatever industry you’re planning to work in. It’s like double majoring for the rest of your career.
Dabble in graphics. Graphic design is not your job but it will not harm you to learn just the basics now. You’ll definitely have to put together different reports and some newsletters therefore having the basic fundamentals could assist you in the long run.
Create Experiences. It is so easy to gain hands-on experience in pr take advantage now. Join organizations, volunteer as a publicist for a non-profit and find every opportunity you can to apply your knowledge. With all this practice you could use it to build an impressive portfolio and use it as a selling point when securing the job or the client.
Rather you decide to start at an agency or start your own agency developing these skills now will certainly benefit you in the long run.