Haven’t decided on a college major? Why not consider PR?

The undecided college major is a dilemma many of us have faced. With today’s dismal job market and the cost of tuition, there have to be some pretty extraordinary incentives to pick a career field to study.

Public relations can offer some facts that may turn a head or two for those who aren’t sure where they are headed in their college career.

The field of public relations is changing and growing. Predictions by the Bureau of Labor Statistics say the PR field will grow 23 percent by the year 2020. Over

Source: Total Jobs

Source: Total Jobs

58,000 jobs will be needed if those numbers are accurate.

There is also a chance to make some money with a college degree in PR.

The median pay range according to the BLS is over $50,000 a year. The top 75 percent make over $72,000.  The highest pay analysis came from CNN Money, which listed the median range for a PR practitioner at over $80,000 a year.

Public relations majors who just graduated college could more appealing to employers because they know how to use social media and modern technology. Millenials have online instincts because they have grown up with the internet and social media. If someone can bring a useful skill to a campaign or release that attracts more of the public’s attention, then they can find continual success in the PR field.

Gerard Corbett is the chair and CEO of the Public Relations Society of America. In an interview with US News he said, “With the onset of social infrastructure such as Facebook, LinkedIn, Twitter, and Pinterest, combined with the versatility of Web tools, the jobs of public relations specialists are growing at a fast clip.”

Many younger members of the workforce can find themselves working alongside management of companies because PR is such a vital aspect of the business world, and is needed to be relevant in the public’s eye. The social media presence of a business can help or hinder sales and customer relations. It’s a huge aspect of conducting modern business, and companies will pay to have quality service.

There are many incentives to work in the PR field. Although it’s not for everyone, it could appeal to many students who have yet to decide a career field. In comparison with other college degrees, it may be a bit more enticing after doing a bit of research.

Research is vital. I learned that in a PR class.

Ken Bowen
Vice President
EMU PRSSA
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