Since the Social Media train hit, companies, businesses, and celebrities have hopped right on for the ride. This type of communication has allowed fans to follow their favorite celebrity or company and show their support. But it does more than that. It is a fast, cheap, and easy way to establish a somewhat personal relationship with fans. Just recently pop star, Kelly Clarkson has dominated the use of social media. She just performed in Detroit on August 10 at DTE, and has been recognized for her magnificent use of social media throughout the web and on Good Morning America.
So what did she do? Well, Ms. Clarkson and/or her public relations practitioners have been interacting with her fans on Twitter. She’s activity taking requests on her tour to play a rendition of any song requested. This is a great example of “giving the people what they want.” On Good Morning America, it was mentioned that her performance in Detroit was fun and interactive. Clarkson preformed “Lose yourself” by Detroit’s own Eminem. Besides communicating with her fans and switching up the norm, she is promoting her image.
To state the obvious, personality, looks and talent sell in Hollywood, and Clarkson has shown that she is a dynamic artist and wants to please her fans. I think this a great start for anyone involved in social media. It does not just have to be a celebrity. However, I bet other celebrities will broaden their use of social media as well. If others want to jump on this train, I suggest they do it fast. Companies can further expand their relationships with followers, and you better believe if people are seeing results, your hits will skyrocket. No need for a train, when you can jump on the social media rocket.
Vice President of Special Events & Coordination