As the uses for social media continue to expand across the globe, sports organizations are realizing that different social media sites can make a fan’s experience with the teams they love even better, even at the stadiums they play in. According to the soccer blog digital-football.com, Manchester City’s Ethiad stadium will become the third major European soccer venue to become optimized for social media. Manchester City will now provide fans with free Wi-Fi on match days and have a large television screen displaying tweets and other social media related content.
The social maneuver isn’t only being explored by European soccer franchises. According to a recent story on the Huffington Post, Major League Baseball franchises are looking into the uses of social media at their stadiums. Some teams have sponsored “social media” nights and many have created team Twitter hashtags to facilitate team related conversation. Closer to home, the Detroit Tigers even have a daily contest in which a prize pack is given away to a random fan that tweets their seat in the stadium on game days.
The upcoming Olymipic games are infusing social media into their venues, offering special Foursquare badges. Even major college athletic programs have started promoting their social media accounts at their stadiums. The University of Michigan recently painted the #GOBLUE Twitter hashtag on their field during a recent spring football game at Michigan Stadium.
So what does this all mean for sports fans? Just like social media itself, the possibilities are endless and many applications may not even be discovered quite yet. One thing is for sure, infusion of social media will definitely boost the game day experience and allow for optimum information sharing between teams and fans.