Gina’s Summer Reading List

Seeing how just this week we ushered in the first day of summer, and since I’m on a blogging kick about writing, book writing and the writing process, I thought it appropriate to share my favorite Public Relations books.

Source: Business Insider

Source: Business Insider

This list of 5 Must Have Books are a collection of my most beloved Public Relations books.

Media Training 101: A Guide to Meeting the Press by Sally Stewart

This should be on the bookshelf of every up and coming media relations pro. My mentor Susan Johnston sent this book to me (along with a Starbucks gift card to feed my addiction to Caramel Macchiato’s) and I think I read it in an afternoon. Everything you ever wanted to know is in this little book. It’s packed with powerful information that makes you think and think critically! In wonderful detail the books makes you examine all aspects of how professionals interact and respond to the media. It gives the reader a viable, easy to follow, easy to understand roadmap of media relations.

The Public Relations Practitioner’s Playbook: A Synergized Approach to Effective Two-Way Communication by Larry Litwin
A veteran reporter, editor, public relations counselor and strategic advisor, Litwin gives readers the anatomy of the public relations profession. The book is overflowing with how-to and hands-on techniques, tips, tactics, tools and strategies. From writing techniques, to planning campaigns to budgeting Larry covers all topics play by play.

The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries
The father/daughter team Al Ries and Laura Ries effectively argue that public relations techniques should be the tools of choice when establishing a brand. Clever anecdotes and years of experience give the book a solid foundation for the reasoning behind the bold title. The focus of the book and main point is that public relations methodologies are more effective at building brands. Advertising is incapable of building a brand and to exemplify this point, the authors write about the plethora of dotcom failures of the late 90s.

My last two selections are writing books. As PR pros we need to tell a story, but in order to do that we must have exemplar grammar and writing skills.

Grammar Girl’s Quick and Dirty Tips for Better Writing (Quick & Dirty Tips) by Mignon Fogarty
Not your typical grammar book for sure! Through friendly and humorous tips and mnemonics you will most certainly improve your writing. The chapters cover broad topics which make it easy to find specific entries. I love it! You should love it too!

Public Relations Writing and Media Techniques by Dennis Wilcox and Bryan Reber
If you are a student of mine taking JRNL 314 Public Relations Writing in the fall, you should pay close attention: THIS IS OUR TEXT! Now if you aren’t one of students this fall you should pay close attention: GET THIS BOOK REGARDLESS! Comprehensive is an understatement. The authors give real-world examples of award winning work by professionals in the field. Excellent book, so just get it!

Any books you love that you want to share with us?

Gina Luttrell
Advisor/Professor of Public Relations
Eastern Michigan University

5 responses to “Gina’s Summer Reading List

  1. Rosemary O'Neill Sheridan

    In addition to the Wilcox PR writing text, I’d add: “Strategic Writing – Multimedia Writing for Public Relations, Advertising and More” by Marsh/Guth/Short. It’s a handy, comprehensive book that can “go to work” with students after they graduate.

  2. Thank you Rosemary! Very helpful and I agree – it’s like a pocket, on the go book.

  3. Also important – AP STYLE BOOK!

  4. I’m definitely adding these books to my summer reading list. The New Rules of Marketing and PR by David Meerman Scott is also a great read, BTW!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s