A student going into Public Relations, or any degree for that matter, should try to stay up to date on the latest tips, trends and strategies. A student can keep up with whats interesting and new by simply following blogs. There are millions of blogs out there making it difficult to chose. Here are five examples that I came across that I believe can be of use to other students going into Public Relations.
PR-Squared is a contemporary blog which highlights the digital present and future of our industry. Todd Defren, the author of the blog, posts about numerous social media tools that are all offered free of charge. PR-squared promotes conversations about social media and the presence it has today in the PR world, and is commonly among the top 50 blogs on AdAge’s Power150.
- Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. Brogan blogs about everything business including marketing strategies that can benefit others. As well as being in the top 5 of AdAge’s Power150, he is the president of Human Business Works and the founder of Kitchen Table Companies. The value of his posts are validated further by his 67,000+ subscribers. Join these people and you will find yourself thinking, smiling and changing.
- Social Web Thing is run by Ben Cotton who works for Edelmen Digital as an Online PR Consultant. This blog is especially good for students. There is a lot of insight on the do’s and don’ts, as well as helpful perspective on choosing PR as a career path.
- Behind The Spin is designed specifically for PR students and young practitioners. This is a primarily an online magazine but can also be described as a blog. It will help raise your profile within the PR industry and will give you some additional web traffic if you run your own website. This is a nice tool because all the posts aren’t from the same person, rather multiple contributors.
- Danny Brown is VP of Product Intelligence at Jugnoo, which is an Internet and media technology company that provides both consumers and businesses the tools and services they need to stand out on the social web. Brown blogs about numerous topics such as: business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. All topics which a student can learn from!