As the social media profession grows, more and more opportunities are becoming available for people who know the ins and outs of social networking and how to apply it to business. On Tuesday, Nov. 27, Identity PR social media strategist Juli Peterson spoke to EMU PRSSA members about what it takes to make it as a social media pro.
For those interested in working in social media, the first thing you need to know is the basic functions of the major social networks such as Facebook, Twitter and LinkedIn. Peterson said that if you want to work with social media, it’s important to be active in as many of the major platforms as you can. This means checking your profiles and interacting multiple times a day. If this describes you, then you may have what it takes to be a social media pro!
Peterson described her job as working with multiple clients combining traditional media strategies with newer social media strategies. She said the first step is a 90-day discovery program that includes an online audit, strategy planning sessions and brainstorming. Peterson and the rest of her team then will execute the plan they create by using blog writing, online monitoring, social channel management (social media posting), blogger and media relations, idea building sessions, customer service response, recruiting, analytic reporting and finally education and counseling the client on how to use these SM strategies moving forward.
Still think this industry is right up your alley? If so, Peterson says there are a few tools that are a MUST in the field:
- Google Analytics–This tool is used to analyze everything about a clients website, from the amount of clicks to when the site is most visited.
- Facebook Insights–This tool shows data about an organizational page. Knowing how to take this info and how to apply it will improve your Facebook business strategy.
- TweetDeck–This tool allows you to sort and keep track of several Twitter feeds all at once. A mastery of this tool will make you a social media multitasking superstar.
- WordPress–If you are a PR student here at Eastern Michigan University, you have a basic understanding of WordPress. Writing and maintaining a personal blog is the first step to mastering this wonderful blogging tool.
If you have all these skills, Peterson says the next step is getting a job in this growing field. She gave these tips to aspiring social media masters:
- Bring a portfolio of your work to interviews
- Get involved in leadership positions around campus
- Attend networking events and maintain the relationships
- Get hands-on experiences (Internships!)
- Join student orgs and attend conferences
- Get in the newspaper
- Have a completed LinkedIn account
- Cater your resume for every job you apply for
- Follow up on the jobs you apply for
Ready? Now take your social media skills and change the world!