Recently, I had the opportunity to see a presentation at the EMU student center about LinkedIn.
I’ve been on LinkedIn for a couple years now, but never really utilized it the best I could. By attending this seminar, I was able to learn about this unique social media platform.
LinkedIn was started in 2003 and is headquartered in Mountain View, Calif. Co-founder Reed Hoffman, also the co-founder of PayPal, thought a social network where you could keep in touch with your professional network would be an excellent idea (especially with all of the job changing that was happening and still is happening).
LinkedIn has offices all over the globe, including New York, Chicago, Amsterdam, India, Australia and Italy. There are over 95 million professionals on LinkedIn and over 3 million more join monthly.
LinkedIn is a powerful tool that allows professionals to manage their professional identity, build and maintain a professional network and access valuable knowledge, insights and opportunities.
Here are some great tips for LinkedIn users:
Top 10 Tips for Professional Development:
- Use advanced searches and saved searches
- Enhance your personal brand
- Create and administer your group, industry and more
- Join relevant industry and networking groups; check out career pages
- Broadcast your availability, job openings, etc. through your status
- Ask and answer questions
- Create and/or attend events
- Add Outlook Toolbar and social connector; Windows Live integration
- Go Mobile! Apps for smart phones – anytime, anywhere!
- Use applications and polls
Things to do on LinkedIn (ASAP):
- Enhance your personal brand – get recommendations!
- Commit to updating your status regularly
- Join or start an alumni or networking group. There are over 600,000 sub-groups on LinkedIn (professional, networking, alumni, etc.)
- Add at least one application to your profile
- Encourage colleagues and co-workers to sign up
- Work with key stakeholders to determine corporate tactics for harnessing LinkedIn as a recruiting and business tool
One of the best pieces of advice given in this presentation was by Ann Clark, one of the presenters, when she said that, “It is great to understand that companies are interested in harnessing in talent.” I think it is important to realize this because it helps you understand that you need to make the most of your LinkedIn profile and experience and that you need to be proactive when it comes to being a professional.